How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Featured Marketing Content
Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Daily Briefing (Insiders Only): Beanless Brew Alternatives Ditch RTDs
It might seem like coffee brands are rushing to enter canned cold brew, but for “beanless” varieties, RTDs seem to be falling out of fashion.
Daily Briefing (Insiders Only): How NA Is Tapping The Cocktail Codex
Spindrift is just one of many emerging brands trying to extend its platform into mocktails without actually extending its platform in the traditional ways, like new sub-brands or specialty lines. But why?
Coke & Pepsi Embrace Prebiotic Pops; What Could Go Wrong?
The launch of another prebiotic soda isn’t such big news these days. But when Coca-Cola and Pepsi decide to weigh in – and do not (as has been much rumored) open up their checkbooks to do so – it’s kind of a big deal. We’re still awaiting further details on these, but in the meantime, we’ve got some thoughts.
New Products: Stok Does Decaf, Cowbell Gets Hydrated
In this week’s new products roundup, Stok expands its cold brew portfolio with decaffeinated offerings, Cowbell ventures into the hydration set, and Tilray Brands unveils a cocktail-inspired line of THC beverages.
A Drink With…Sovereign Brands Founder Brett Berish
Sovereign Brands founder Brett Berish spoke with BevNET about his dynamic approach to brand-building, Pernod-Ricard’s minority investment and why connecting with music has led to a global reach for his brands.
Seth Rogen Brings Houseplant THC Seltzers to U.S.
Houseplant, the Los Angeles-based cannabis and lifestyle brand co-founded by actor and producer Seth Rogen, is moving into beverages with the U.S. launch of a four-SKU line of hemp-derived THC-infused flavored sparkling waters, available now in select markets and online.
BevNET Live Day One: Emotional Innovation and TikTok Shop 101
BevNET Live Day One brought discussions on the true meaning of category disrupting innovations, a temperature check on the investment and M&A market, a lesson for emerging brands on how to utilize TikTok Shop and more.
Daily Briefing (Insiders Only): Simple Modern Slides Into Stick Packs
It might not be too surprising that a lifestyle company built around water bottles and travel mugs is extending itself into hydration beverages… it's a tale we know all too well. Simple Modern joined the fray this week, entering into the stick pack electrolyte drink category with the launch of Trevi Enhanced Hydration.
Daily Briefing (Insiders Only): High Givings
Cannabis products maker oHHo is seeing (RED). The New York-based startup has partnered with international healthcare non-profit (RED) which is focused on fighting AIDS, malaria and other diseases worldwide.
oHHo Sees (RED) in First Collab with International Medical Charity
Cannabis products maker oHHo is giving back via a new partnership with international healthcare non-profit (RED), the first time the charity has partnered with a cannabis brand, via a new line of co-branded THC drinks and edibles which will contribute to the charity.
Daily Briefing (Insiders Only): Langers Jumps in on Cola
The family behind Langers Juice Company never imagined it would get into the soda category when it founded the health-minded business back in 1960. But in 2024, up is down and soda is good for you (well, better-for-you to be completely accurate).
Daily Briefing (Insiders Only): Soccer Superstar Swerves Into Supplements
If, amidst an onslaught of celebrity wellness brand launches, you’ve been wondering to yourself ‘I wonder what David Beckham is doing right now?,’ then we have your answer.
Mela Enlists NBA Star Josh Hart Amidst Push For Wide Appeal
With the help of new brand ambassador NBA star Josh Hart, watermelon water brand Mela is taking a broad distribution approach targeting independent convenience and mass retailers.
‘Time to Get Out and Play’: Ex-Bang CEO Jack Owoc Charts ‘Ai’-Driven Future
One week after a wrenching presidential election, Jack Owoc’s demeanor somewhat reflects the winning candidate himself: the flamboyant founder of Bang Energy is optimistic and effusive about the future – highlighted by his return to the category this fall with a new drink called Ai Energy