4 Purpose Energy is now in 400 retail locations and has built a loyal following in six states, with retailers as far away as North Dakota.
Bai CMO Michael Simon discusses the company's decision to move creative in-house; Twitter bans a fake RC Cola parody account after its political tweet goes viral; Nutrition Policy Institute members call for energy drink caffeine caps; Nostalgia helps drive a Clearly Canadian revival; USA Today reports on the rise of craft soda
According to a U.S. Securities and Exchange Commission filing, the financing is part of a total $3,750,000 equity offering. The round was led by IDEA Fund Partners, Duke Angel Network, and DUMAC, and included contributions from local investors around the company’s North Carolina homebase.
Energy drinks again saw modest growth last month while CSD continued to slip behind in sales, according to the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage analysis for the four-week period ending on March 25.
Runa, a maker of guayusa-based teas and energy drinks, has tapped veteran beverage executive Alex Galindez as its new CEO. Galindez, who was most recently the general manager of organic cold-pressed juice brand BluePrint, takes the reins from Runa co-founder Tyler Gage, who has a new role as chairman of the company.
As 2016 nears the finish line, it’s time to reflect on some of the biggest beverage stories of the past year. We at BevNET checked the most popular stories on our site and have put together our Top 10 of the most read of the past year.
In the wake of the FDA’s action on Four LOKO and other alcoholic energy drinks, many industry observers — as well as many drinkers — quickly noted that the products…