How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Non-Alc Michelob Ultra Zero to Launch in January 2025
Anheuser-Busch InBev (A-B) is tapping into the equity of one of its biggest brands for its next adult non-alcoholic (NA) beer play: Michelob Ultra Zero.
New Products: Peet’s First Concentrated Espresso, Plus Gatorade, Humm, Stash Tea & More
In this week’s new products roundup, Peet’s Coffee unveils its first-ever concentrated espresso, Stash Tea makes its first foray into lattes and prebiotic soda brand Poppi joins forces with Post Malone.
Low-ABV Brands Aim To Prove They’re More Than ‘Diet’ Wine
Low-ABV wine is trying to thread the needle between non-alc and moderating consumers by offering a product that assuages the health concerns of alcohol consumption while maintaining the flavor and experience of traditional wine.
Coca-Cola, Bacardi Launching Rum Cocktail RTD in Limited Markets
The Coca-Cola Company is expanding its reach in bev-alc with another ready-to-drink canned cocktail (RTD).
Creator Collab: Feastables and Prime Link Over Lunchly
Online influencers and creators aren’t just making their own CPG brands – they’re doing it with each other. PRIME has joined forces with YouTube superstar MrBeasts’ chocolate company Feastables to introduce Lunchly, a kid-friendly meal kit positioned as a better-for-you competitor for Kraft Heinz’s Lunchables.
Insider Daily Briefing: Partisan Pantry Preferences
It’s election season, and as much as brands may not want to get dragged into the fray of partisan politics, consumers often have a way of forcing the issue – whether it’s last year’s Bud Light boycott or Vice Presidential nominee JD Vance’s much-memed comments on Diet Mountain Dew this summer – politics will find CPG one way or another.
New Products: Coffee Mate’s Bagel & Cream Cheese Creamer, Plus Jones Soda, Monster, Nurri and More
In this week’s new products roundup, Coffee Mate takes inspiration from a classic breakfast food, Jones Soda drops its latest limited edition craft soda flavor and Empyrean Brewing Co. expands into hop-infused waters.
Working It Out: Will THC Infused Sports Drinks Improve Category Performance?
After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the successful adoption of low-dose, hemp-derived cannabis beverages.
Insider Daily Briefing: The Honey Deuce Hits Its Stride, And Has A Lesson For Vodka
If you’re a tennis fan – or maybe just a TikTok fan – you’ve likely heard of the U.S. Open’s signature cocktail, the Honey Deuce. Its been the tournament's staple for over two decades, but has found its moment in the sun thanks to Grey Goose’s continued marketing push finally clicking in as tennis’s popularity reaches new heights.
Inside Amazon Saver’s Private Label Debut
Today, Amazon announced the launch of a new brand, Amazon Saver, to bulk up its private label department; the value-focused grocery brand will be available both in Amazon Fresh stores and online.
New Products: Welch’s Enters Zero-Sugar Category, Plus SunSip, Devil’s Foot & More
In this week’s new products roundup, Welch’s makes its first foray into the zero-sugar category, Health-Ade builds up its SunSip prebiotic soda line, and Devil’s Foot Beverage Company unveils its ninth Zero Proof release.
New Products: Milkadamia’s Flat Pack Organic Oat Milk, Plus Spindrift, Nutpods, Hiya & More
In this week’s new products roundup, Milkadamia unveils what it claims to be the world’s first flat pack oat milk, Five-Hour Energy tees up a new energy shot flavor and Muscle Milk draws inspiration from a classic campfire treat.
Beyonce Partners With Moët Hennessy on American Whiskey
Queen B has stepped onto the spirits stage. Beyoncé Knowles-Carter has joined forces with Moët Hennessy, the wine and spirits subsidiary of luxury group LVMH, to launch a new whiskey venture, announced today.
Gallery: New RTD Cocktails From Tip Top, WeldWerks, The Finnish Long Drink & More
A wide array of ready-to-drink (RTD) cocktail makers have rolled out new products this summer with the goal of shaking up the saturated category. In this gallery, major players like Tip Top and The Finnish Long Drink drop new flavors, newcomer New York Cocktail Company launches a negroni collection and WeldWerks Brewing Co. makes its first foray into the space.