How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Daily Briefing (Insiders Only): Nestlé Predicts 2025 Trends
The new year is rapidly approaching, as evidenced by the influx of food and beverage trend reports in our inboxes. Today, we’re examining Nestlé’s forecast for 2025, which outlines how shifting consumer preferences could influence product innovation trends in the coming year.
Daily Briefing (Insiders Only): Veteran-owned Brands Battling It Out In Beverage
It’s not quite trench warfare, but fighting for victory in the beverage industry can sometimes feel that way. It’s maybe no surprise then to see veteran-owned or veteran-supporting brands making an impact in CPG.
Gallery: New Spirits From El Tesoro, Heavensake, Brother’s Bond & More
In the latest new spirits roundup, El Tesoro continues its experiments in whiskey barrel aging, Heavensake collaborates with two of Japan’s most prestigious sake breweries, and former college football star Eric LeGrand expands his portfolio with a limited-edition Kentucky Straight Bourbon Whiskey.
Daily Briefing (Insiders Only): How Modern Soda Is Positioning For The Masses
There’s zero doubt that the beverage industry is experiencing a new wave of CSD innovation, but what we call this reimagining is still a little fizzy. Gut Health Drinks? Functional Pop? Or we could follow the lead of Walmart last week and just call it a clean and simple “Modern Soda.”
New Products: De Soi Gets a Winter Makeover, REDCON1 Reintroduces JOLT Cola
In this week’s new products roundup, De Soi debuts its first-ever limited edition flavor, REDCON1 resurrects the “first energy drink of the 80s,” and G.O.A.T. Fuel announces a multi-year partnership with Muhammed Ali Enterprises.
De Soi’s Distiller Talks Winter Game Plan
Non-alcoholic apéritif brand De Soi is getting a winter makeover today as its first-ever limited-edition flavor hits shelves – part of the brand’s strategy to continue to emotionally connect with its consumers as the adult non-alc (ANA) category “grows and becomes hegemonized."
Victor Allen’s Coffee Maker Trilliant Seeks Growth Outside of Coffee With Nurri
Forty-five-year-old vertically integrated beverage manufacturer Trilliant Nutrition, whose portfolio includes brands like Victor Allen, Aspen Ridge and Study Fuel, is looking for growth opportunities beyond the coffee category with the launch of Nurri ultra-filtered protein milk shakes, exclusively available at Costco.
New Products: Stok Gets Energized, V8 Joins Grillo’s for Brunch
In this week’s new products roundup, cold brew maker Stok makes its first foray into the energy drink space, V8 and Grillo’s join forces to shake up a classic brunch cocktail and Sprite spices up its portfolio with the return of a winter seasonal.
Game On: Inside Olipop’s Burgeoning Sports Sponsorship Strategy
Olipop is unlocking opportunities by bringing the brand to new consumers through sports sponsorships with a variety of teams from professional basketball to men's and women's soccer.
NACS: Chobani’s Prolific Protein Portfolio Growing
Chobani is putting on some muscle, in more ways than one. It may be a crowded space, but like La Colombe with coffee, Chobani believes the core proposition of its protein drinks is particularly compelling, ticking boxes for no added sugar, natural ingredients and high-quality casein protein.
New Products: GHOST Goes Punk, Monster Energy Teams With French Montana
In this week’s new products roundup, Monster Energy joins forces with rapper French Montana, Aura Bora partners with Magnolia Bakery to create a sweet treat-inspired sparkling water and GHOST goes punk at the When We Were Young Festival.
Generous Brands Repositions As “Dedicated Beverage Company”
Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a "dedicated beverage company."
Tom Holland, Industry Vets Team up to Launch Bero Non-Alcoholic Beer
Hollywood star Tom Holland’s new non-alcoholic (NA) beer brand Bero debuts today with three styles, backed by consumer product-centric investment firm Imaginary Ventures and led by CEO John Herman, an energy drink veteran with 20 years of experience.
Endcaps, Product Innovation Prove Good for Growth at good2grow
The kids beverage and snack brand – which makes juices, milks and crackers – is distinctive for its IP-driven bottle tops, which feature characters ranging from Mickey Mouse to Sonic, building its business off of impulse purchases by hitting the dual use case of refreshing drink and new toy for young children.