How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
From Mixers to Margaritas: Hella Cocktail Co. Moves Into RTDs
Hella Cocktail Co., known for its bitters and mixers, is making a foray into bev-alc with a ready-to-drink (RTD) line debuting this week, Hella Margaritas.
A Drink With…Brett Atkinson, SVP of Operations at Spindrift
After discontinuing its Blackberry flavor three years ago due to a Pacific Northwest heatwave that abruptly spiked the price of berries, Spindrift today announced the flavor’s return.
Blue Stripes Wants Consumers to Sweeten Up to Cacao Water
How do you educate consumers on the herbological origins of chocolate while they’re standing in the store aisle, deciding whether or not to try their luck on a drink called “Cacao Water”? Five years into his cacao products venture Blue Stripes, chocolatier Oded Brenner has yet to find the perfect answer. But he’s getting closer.
Spirits: New RTD Cocktail Releases From OTR, Dogfish Head, Jim Beam & More
With summer quickly approaching, we’re rounding up the newest ready-to-drink cocktail releases. In this gallery, major players like On The Rocks, Jim Beam and Dogfish Head drop new flavors, High Noon makes its first foray into hard tea and Crystal Head capitalizes on the Espresso Martini craze.
Bolthouse Restructures, Creating New CPG Division Generous Brands
Los Angeles-based private equity firm Butterfly is restructuring Bolthouse Farms, separating its produce segment from its fresh juice and salad dressing business.
Walmart Doubles Down On Private Label With Premium, Accessible bettergoods Debut
The country’s largest grocery retailer is setting up to capitalize on consumers’ growing affinity for private label offerings amid continued, heightened food prices. Walmart debuted its new store brand, bettergoods, today with over 300 unique products.
New Products: Parch’s Collab With Daybreaker, Plus ZOA, General Admission, Mio & More
In this week’s new products roundup, Boston Beer Company grows its portfolio of non-alcoholic offerings, Parch launches its first ever co-branded product in partnership with Daybreaker and KEY enters the energy drink market with its ketone-infused beverage.
New Products: 5-hour Energy’s Gamer-Focused Line, Plus Goldthread, Skinny Mixes, Pepsi & More
In this week’s new products roundup, Pepsi joins forces with chef Bobby Flay to launch two new grilling-inspired flavors, Califia Farms’ latest creamer pays homage to a classic ice cream flavor and Plink enters its magnesium era.
CPG Week: Water That’s Not Beer And PE Firm Buys Cracker Company
On this episode of CPG Week, the team discuss developments in a spicy trademark dispute, water thats Not Beer and the first acquisition for a new PE firm.
MyMuse Looks to ‘Inspire Creativity’ with Rebrand on Sodas, Hydration
The beverage brand, founded in 2020 by entrepreneur Lance Collins and spearheaded by a partnership with TikTok breakout star and singer Dixie D’Amelio and her family, is rolling out revamped versions of its functional sodas into retail stores nationwide this month, with its updated hydration drinks slated for release this summer.
New Products: Erewhon Brand Kefir Soda, Plus Vita Coco, Mott’s, Free Spirits & More
In this week’s new products roundup, Erewhon introduces a canned version of its popular kefir sodas, Poppi creates a prebiotic twist on a classic soda flavor and Free Spirits makes its first foray into the ready-to-drink non-alcoholic canned cocktail category.
New Products: RTD Cocktails From Tip Top, Diageo, Betty Booze, Straightaway & More
In this gallery, major players like Diageo, Tip Top and Straightaway drop new flavors, SummerFall seeks to offer a West Coast-inspired take on Sake and The East Coast Cocktail Company teams up with social media personality Rufus Rice to launch Toxin.
New Products: Pressed Juicery’s Nootropics Collection, Plus Liquid Death, Gatorade, Snapple & More
In this week’s new products roundup, we look at a new eclipse-themed beverage from Snapple, a smaller pack size for Liquid Death, and a handful of ready-to-drink launches from Starbucks.
CPG Week: WTF? N.A. Retailer Goes M.I.A.
The CPG Week team brings on BevNET spirits editor Ferron Salniker to talk about the rumors circulating around adult non-alcoholic beverage retailer Boisson and the group discusses how far is too far with edgy branding in the beverage industry.