Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
Innovation
Featured Innovation Content
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Additional Content
Mark Anthony Brands, Lionel Messi Partner to Launch Hydration Drink
Carving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new hydration beverage this summer, the company announced today.
Happy Products Launches RTDs, Targets Younger Coffee Drinkers
Happy products, the coffee brand launched by CPG entrepreneur Craig Dubitsky and Academy Award winner Robert Downey, Jr., has launched a four-SKU line canned coffee drinks less than two months after hitting the market.
Expo West: Why Pop & Bottle Needed to Launch Multiserve
In this video from Natural Products Expo West 2024, BevNET senior reporter Brad Avery spoke with Pop & Bottle co-founder and CEO Jash Mehta about why multiserve was a necessary format for the brand to compete in, how the woman-owned company has resonated with female consumers, and why the brand is growing when the rest of the cold brew coffee segment is declining in retail.
Expo West: Local Weather Forecasts Future of ‘Mind + Body’ Sports Drinks
We caught up with Local Weather CEO and co-founder Jon Alagem at Natural Products Expo West to discuss how the brand’s adaptogen-powered proposition fits into the modern hydration set, the keys to the brand’s growth thus far, and introduces its new flavor, Wildberry.
Expo West Notebook: Non-Alc Expansion; Weird Gets Wired
Our latest news roundup from Expo West 2024 highlights a fresh approach from Weird Beverages, how Recess and Parch are growing the retail footprint of adult non-alcoholic drinks, and plant-based innovations from Forager Project and MALK.
Expo West Notebook: Tea Time for Uncle Matt; CaliWater, Cure Enter Kids’ Shelf
Our latest news roundup from Expo West 2024 highlights new product innovations from from Uncle Matt’s Organic, Bones Coffee Co. and Jocko Fuel, plus a move into kids’ drinks for CaliWater and Cure.
Expo West: Minor Figures Chases Chai; KOR Gets Bigger, Explorer Gets Smaller
Our latest news roundup from Expo West 2024 highlights a portfolio shakeups from oat milk specialists Minor Figures, KOR and Explorer Cold Brew, along with a bold new take on Mexican aguas frescas.
Expo West Notebook: MALK, Mingle Make Moves; SKY WTR Arrives
As Natural Products Expo West kicks off today, the BevNET edit team is on the ground in Anaheim gathering the latest news and updates from the biggest four days in CPG this year.
Michelle Obama’s Plezi Introduces Fizz Line As Carbonated Soda Killer for Kids
PLEZi, the kids beverage brand co-founded by former First Lady Michelle Obama, is looking to win over a greater share of the category with the launch of PLEZi FIZZ, a carbonated version of its fruit juice drinks.
Dyla Puts Weight Behind Stur, Co-Branded Mixes Amid #WaterTok Boom
Dyla has seen revenue increase by over $30 million in the past year, “well over” the $100 million mark, as it has sold “over 1.5 billion liquid and powder servings of drink mix,” founder and CEO Neel Premkumar told BevNET this week.
BLK & Bold Expands Charitable Mission with New Non-Profit Foundation
The Des Moines, Iowa-based brand announced the new 501(c)(3) non-profit today, which will be run by BLK & Bold co-founder and Chief Values Officer Rod Johnson. The company currently donates 5% of gross proceeds to a group of 14 different organizations as part of its For Our Youth (FOY) Initiative.
Can Sacred Energy Take Yaupon Mainstream?
Sacred Energy was founded this year by Paul Frantellizzi, a CPG entrepreneur specializing in natural health and wellness foods and supplements, along with his wife and chief brand officer Pamela Peters and business partner Billy Brown, the owner of yerba mate products maker Sol Mate Beverage Group.
Stress Test: Melting Forest Aims to Grow Mushroom-Powered RTDs
In the growing market for stress-relief beverages, a new functional mushroom platform brand is hoping to melt consumers’ woes away. Melting Forest is a brand of adaptogenic mushroom (Lion’s Mane and cordyceps) beverages created by California-based CBD Living.
Liquid Death Looks to Reanimate Consumers with Death Dust
The “entertainment-first” beverage maker is the latest brand to jump into the rapidly expanding hydration category with today’s announcement of Death Dust, which adapts three of the most popular flavors from its sparkling waters – Severed Lime, Mango Chainsaw and Convicted Melon – into electrolyte drink mixes.