How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
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WTF: Lucky F*ck Energy Announces Rebrand, New Investment
Less than a year removed from its launch, Lucky Energy (formerly Lucky F*ck Energy) has landed a fresh $8 million investment as the energy drink rebrands itself to find new distribution opportunities.
Marketing: Beverage’s Best April Fool’s Pranks
Running a business in the high-stakes beverage industry is a serious undertaking – for 364 days of the year, that is. But today, April Fool’s Day, is more of a laughing matter.
Ruby Exits ‘Rubyverse’ In Search of New Worlds (& Stores)
For Ruby founder and CEO Noah Wunsch, making the move to printed cans comes with plenty of momentum and optimism – and a bit of heartbreak. “Having a sci-fi universe with a hibiscus volcano on the front of the can is something that I really love,” he said earlier this month.
A TikTok Mix-Up Leads to Big Boost for Happypop
Happypop, a brand of functional energy drinks created by Koia co-founders Maya French and Dustin Baker, saw online sales leap over 31,000% last week when TikTok creator Emmy posted a video about discovering a “happy” drink she had been buying.
New Flavors, New Flights: Owen’s Steps Toward “Premium” Brand Vision
As zero-proof, ‘adult’ non-alcoholic drinks continue to proliferate with no end in sight, the traditional role of a “mixer” is in something of a paradox -- if you mix a mixer with itself, is it still a mixer? That kind of thing.
Expo West Gallery: New Products From Bored Cow, Chameleon Cold Brew, KOR & More
Continuing with our Expo West 2024 coverage, here's a look at some of the hottest new products and trends that we spotted on the show floor last week, including Bored Cow's take on drinkable yogurt, KOR's new Hydrate line and much more.
Marketing: Olivia Culpo Has ‘Zero to Hide’ in BODYARMOR Campaign; Coca-Cola, Recover180 Take Center Court
BODYARMOR has tapped model Olivia Culpo and her fiancé, 49ers running back Christian McCaffrey – a longstanding partner with the sports drink brand – for its first-ever campaign for its latest release, Zero Sugar.
Expo West Notebook: Tea Time for Uncle Matt; CaliWater, Cure Enter Kids’ Shelf
Our latest news roundup from Expo West 2024 highlights new product innovations from from Uncle Matt’s Organic, Bones Coffee Co. and Jocko Fuel, plus a move into kids’ drinks for CaliWater and Cure.
Expo West Gallery: New Products From Super Coffee, Táche, Mela & More
To kick things off, here’s a preview of some of the new products and innovations at Expo West 2024, including Super Coffee’s second try at espresso, a first-to-market pistachio milk latte, and much more.
Dyla Puts Weight Behind Stur, Co-Branded Mixes Amid #WaterTok Boom
Dyla has seen revenue increase by over $30 million in the past year, “well over” the $100 million mark, as it has sold “over 1.5 billion liquid and powder servings of drink mix,” founder and CEO Neel Premkumar told BevNET this week.
“For The Folks”: Black-Owned Brands Take On Hard Seltzer
Two brands are taking two different approaches to expansion as they vie to be the "first" hard seltzer brand launched for and by Black people.
New Products: Rowdy Mermaid’s Lunar Berry, Plus GoodBelly, Guayaki and More
In this week’s new products roundup, Rowdy Mermaid grows its core line of canned kombuchas, GoodBelly extends its presence into the seltzer set and Topo Chico makes its first foray into the mixer category.
Marketing: Olipop Lists ‘Dream Job’ for Content Creating Besties; ZOA Wants Consumers to Channel Their BDE
If you’ve been searching for a way to get paid for traveling around the country alongside your bestie, OLIPOP has you covered. The prebiotic soda brand is hiring two Senior Soda Consultants to travel to four major cities this spring and summer to share their love of OLIPOP with locals.
Can Sacred Energy Take Yaupon Mainstream?
Sacred Energy was founded this year by Paul Frantellizzi, a CPG entrepreneur specializing in natural health and wellness foods and supplements, along with his wife and chief brand officer Pamela Peters and business partner Billy Brown, the owner of yerba mate products maker Sol Mate Beverage Group.