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The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
When the Coca-Cola Company announced in October 2020 that it planned to discontinue its iconic zero calorie cola brand Tab, Adam Burbach hardly expected he’d be spending the next six years of his life fighting to bring the drink back.
On this episode of CPG Week, the team discuss developments in a spicy trademark dispute, water thats Not Beer and the first acquisition for a new PE firm.
The beverage brand, founded in 2020 by entrepreneur Lance Collins and spearheaded by a partnership with TikTok breakout star and singer Dixie D’Amelio and her family, is rolling out revamped versions of its functional sodas into retail stores nationwide this month, with its updated hydration drinks slated for release this summer.
In this week’s new products roundup, Erewhon introduces a canned version of its popular kefir sodas, Poppi creates a prebiotic twist on a classic soda flavor and Free Spirits makes its first foray into the ready-to-drink non-alcoholic canned cocktail category.
In this gallery, major players like Diageo, Tip Top and Straightaway drop new flavors, SummerFall seeks to offer a West Coast-inspired take on Sake and The East Coast Cocktail Company teams up with social media personality Rufus Rice to launch Toxin.
In this week’s new products roundup, we look at a new eclipse-themed beverage from Snapple, a smaller pack size for Liquid Death, and a handful of ready-to-drink launches from Starbucks.
The CPG Week team brings on BevNET spirits editor Ferron Salniker to talk about the rumors circulating around adult non-alcoholic beverage retailer Boisson and the group discusses how far is too far with edgy branding in the beverage industry.
Less than a year removed from its launch, Lucky Energy (formerly Lucky F*ck Energy) has landed a fresh $8 million investment as the energy drink rebrands itself to find new distribution opportunities.
Running a business in the high-stakes beverage industry is a serious undertaking – for 364 days of the year, that is. But today, April Fool’s Day, is more of a laughing matter.
For Ruby founder and CEO Noah Wunsch, making the move to printed cans comes with plenty of momentum and optimism – and a bit of heartbreak. “Having a sci-fi universe with a hibiscus volcano on the front of the can is something that I really love,” he said earlier this month.
Happypop, a brand of functional energy drinks created by Koia co-founders Maya French and Dustin Baker, saw online sales leap over 31,000% last week when TikTok creator Emmy posted a video about discovering a “happy” drink she had been buying.
As zero-proof, ‘adult’ non-alcoholic drinks continue to proliferate with no end in sight, the traditional role of a “mixer” is in something of a paradox -- if you mix a mixer with itself, is it still a mixer? That kind of thing.
Continuing with our Expo West 2024 coverage, here's a look at some of the hottest new products and trends that we spotted on the show floor last week, including Bored Cow's take on drinkable yogurt, KOR's new Hydrate line and much more.
BODYARMOR has tapped model Olivia Culpo and her fiancé, 49ers running back Christian McCaffrey – a longstanding partner with the sports drink brand – for its first-ever campaign for its latest release, Zero Sugar.
Our latest news roundup from Expo West 2024 highlights new product innovations from from Uncle Matt’s Organic, Bones Coffee Co. and Jocko Fuel, plus a move into kids’ drinks for CaliWater and Cure.
