How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
Marketing
Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Beverage Company News
Comb through company updates and press releases from beverage companies on our Beverage Newswire feed.
Featured Marketing Content
Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
The Next Episode: Dr. Dre and Snoop Launch Still G.I.N.
Dre and Snoop are “still” at it. The hip hop legends and budding beverage entrepreneurs have released their second bev-alc collaboration, an ultra-premium gin, following the launch of a canned cocktails line earlier this year.
GoodSport Extends National Reach with Texas Rollout, Amps Up Athlete Partnerships
The NFL season is well underway, the NBA is preparing for opening day, and MLB is heading towards the World Series. But the championship bout for leadership in the sports drink space is neverending, and Chicago-based GoodSport is now making a drive to prove it’s a contender.
Back to the Future: Mountain Dew Taps into Nostalgia for First Rebrand in 15 Years
The 76-year-old brand today unveiled a refreshed visual identity that leans into its origins in the foothills of the Tennessee mountains while placing a new emphasis on “energizing refreshment” and togetherness. The refresh spans all elements of Mountain Dew branding – from its logo to its color scheme to its label callouts.
Open Water Unveils ‘Optimistic’ New Packaging
Ten years after launching, Open Water has refreshed its packaging in an effort to highlight the brand's sustainability mission as it aims to increase its retail footprint.
How Illicit Elixirs’ Approached Prime Day Promos
With the rise of online shopping, and omnipresence of platforms such as Amazon, Walmart and Target, the pressure to outperform past promotional events is building. Forget Black Friday, according to Illicit Elixirs’ co-founder Jason Gaboriau, Amazon Prime Day events have “become a pop culture moment.”
New Products: C4’s Frost Collection, Plus Hint, NOCCO, Aplós, Olipop & More
In this week’s new products roundup, C4 Ultimate Energy gears up to showcase its new Frost collection at NACS, Hint kicks off the winter holiday season early and Olipop gets a sleek makeover for convenience stores.
Bucked Up Teams With UFC Star Conor McGregor
Mixed martial arts superstar Conor McGregor -- himself a budding beverage entrepreneur via Proper No. 12 Irish Whiskey and Forged Irish Stout -- is embracing his “Notorious” side as the new face of energy drink and nutrition supplement brand Bucked Up.
Barcode Posts Up New NBA Partnerships
Sports drink maker Barcode is now the official performance drink of both the San Antonio Spurs and the Miami Heat with five-year deals granting the brand marketing in-arena as well as additional distribution opportunities.
Gallery: New Spirits From Hennessy, Milagro Tequila, Planteray Rum & More
As the weather begins to cool down, a wide array of spirits makers are rolling out new products for fall. In this gallery, Hennessy teams up with Los Angeles Lakers superstar LeBron James, Milagro Tequila unveils its first launch in ten years and Planteray Rum introduces its oldest bottling to date.
Daily Briefing (Insider Only): How To Craft A Non-Alc Cocktail Scene
What is it like hustling adult non-alc (ANA) products outside of major hubs? Casey Dolan of Charlotte Beverage Distribution will tell you that it ain’t easy, but she’s learned some major lessons.
Another Round? How Adult NA Retailers Keep Customers Coming Back
Adult non-alc retailers are responding to growing demand and increased competition by focusing on experiential and community building retail strategies to keep consumers coming back for more.
Insider Daily Briefing: Gopuff’s Latest Delivery? New Tools For Advertisers
Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers.
New Products: Jones Does Prebiotic ‘Pop’, 7Up Drops Throwback Soda, and GHOST Stops By Cinnabon
In this week’s new products roundup, GHOST teams up with Cinnabon for a second product collaboration, Jones Soda ventures into the prebiotic soda space and Do’Mo unveils a collection of zero-proof elixirs.
Tilray Rolling Out Hemp-Derived Delta-9 THC Beverages Next Month
Tilray Brands will launch several hemp-derived Delta-9 THC beverages in “key markets across the U.S.” starting in October, the company announced today.