Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
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The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
When the Coca-Cola Company announced in October 2020 that it planned to discontinue its iconic zero calorie cola brand Tab, Adam Burbach hardly expected he’d be spending the next six years of his life fighting to bring the drink back.
Cannabis products maker oHHo is seeing (RED). The New York-based startup has partnered with international healthcare non-profit (RED) which is focused on fighting AIDS, malaria and other diseases worldwide.
Cannabis products maker oHHo is giving back via a new partnership with international healthcare non-profit (RED), the first time the charity has partnered with a cannabis brand, via a new line of co-branded THC drinks and edibles which will contribute to the charity.
The family behind Langers Juice Company never imagined it would get into the soda category when it founded the health-minded business back in 1960. But in 2024, up is down and soda is good for you (well, better-for-you to be completely accurate).
If, amidst an onslaught of celebrity wellness brand launches, you’ve been wondering to yourself ‘I wonder what David Beckham is doing right now?,’ then we have your answer.
With the help of new brand ambassador NBA star Josh Hart, watermelon water brand Mela is taking a broad distribution approach targeting independent convenience and mass retailers.
One week after a wrenching presidential election, Jack Owoc’s demeanor somewhat reflects the winning candidate himself: the flamboyant founder of Bang Energy is optimistic and effusive about the future – highlighted by his return to the category this fall with a new drink called Ai Energy
The new year is rapidly approaching, as evidenced by the influx of food and beverage trend reports in our inboxes. Today, we’re examining Nestlé’s forecast for 2025, which outlines how shifting consumer preferences could influence product innovation trends in the coming year.
It’s not quite trench warfare, but fighting for victory in the beverage industry can sometimes feel that way. It’s maybe no surprise then to see veteran-owned or veteran-supporting brands making an impact in CPG.
In the latest new spirits roundup, El Tesoro continues its experiments in whiskey barrel aging, Heavensake collaborates with two of Japan’s most prestigious sake breweries, and former college football star Eric LeGrand expands his portfolio with a limited-edition Kentucky Straight Bourbon Whiskey.
There’s zero doubt that the beverage industry is experiencing a new wave of CSD innovation, but what we call this reimagining is still a little fizzy. Gut Health Drinks? Functional Pop? Or we could follow the lead of Walmart last week and just call it a clean and simple “Modern Soda.”
In this week’s new products roundup, De Soi debuts its first-ever limited edition flavor, REDCON1 resurrects the “first energy drink of the 80s,” and G.O.A.T. Fuel announces a multi-year partnership with Muhammed Ali Enterprises.
Non-alcoholic apéritif brand De Soi is getting a winter makeover today as its first-ever limited-edition flavor hits shelves – part of the brand’s strategy to continue to emotionally connect with its consumers as the adult non-alc (ANA) category “grows and becomes hegemonized."
Forty-five-year-old vertically integrated beverage manufacturer Trilliant Nutrition, whose portfolio includes brands like Victor Allen, Aspen Ridge and Study Fuel, is looking for growth opportunities beyond the coffee category with the launch of Nurri ultra-filtered protein milk shakes, exclusively available at Costco.
In this week’s new products roundup, cold brew maker Stok makes its first foray into the energy drink space, V8 and Grillo’s join forces to shake up a classic brunch cocktail and Sprite spices up its portfolio with the return of a winter seasonal.
