Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
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The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
When the Coca-Cola Company announced in October 2020 that it planned to discontinue its iconic zero calorie cola brand Tab, Adam Burbach hardly expected he’d be spending the next six years of his life fighting to bring the drink back.
Olipop is unlocking opportunities by bringing the brand to new consumers through sports sponsorships with a variety of teams from professional basketball to men's and women's soccer.
Chobani is putting on some muscle, in more ways than one. It may be a crowded space, but like La Colombe with coffee, Chobani believes the core proposition of its protein drinks is particularly compelling, ticking boxes for no added sugar, natural ingredients and high-quality casein protein.
In this week’s new products roundup, Monster Energy joins forces with rapper French Montana, Aura Bora partners with Magnolia Bakery to create a sweet treat-inspired sparkling water and GHOST goes punk at the When We Were Young Festival.
Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a "dedicated beverage company."
Hollywood star Tom Holland’s new non-alcoholic (NA) beer brand Bero debuts today with three styles, backed by consumer product-centric investment firm Imaginary Ventures and led by CEO John Herman, an energy drink veteran with 20 years of experience.
The kids beverage and snack brand – which makes juices, milks and crackers – is distinctive for its IP-driven bottle tops, which feature characters ranging from Mickey Mouse to Sonic, building its business off of impulse purchases by hitting the dual use case of refreshing drink and new toy for young children.
Dre and Snoop are “still” at it. The hip hop legends and budding beverage entrepreneurs have released their second bev-alc collaboration, an ultra-premium gin, following the launch of a canned cocktails line earlier this year.
The NFL season is well underway, the NBA is preparing for opening day, and MLB is heading towards the World Series. But the championship bout for leadership in the sports drink space is neverending, and Chicago-based GoodSport is now making a drive to prove it’s a contender.
The 76-year-old brand today unveiled a refreshed visual identity that leans into its origins in the foothills of the Tennessee mountains while placing a new emphasis on “energizing refreshment” and togetherness. The refresh spans all elements of Mountain Dew branding – from its logo to its color scheme to its label callouts.
Ten years after launching, Open Water has refreshed its packaging in an effort to highlight the brand's sustainability mission as it aims to increase its retail footprint.
With the rise of online shopping, and omnipresence of platforms such as Amazon, Walmart and Target, the pressure to outperform past promotional events is building. Forget Black Friday, according to Illicit Elixirs’ co-founder Jason Gaboriau, Amazon Prime Day events have “become a pop culture moment.”
In this week’s new products roundup, C4 Ultimate Energy gears up to showcase its new Frost collection at NACS, Hint kicks off the winter holiday season early and Olipop gets a sleek makeover for convenience stores.
Mixed martial arts superstar Conor McGregor -- himself a budding beverage entrepreneur via Proper No. 12 Irish Whiskey and Forged Irish Stout -- is embracing his “Notorious” side as the new face of energy drink and nutrition supplement brand Bucked Up.
Sports drink maker Barcode is now the official performance drink of both the San Antonio Spurs and the Miami Heat with five-year deals granting the brand marketing in-arena as well as additional distribution opportunities.
