How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
New Products: Organic Valley Mooves into Non-Dairy, Premier Protein Gets Indulgent
In this week’s new products roundup, Organic Valley ventures into oat-based creamers, Premier Protein unveils a line of dessert-inspired protein shakes and Pepsi adds a new flavor to its permanent portfolio.
2025 Trend Heat Map: Go Small to Win Big
What's in and what is on its way out for beverage in 2025? A panel of industry experts weighed in on what trends are hot, which are simmering and which ones are cooling off.
Top of ‘Mind’: Notes From D.C.’s Mindful Drinking Fest
The Mindful Drinking Fest returned to Washington, D.C. this past weekend, bringing together over 1,200 attendees and nearly 220 adult non-alcoholic products in a Dry January celebration that has grown 10 times since its first iteration.
Magic Mind’s ‘Mental Performance’ Elixir Plots Retail Expansion
"Mental performance" shot brand Magic Mind is expanding its functional 2 oz. drinks into more retail doors this year on the back of a strong online subscriber base and a new investment secured last year.
Preme Relaunches With New Gut Hydration Platform
Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.
‘The Other White Wine’: Arkansas Sake Maker Plots Future Growth
Arkansas-based Origami Sake is bringing craft sake to American drinkers by pairing its premium-positioned products with transparent packaging callouts, an NA variety and a new distribution partnership.
Daily Briefing (Insiders Only): Why Beverage Innovation Stems From Supplements
Today’s crystal ball is spinning with innovation insights and retail revelations that may signal a prosperous future for select beverage segments. Let’s take a closer look at market researcher SPINS’ 2025 predictions.
Odwalla Returns Under Grupo Jumex’s Stewardship
Odwalla, which was discontinued by The Coca-Cola Company in 2020, is set to relaunch this year under the oversight of Mexican beverage producer Grupo Jumex.
Owen’s Enters ‘Daizy’s’ Age With THC-Infused Social Soda
Giving an overarching term like “soda” a more unique positioning has helped create successful sub-categories like “prebiotic soda” and “energy soda” -- but what’s a “social soda”? Josh Miller, founder of Owen’s Mixers, thinks he knows.
New Products: Minus Coffee Goes Instant, Nestlé Vies for More GLP-1 Users
In this week’s new products roundup, Nestlé rolls out another product geared toward GLP-1 users, Minus Coffee transitions from RTDs to instant powdered lattes, and Cann teams up with Sober(ish) for Dry January.
Embracing The Buzz: Adult Non-Alc’s Evolution
The adult non-alcoholic (ANA) beverage category has been driven recently by demand for functional options intentionally crafted to have an effect and positioned toward experiential occasions.
Gallery: This Winter’s Hot New Spirits
In the latest new spirits roundup, the cold weather means the oldest release to-date from Stranahan’s, spiked peppermint lattes from Dunkin’, and an experiment in aging from High West and Casa Noble.
The Top 10 Most Read BevNET Stories of 2024
Another year is behind us and, as is tradition around here, we like to close out the calendar with a look back at what stories caught the most attention of our readers. As we count down to 2025, here’s a countdown of the Top 10 most read BevNET stories of 2024.
Saint James Tea Brews A Sports Arena Partnership
Saint James Iced Tea has signed a multi-year partnership at the Barclays Center offering advertising, activation and brand-building opportunities.