Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
Hoplark is rolling out a comprehensive refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.
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Featured Marketing Content
PLEZi Rebuilds Around Steph Curry with Hydration Refresh
The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
‘Protein for All’: Muscle Milk Reformulates RTD Line with Ultrafiltered Milk, Cleaner Labels
Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
Additional Content
Magic Mind’s ‘Mental Performance’ Elixir Plots Retail Expansion
"Mental performance" shot brand Magic Mind is expanding its functional 2 oz. drinks into more retail doors this year on the back of a strong online subscriber base and a new investment secured last year.
Preme Relaunches With New Gut Hydration Platform
Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.
‘The Other White Wine’: Arkansas Sake Maker Plots Future Growth
Arkansas-based Origami Sake is bringing craft sake to American drinkers by pairing its premium-positioned products with transparent packaging callouts, an NA variety and a new distribution partnership.
Daily Briefing (Insiders Only): Why Beverage Innovation Stems From Supplements
Today’s crystal ball is spinning with innovation insights and retail revelations that may signal a prosperous future for select beverage segments. Let’s take a closer look at market researcher SPINS’ 2025 predictions.
Odwalla Returns Under Grupo Jumex’s Stewardship
Odwalla, which was discontinued by The Coca-Cola Company in 2020, is set to relaunch this year under the oversight of Mexican beverage producer Grupo Jumex.
Owen’s Enters ‘Daizy’s’ Age With THC-Infused Social Soda
Giving an overarching term like “soda” a more unique positioning has helped create successful sub-categories like “prebiotic soda” and “energy soda” -- but what’s a “social soda”? Josh Miller, founder of Owen’s Mixers, thinks he knows.
New Products: Minus Coffee Goes Instant, Nestlé Vies for More GLP-1 Users
In this week’s new products roundup, Nestlé rolls out another product geared toward GLP-1 users, Minus Coffee transitions from RTDs to instant powdered lattes, and Cann teams up with Sober(ish) for Dry January.
Embracing The Buzz: Adult Non-Alc’s Evolution
The adult non-alcoholic (ANA) beverage category has been driven recently by demand for functional options intentionally crafted to have an effect and positioned toward experiential occasions.
Gallery: This Winter’s Hot New Spirits
In the latest new spirits roundup, the cold weather means the oldest release to-date from Stranahan’s, spiked peppermint lattes from Dunkin’, and an experiment in aging from High West and Casa Noble.
The Top 10 Most Read BevNET Stories of 2024
Another year is behind us and, as is tradition around here, we like to close out the calendar with a look back at what stories caught the most attention of our readers. As we count down to 2025, here’s a countdown of the Top 10 most read BevNET stories of 2024.
Saint James Tea Brews A Sports Arena Partnership
Saint James Iced Tea has signed a multi-year partnership at the Barclays Center offering advertising, activation and brand-building opportunities.
Daily Briefing (Insiders Only): Beanless Brew Alternatives Ditch RTDs
It might seem like coffee brands are rushing to enter canned cold brew, but for “beanless” varieties, RTDs seem to be falling out of fashion.
Daily Briefing (Insiders Only): How NA Is Tapping The Cocktail Codex
Spindrift is just one of many emerging brands trying to extend its platform into mocktails without actually extending its platform in the traditional ways, like new sub-brands or specialty lines. But why?
Coke & Pepsi Embrace Prebiotic Pops; What Could Go Wrong?
The launch of another prebiotic soda isn’t such big news these days. But when Coca-Cola and Pepsi decide to weigh in – and do not (as has been much rumored) open up their checkbooks to do so – it’s kind of a big deal. We’re still awaiting further details on these, but in the meantime, we’ve got some thoughts.