How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
GT’s at 30: Founder Dave Talks Maintaining Integrity with ‘Real Kombucha’ Refresh
Way back in 1995, 15-year-old GT Dave began brewing his first batch of kombucha in his childhood home. Flash forward 30 years, and what was once, for American consumers, an obscure, fermented Asian tea drink is now a multimillion dollar beverage category with a presence in just about every major retail channel across the United States.
Daily Briefing (Insiders Only): Poppi Super Bowl Fallout Continues As Rivals Pile On
The Super Bowl giveth, and the Super Bowl taketh away. That may be what Poppi is feeling this week as – just one year after earning plaudits for its splashy Super Bowl TV spot – the modern soda brand is reeling from fallout around its marketing stunt for this year’s Big Game.
Hailee Steinfeld Unveils RTD Cocktail Brand Angel Margarita
Actor and singer Hailee Steinfeld is the latest celebrity seeking to make a splash in the RTD cocktail space, announcing today the launch of Angel Margarita in partnership with Jordi Zindel and Rodrigo Hernandez of Premium Beers Group.
Daily Briefing (Insiders Only): Why Was Liquid Death DOA in the U.K.?
It may be making a killing in the U.S., but Liquid Death turned up DOA across the pond.
Daily Briefing (Insiders Only): Poppi’s Pre-Game Warm Up
This year’s pre-game show began well before Lady Gaga’s performance and no doubt the Big Game hype will bleed beyond this week as marketers work to squeeze the most out of their $8 million per 30-second ad spends.
100 Coconuts Power Through Partnerships Approach
Amid the growing coconut water set, 100 Coconuts is using partnerships with recognizable properties like Disney and Inter Miami to drive trial and build repeat customers in the natural channel.
New Products: Celsius Steps Back in Time, KDP Unveils Slate of Cold Beverages
In this week’s new products gallery, Celsius steps back in time to create its latest Vibe flavor, KDP announces a wide array of new offerings across its brands and G Fuel enters the increasingly crowded powdered hydration space.
UPTIME Energy Acquires RISE Brewing Co.; New Glass Bottle Line Targets C-Stores
UPTIME Energy has acquired cold brew coffee maker RISE Brewing Co. in a deal that aligns two established independent brands in their respective categories into a fully integrated new platform.
Absolut Extends RTDs, Ready-to-Serves with February Flavor Launches
Absolut is expanding both its ready-to-drink and ready-to-serve cocktail lines today, announcing several new flavor additions, including an expansion of its co-branded partnership with cranberry giant Ocean Spray.
Marketing: Glenmorangie Joins Forces With Harrison Ford; Chamberlain Coffee Opens First Café
Single malt Scotch whiskey purveyor Glenmorangie has tapped legendary actor Harrison Ford as the new face of the brand, starting with its “Once Upon a Time in Scotland” campaign.
On the RIVR: SoCal Tribe Looks ‘Beyond The Reservation’ With Beverages
The Soboba Band of Luiseño Indians have become one of the first Indigenous groups to launch a beverage brand, bringing their unique identity and history to the functional and hemp-derived THC drink categories.
Daily Briefing (Insiders Only): Lost & Found Energy Finds Sustainable Growth On TikTok Shop
Though uncertainty is still swirling around TikTok’s future, its ecommerce platform continues to provide brands with opportunities to sell and directly connect with consumers.
Feelin’ Free: Botanic Tonics Adds Capital, Invests In Supply Chain
Botanic Tonics, makers of Feel Free herbal supplement shot, has secured a $25 million internal investment to support its testing efforts and to secure its kava supply chain.
Fancy Food: Tastelli’s New Audience; A2 Builds Awareness
The final Winter Fancy Food Show kicked off at the Las Vegas Convention Center on Sunday and while the show saw more food than beverage, a handful of exhibitors showed off new liquid innovations and brand extensions. Here are our notes: