How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
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“Flavor Is Our Function”; United Sodas Updates ‘Simple’ Soda Strategy With New Packaging, Formulation
Against the backdrop of an evolving market, United Sodas (formerly United Sodas of America) is betting that its updated, minimalist visual approach can offer consumers less-as-more.
Betting On BLU: Spirulina Beverage Rebrands
FUL Foods has relaunched its sparkling beverage as BLUwater complete with a packaging refresh and reformulated recipe that leans into the functional benefits and color of its hero ingredient, blue spirulina.
New Products: Fanta Summons Beetlejuice, Plus Mooala, Recess, BIGFACE & More
In this week’s new products roundup, BIGFACE ventures into the ready-to-drink coffee space, Fanta summons the one and only Beetlejuice and Recess expands its lineup of Zero Proof mocktails.
Sober Festival Goers Seeing New NA Options
The functional and THC beverage categories are seizing the opportunity at live music festivals to build brand awareness and recontextualize the overall festival experience while giving promoters a revenue boost among a growing base of consumers moderating their alcohol intake.
Insider Daily Briefing: Is AI Marketing Backfiring?
Also in this edition: this week's new products, an exclusive interview with Eric LeGrand Bourbon, why Missouri has tamped down on "unregulated" cannabis products and distribution news from around the industry.
New Products: Bored Cow’s First ‘Limited Batch’ Flavor, Plus Arizona, Loom, Free AF, Kencko & More
This week, Kencko unveils its line of instant iced lattes, Bored Cow introduces its first ever limited batch flavor and Wildwonder's new collaboration with RuPaul Drag Race winner Nymphia Wind.
New Products: Chobani’s Fall Seasonals, Plus Wandering Bear, Amaí, Celsius and More
In this week’s new products roundup, Chobani and La Colombe gear up for fall, Celsius takes inspiration from a classic soda flavor and ALOHA shows off its new PET packaging for its protein drinks.
THC-Infused Beverage Maker Climbing Kites Pushes Forward Amid Murky Iowa Law; Distribution Expansion On Tap
After being stuck in limbo for much of July following the passage of regulations on THC-infused beverages in Iowa, Iowa City-based Climbing Kites is pushing new products into retailers this week.
New Products: Bloom Enters RTDs, Plus Blue Bottle, Pressed Juicery, Vital Proteins, and More
In this week’s new products roundup, Bloom ventures into the energy drink space, Pressed Juicery joins forces with a Grammy award-winning music legend and International Delight gets a head start on the Winter Holiday season.
Tropicana’s “Creative Renaissance” Revamps Naked, Modernizes Marketing
Three years after PepsiCo divested its stake to private equity firm PAI Partners, the Tropicana Brands Group (TBG) has established a clear operational philosophy: act like a “$3 billion startup.”
Marketing: Steph and Ayesha Curry Join PLEZi Nutrition; MTN DEW Introduces ‘The Mountain Dude’
Golden State Warriors star and CPG investor Stephen Curry and his wife, Ayesha, announced today they have joined PLEZi, the kids drink brand co-founded by former First Lady Michelle Obama, as investors and brand partners.
New Products: Mitra9’s First Foray into Kanna, Plus Califia, Juvee, Snapple & More
In this week’s new products roundup, Mitra9 ventures into the Kanna-infused beverage space, Alani Nu’s Hawaiian Shaved Ice gets refreshed both outside and inside the can and Chobani expands its tea lineup.
Joe Tea ‘Crawls’ Into Cans
Joe Tea is is testing out its new canned format in three-SKUs as the company diversifies its distribution options into DTC, ecommerce and on-premise locations where glass bottles are prohibited.
BevNET Live: The New Pro Partnership with Bar Malik and Jadakiss
In this video, Bar Malik and BevNET managing editor Martín Caballero discuss how Malik’s unique background as director of performance for the New York Knicks informed his approach to launching a hydration brand and how authenticity was the key to winning “Wemby.”