Celsius: Energy Co. Passes $1B In Full-Year Revenue For First Time
Celsius posted 100% revenue gain in both its fourth quarter and FY2023 earnings report today as it topped $1.32 billion in full year revenue.
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Vita Coco Chops Runa, All Products Discontinued
The Vita Coco Company’s plant-based energy drink brand Runa may be on the auction block after being discontinued, effective immediately, according to the brand’s website.
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Monster: Q2 Earnings Garners Gross Margins Miss
Monster Beverage Company reported a steep decrease in margins for Q2 2022 as the cost of materials and logistics weighed down record sales of $1.66 billion, a 13% increase from the same period last year. Yet those results were dampened by the soaring cost of sales, which jumped around 40% to $875.3 million.
Positive Beverage Brings Its Message Of Cleaner Hydration To The Energy Drink Category
The Newport Beach, California-based beverage company spent the pandemic developing its answer to the zero-sugar energy drink category with the release of Positive Energy in three flavors – Tropical Bliss, Watermelon Mania and Poppin’ Orange. The products launched at the beginning of the year with 160g of caffeine from green tea extract and 0 calories in each can, and is positioning itself to target not just traditional energy drink consumers but the whole family.
Gym Weed Takes The Blueprint Of Muscle Milk’s Success Into The Social Age
The original founding team behind Muscle Milk is using a similar playbook of incremental distribution in gyms and specialty fitness retailers to grow a new hemp-infused, energy drink called Gym Weed.
4 Purpose Energy Marks One-Year Anniversary
4 Purpose Energy is now in 400 retail locations and has built a loyal following in six states, with retailers as far away as North Dakota.
Press Clips: Bai Creative Moves In-House, Fake RC Cola Tweet Goes Viral
Bai CMO Michael Simon discusses the company's decision to move creative in-house; Twitter bans a fake RC Cola parody account after its political tweet goes viral; Nutrition Policy Institute members call for energy drink caffeine caps; Nostalgia helps drive a Clearly Canadian revival; USA Today reports on the rise of craft soda
MATI Energy Raises $2.5 Million in Equity Offering
According to a U.S. Securities and Exchange Commission filing, the financing is part of a total $3,750,000 equity offering. The round was led by IDEA Fund Partners, Duke Angel Network, and DUMAC, and included contributions from local investors around the company’s North Carolina homebase.
Nielsen: Energy Drinks See Modest Growth in March, CSD Down
Energy drinks again saw modest growth last month while CSD continued to slip behind in sales, according to the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage analysis for the four-week period ending on March 25.
Runa Hires Galindez as CEO, Gage Takes Role as Chairman
Runa, a maker of guayusa-based teas and energy drinks, has tapped veteran beverage executive Alex Galindez as its new CEO. Galindez, who was most recently the general manager of organic cold-pressed juice brand BluePrint, takes the reins from Runa co-founder Tyler Gage, who has a new role as chairman of the company.
The Top 10 Most-Read BevNET Stories of 2016
As 2016 nears the finish line, it’s time to reflect on some of the biggest beverage stories of the past year. We at BevNET checked the most popular stories on our site and have put together our Top 10 of the most read of the past year.
JAMA Column Takes Aim at Energy Drinks
In the wake of the FDA’s action on Four LOKO and other alcoholic energy drinks, many industry observers — as well as many drinkers — quickly noted that the products…