How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
Marketing
Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Beverage Company News
Comb through company updates and press releases from beverage companies on our Beverage Newswire feed.
Featured Marketing Content
Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
New Products: G Fuel’s Excellent Adventure With Bill & Ted, Plus Spindrift, Coca-Cola, and More
In this week’s new products roundup, G Fuel goes on an excellent adventure with Bill and Ted, Spindrift reimagines two familiar classics and Mooala introduces a new on-the-go format for its Bananamilks.
Just Ice Tea Looks to Cans for New Channel Opportunities
The Just Ice Tea express rolled through BevNET HQ yesterday, with CEO Seth Goldman and Cyndi Ireland, Sales Director and Head of Sales for Conventional & Mass Channels in the engine car to talk through developments with the brand.
Stress Test: Melting Forest Aims to Grow Mushroom-Powered RTDs
In the growing market for stress-relief beverages, a new functional mushroom platform brand is hoping to melt consumers’ woes away. Melting Forest is a brand of adaptogenic mushroom (Lion’s Mane and cordyceps) beverages created by California-based CBD Living.
New Products: Beekeeper Coffee x Taco Bell, Plus DripDrop, Celsius, Oatly and More
In this week’s new products roundup, Beekeeper Coffee teams up with Taco Bell to pay homage to a classic Mexican beverage, DripDrop unveils a Zero Sugar version of its flagship electrolyte powders and Oatly and Dunkin’ roll out new creamers for your morning cup of coffee.
Blume Launches Gut-Focused Hydration Powders, Lands Superfood Lattes in Target
Seeking to ride the momentum of its biggest distribution win thus far, Blume announced today the launch of its new line of SuperBelly gut-building hydration multipliers, marking the brand’s first foray into the hydration space.
Spirits Gallery: New Releases From Absinthia, Johnnie Walker, Rémy Martin and More
In the latest new spirits roundup, Johnnie Walker rings in the Lunar New Year with a limited edition design created by Asian-American artist James Jean, Grammy-nominated rapper Quzvo teams up with Sezac and Rémy Martin celebrates its tricentennial.
Don’t Quit! Launches Signature Flavor With NFL Star
The NFL season may be over, but sports nutrition brand Don’t Quit! is kicking off its 2024 growth plan with the launch of a new Cookies & Cream protein drink flavor designed by investor and Buffalo Bills safety Damar Hamlin.
New Products: Cinnamon Toast Crunch Iced Coffee, Plus Califia, High Rise, ROAR and More
In this week’s new products roundup, High Rise introduces its first THC-free line of beverages, Pressed Juicery gets into the Valentine’s Day spirit with its Love Shot and Victor Allen’s teams up with General Mills to transform a popular cereal into iced coffee.
Coke Debuts Permanent ‘Spiced’ Flavor, Discusses 2024 Strategy
The Coca-Cola Company is launching a new permanent addition to its flagship cola line this month: Coca-Cola Spiced, a raspberry and spice flavored soda available in original and Zero Sugar varieties.
Convenience Cocktails: Pernod-Ricard Goes Deeper In RTS/RTD
Pernod-Ricard is launching a slew of ready-to-serve (RTS) including two new Absolut Vodka varieties, Mojito and Raspberry Lemonade, and a line of Malibu Rum cocktails as it it positions towards convenience-oriented social drinking.
Elevation Evolution: Flavor, Ingredient, and Function Advisors Develop MTN Ready
MTN Ready aims to bring a narrowly specific function to a mass audience with its powder drink mix: treating the nausea, headache, listlessness and other effects of high altitudes.
Seth Rogen’s Houseplant Bringing ‘Contemporary Cannabis Culture’ To Coffee Via Cometeer Collaboration
Seth Rogen is the latest Hollywood name looking to be a part of your morning cup with Houseplant Coffee, a collaborative venture announced this morning between the actor’s Houseplant brand and frozen coffee capsule platform Cometeer.
New Products: Rockstar Focus, Plus Gatorade, REBBL, The Plug and Poppi
In this week’s new products roundup, NotCo grows its U.S. beverage portfolio, The Plug Drink updates its signature formula and Prairie Farms expands its presence in the ready-to-drink coffee category.
Get ‘Happy’: Meet Marvel Star Robert Downey, Jr.’s New Coffee Brand
CPG industry veteran Craig Dubitsky launched today a new coffee brand called happy products that seeks to pair a philanthropic mission and unique business structure with the clout of a recognizable face to compete in the $17 billion coffee category.