Six botanical beverage subcategories just broke out at once. Tea with Adaptogens (+894%), Yerba Mate (+321%), Botanical Sodas (+273%), and Mineral Water (+170%) are pulling beverage conversation toward 'calm focus.'
The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.
Monster Energy explained during its investor day presentation how it was reaching across the gender gap with innovation and rebranding.
Celsius is blossoming in its role as the "energy category captain" for PepsiCo, as the combined portfolio of Celsius, Alani Nu and Rockstar drove triple-digit increases in revenue and adjusted EBITDA in Q1 2026.
As energy drink makers look to expand under the general umbrella of "performance"-based functionality, electrolytes are increasingly the logical next place to look.
Energy drink PHX is expanding its distribution footprint with 14 new regions as it builds momentum around its multifunctional benefits.
On the CPG Week Podcast, the team discusses the impending hemp ban, Gopuff's $250 million and supplement makers launching energy drinks.
BUM Energy, the RTD drink brand of fitness supplement maker RAW Nutrition, has brought on a team of seasoned liquid experts as it expands into mass and club channel retailers.
Lucky Energy has landed $25 million in a Series B round led by Paine Schwartz Partners, bringing its total investment to $63 million.
The energy drink brand, a joint venture backed by 1st Phorm, UFC boss Dana White and Anheuser-Busch InBev, has revealed three-time mixed martial arts (MMA) champion Michael Chandler as its newest partner and a central focus of new content and marketing.
Celsius’ billion-dollar bet on Alani Nu is paying dividends, as the female-leaning energy drink brand added $301 million in revenue in Q2 and helped Celsius’ North America achieve 41% growth through the first six months of the year.
According to the Spate Popularity Index, the Energy, Sports, and Functional Drinks category has experienced steady growth, with further expansion anticipated. View the full BevNET Insider exclusive report.
Celsius posted 100% revenue gain in both its fourth quarter and FY2023 earnings report today as it topped $1.32 billion in full year revenue.
The Vita Coco Company’s plant-based energy drink brand Runa may be on the auction block after being discontinued, effective immediately, according to the brand’s website.
Monster Beverage Company reported a steep decrease in margins for Q2 2022 as the cost of materials and logistics weighed down record sales of $1.66 billion, a 13% increase from the same period last year. Yet those results were dampened by the soaring cost of sales, which jumped around 40% to $875.3 million.
The Newport Beach, California-based beverage company spent the pandemic developing its answer to the zero-sugar energy drink category with the release of Positive Energy in three flavors – Tropical Bliss, Watermelon Mania and Poppin’ Orange. The products launched at the beginning of the year with 160g of caffeine from green tea extract and 0 calories in each can, and is positioning itself to target not just traditional energy drink consumers but the whole family.
The original founding team behind Muscle Milk is using a similar playbook of incremental distribution in gyms and specialty fitness retailers to grow a new hemp-infused, energy drink called Gym Weed.
