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The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
When the Coca-Cola Company announced in October 2020 that it planned to discontinue its iconic zero calorie cola brand Tab, Adam Burbach hardly expected he’d be spending the next six years of his life fighting to bring the drink back.
The Coca-Cola Company is launching a new permanent addition to its flagship cola line this month: Coca-Cola Spiced, a raspberry and spice flavored soda available in original and Zero Sugar varieties.
Pernod-Ricard is launching a slew of ready-to-serve (RTS) including two new Absolut Vodka varieties, Mojito and Raspberry Lemonade, and a line of Malibu Rum cocktails as it it positions towards convenience-oriented social drinking.
MTN Ready aims to bring a narrowly specific function to a mass audience with its powder drink mix: treating the nausea, headache, listlessness and other effects of high altitudes.
Seth Rogen is the latest Hollywood name looking to be a part of your morning cup with Houseplant Coffee, a collaborative venture announced this morning between the actor’s Houseplant brand and frozen coffee capsule platform Cometeer.
In this week’s new products roundup, NotCo grows its U.S. beverage portfolio, The Plug Drink updates its signature formula and Prairie Farms expands its presence in the ready-to-drink coffee category.
CPG industry veteran Craig Dubitsky launched today a new coffee brand called happy products that seeks to pair a philanthropic mission and unique business structure with the clout of a recognizable face to compete in the $17 billion coffee category.
Founded in 2008 by CEO Karim Mashouf, Eternal Water is a natural alkaline bottled water brand which sources and bottles its naturally alkaline spring water from its facility in Walnut Creek, California. The brand’s product portfolio is minimalist, only offering unflavored still water in 600 mL, 1 L, 1.5 L and 2.5 L varieties in single-serve and multipacks.
For The Jel Sert Company, a 98-year-old family owned drink mix manufacturer with a brand portfolio featuring products like Wyler’s, Welch’s, Sunkist and more, #WaterTok has been nothing short of a revelation.
In this week’s new products roundup, SodaStream grows its line of PepsiCo drink mixes, Mockly celebrates Dry January with a new low-sugar, low-cal mocktail and Odyssey unveils its new line of energy drinks.
It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.
In this week’s NPG, Yerbaé introduces a new can size for its energy drinks to satisfy evolving consumer preferences, Brew Dr gets in the probiotic pop game, GT’s unveils its first fan-created kombucha flavor and G Fuel evokes nostalgia with an Atari 2600+ collection.
Suja Organic is going back into protein, today announcing the launch of a line of plant-based Organic Protein Shakes. Available in three flavors at launch – Vanilla Cinnamon, Chocolate and Coffee Bean – each 12 oz. shake delivers 16g of plant-based protein derived from pea, rice and hemp protein.
New York-based startup Moss has a new celebrity face behind its vibrantly colored bottles, this morning unveiling Black Panther and Creed star Michael B. Jordan as its co-founder.
After several years focused primarily on innovating in the food space, Swedish plant-based products maker Oatly is getting back to basics with two new oat milk launches: Unsweetened Oatmilk and Super Basic Oatmilk.
