How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Featured Marketing Content
Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
BevNET Live: Sports Marketing Evolution – Using NIL
In this discussion from BevNET Live Summer 2024, Andrew Mavis, founder and CEO of college-based influencer platform 98Strong, and Slate Milk co-founder Manny Lubin examine how the personal and localized appeal of college and university athletes can utilized by brands for regional launches.
Skinny Mixes Unifies Brand Identity As Portfolio Expands; ‘We’re Creating Demand’
After fifteen years of selling syrups, sauces and drink mixes, Jordan’s Skinny Mixes is getting a makeover. The company is bringing together its full range of products – over 100 different flavors spanning numerous categories, formats, nutritionals and use-occasions – under new “unified” branding.
TikTok Opens Ad Platform to Beverage-Alcohol Brands in the US
Popular and controversial social media platform TikTok recently opened advertising on its platform to beverage-alcohol brands in the United States, due in part to its user base aging up.
Be My Salt Bae: Daring Foods Co-founder Dives Into Salt Water Hydration With Cadence
Since creating Daring Foods in 2018, Ross Mackay has embraced the daunting task of getting Americans’ to think differently about the ingredients they consume everyday. But even in its simplicity, his latest venture – hydration beverage Cadence – may represent an even bigger challenge.
Blaze n Chill Building Functional Platform Around Cannabinoids, One Shot At A Time
Founder Matthew Murray’s new line of hemp-derived 2 oz. shots seek to recontextualize THC, CBD and other lesser-known cannabinoids within the familiar context of a function-specific platform brand.
Marketing: Coco Gauff Takes Center Court With Naked Brand, Ozzy Warns Kids Not to Snort Death Dust
Bottled fruit juice smoothie maker Naked has tapped tennis prodigy Coco Gauff as its first “chief smoothie officer.” The multi-year business venture will see Gauff collaborate with the brand on future product development.
De La Calle Repositions Tepache as “Modern Mexican Soda”
Since launching in 2021, Los Angeles-based tepache brand De La Calle has been working to bring a classic Mexican beverage to the U.S. market. Now repositioned as a “Modern Mexican Soda,” the brand is intent on bringing more Hispanic consumers into the fold.
‘Catching The Wave’: How Kava Continues To Paddle Around The Functional Drink Category
Kava beverages have yet to fully catch on with consumers but established brands and new entrants to the category are taking differing approaches to latch onto the success in functional drinks.
A Drink With… Koia CEO and Author Chris Hunter
Chris Hunter is well aware that his current health and wellness-oriented lifestyle and role as the CEO of plant-based protein drink maker Koia are not what anyone expected from him when he first set out to become an entrepreneur – himself included.
New Products: EVERY’s Collab With Landish, Plus Califia, Nixie, MTN DEW & More
In this week’s new products roundup, The EVERY Company teams up with Landish Foods to launch a new line of ready-to-mix powders, MTN DEW gears up for the Fourth of July with a Red, White and Blue collection and New Beverage Showdown semifinalist Lily unveils its latest non-alcoholic functional beverage flavor.
Spilling the (Sparkling) Tea: DAVIDsTEA Unveils Ready-to-Drink Line
Continuing its mission to make tea more accessible across North America, DAVIDsTEA today announced its first foray into the ready-to-drink category with a three-SKU line of sparkling cold brew teas.
Nixie Leads With Organic On New Zero-Sugar Soda Launch
Nixie is expanding out of flavored sparkling water and launching a line of organic, zero-sugar sodas in three, classic flavors: Classic Cola, Root Beer and Ginger Ale.
Getting SMASHD: How an Intern’s Viral Marketing Campaign Sparked Mixoloshe’s Brand Makeover
Anything can go viral these days, even smashing a can. Yesterday non-alc cocktail Mixoloshe gets a new name, SMASHD, paying homage to its viral social media campaign that amassed over 120 million views and gained a half million followers on Instagram.
Lovely Bones: After ‘Star Wars,’ Rising Coffee Brand Looks to RTDs
Bones Coffee Co.'s bagged coffee business has been thriving online thanks mainly to its design flair and its winning blend of creative flavors. But amidst a wave of new products entering the category, can that approach translate to success in RTD?