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The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
When the Coca-Cola Company announced in October 2020 that it planned to discontinue its iconic zero calorie cola brand Tab, Adam Burbach hardly expected he’d be spending the next six years of his life fighting to bring the drink back.
As the weather begins to cool down, a wide array of spirits makers are rolling out new products for fall. In this gallery, Hennessy teams up with Los Angeles Lakers superstar LeBron James, Milagro Tequila unveils its first launch in ten years and Planteray Rum introduces its oldest bottling to date.
What is it like hustling adult non-alc (ANA) products outside of major hubs? Casey Dolan of Charlotte Beverage Distribution will tell you that it ain’t easy, but she’s learned some major lessons.
Adult non-alc retailers are responding to growing demand and increased competition by focusing on experiential and community building retail strategies to keep consumers coming back for more.
Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers.
In this week’s new products roundup, GHOST teams up with Cinnabon for a second product collaboration, Jones Soda ventures into the prebiotic soda space and Do’Mo unveils a collection of zero-proof elixirs.
Tilray Brands will launch several hemp-derived Delta-9 THC beverages in “key markets across the U.S.” starting in October, the company announced today.
Anheuser-Busch InBev (A-B) is tapping into the equity of one of its biggest brands for its next adult non-alcoholic (NA) beer play: Michelob Ultra Zero.
In this week’s new products roundup, Peet’s Coffee unveils its first-ever concentrated espresso, Stash Tea makes its first foray into lattes and prebiotic soda brand Poppi joins forces with Post Malone.
Low-ABV wine is trying to thread the needle between non-alc and moderating consumers by offering a product that assuages the health concerns of alcohol consumption while maintaining the flavor and experience of traditional wine.
The Coca-Cola Company is expanding its reach in bev-alc with another ready-to-drink canned cocktail (RTD).
Online influencers and creators aren’t just making their own CPG brands – they’re doing it with each other. PRIME has joined forces with YouTube superstar MrBeasts’ chocolate company Feastables to introduce Lunchly, a kid-friendly meal kit positioned as a better-for-you competitor for Kraft Heinz’s Lunchables.
It’s election season, and as much as brands may not want to get dragged into the fray of partisan politics, consumers often have a way of forcing the issue – whether it’s last year’s Bud Light boycott or Vice Presidential nominee JD Vance’s much-memed comments on Diet Mountain Dew this summer – politics will find CPG one way or another.
In this week’s new products roundup, Coffee Mate takes inspiration from a classic breakfast food, Jones Soda drops its latest limited edition craft soda flavor and Empyrean Brewing Co. expands into hop-infused waters.
After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the successful adoption of low-dose, hemp-derived cannabis beverages.
