How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Strange Water Eyes Events Space To Convert Coconut Water Consumers
There’s a new New York City-based coconut water brand on the market and it isn’t looking to build through the typical channels. Strange Water, created via a partnership between live events company Stranger Than and promoter TCE Presents officially launched this week.
‘Spirits 3.0’: Lower ABV Spirits Brand Comes To U.S.
U.K.-based liquor brand Quarter Proof is making its U.S. debut this month as it attempts to offer a "third way" to drink cocktails using its lower-ABV agave and grain spirits.
New Products: BEAM’s Dole Whip-flavored Supplement Powders, Plus Clevr, Brew Dr., Koia & More
In this week’s new products roundup, BEAM teams up with Dole to introduce Dole Whip-flavored supplement powders, Jones Soda seeks to capture a piece of the ever-expanding craft mixers market and Brew Dr. celebrates Pride Month with limited edition rainbow-wrapped bottles and cans.
Icelandic Glacial Names Ken Sadowsky to Board of Directors
Bottled water manufacturer Icelandic Glacial announced today it has named Sadowsky to its board of directors. The man also known as the “Beverage Whisperer” is a senior advisor at investment firm Verlinvest and the executive director of beverage distribution group NIDA, but joins Icelandic’s board as an individual.
Celebrity Parade: Messi Reveals ‘Más+’; Sofia Vergara’s Colombian Coffee
It’s another busy day in the world of celebrity drink brands, as we take a first look at Lionel Messi’s new “positive hydration” product and Sofia Vergara’s women-focused Colombian coffee brand, plus Snoop’s next beverage venture.
Lifeway Ferments a Future in Dairy Amid Growth Wave; Family Feud Lingers
In January 2022, having bounced back from a period of major revenue declines and operating losses, leading U.S. kefir manufacturer Lifeway Foods announced a new phase for the decades-old brand dubbed “Lifeway 3.0” with a focus on growth and scaling.
New Products: Jones Soda Goes Mini, Plus WTRMLN ADE, Welch’s, Poppi & More
In this week’s new products roundup, Jones Soda makes its first venture into cans, Poppi takes inspiration from a classic summertime treat and Raw Nutrition grows its collection of ready-to-drink (RTD) products.
Let That Sink In: SESH Co-Founders Return with “Absorption” in Mind
After a first taste of the beverage industry, Zeke Bronfman and Nate Medow are back for a second round.
Flyers Rebrands With Eye On Fueling Retail Growth
CBD and hemp-derived THC drink brand Flyers Cocktail Co. has revamped the packaging of its infused line to meet new consumers in fresh retail channels as it moves deeper into brick-and-mortar.
A Drink With…Free AF Founder Lisa King
After launching a year and a half ago in the U.S., New Zealand-based Free AF has brought its non-alcoholic alternative RTDs to major retailers learning in the process that operating in a larger market comes with unique challenges.
CPG Week: Private Label-Palooza & Nestlé’s Bet On GLP-1
This episode of CPG Week the team digs into the growing trend towards new private label programs and what it means that Nestlé is launching a GLP-1 drug companion frozen food brand.
Liquid Death from Above; FTC Claims Albertsons Execs Deleted Texts in Kroger Case
Liquid Death gives away a jet to one lucky customer; the FTC is claiming that Albertsons execs deleted texts related to the proposed Kroger merger; Illinois becomes the latest battleground state for hemp drinks -- and more in this edition of the BevNET Daily Newsletter.
Seedlip Founder Ben Branson Unveils New Bitters Brand
The founder of Seedlip Ben Branson is back in the non-alcoholic category with Seasn, a new bitters product positioned to be used in both full-strength and alcohol-free cocktails.
Jocko Fuel Wants to Take Extreme Ownership of Healthy Beverage Set
In the military Jocko Willink led troops into battle in Iraq and in business he’s built a lifestyle media brand around leadership and discipline, but now – as he looks to expand his beverage platform Jocko Fuel – can he conquer the field of DSD? And more importantly, can he build a brand that can thrive beyond its namesake founder?