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The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
When the Coca-Cola Company announced in October 2020 that it planned to discontinue its iconic zero calorie cola brand Tab, Adam Burbach hardly expected he’d be spending the next six years of his life fighting to bring the drink back.
In this week’s new products roundup, Luna Bay Booch launches its first zero-proof line, Juvee gets into the hydration game and Nestlé reteams with Eggo for another waffle-themed offering.
Premium cocktail mixer brand Q Mixers is debuting a vibrant new look for the second time in its 17-year history as it looks to build a stronger connection with consumers both before and after purchase.
In the latest new spirits roundup, Tamworth Distilling unveils a wilderness-inspired smoked trout brandy, Heaven’s Door announces the newest addition to its Bootleg Series and Chicken Cock partners with headwear brand The Ampal Creative.
In this week’s new products roundup, Tribucha Kombucha rocks out with Greta Van Fleet, G.O.A.T. Fuel launches two new exclusive flavors with The Vitamin Shoppe and ZOA, Poppi, Red Bull and Milk Bar unveil festive seasonal offerings.
For the first time in its 93 years of existence, Ocean Spray has launched a line of Zero Sugar juice drinks as it seeks to modernize the brand’s identity and entice millennial consumers.
In this week’s new products gallery, Coffee Mate makes its first foray into the iced coffee space, GT’s launches a Target-exclusive new flavor and Boxed Water pays homage to the mischievous yellow Minions from Illumination’s Despicable Me.
Functional beverage brand Barcode has been building its business through tight connections in the NBA. Now, the L.A.-based brand is upping the stakes from players to teams, announcing today it has been named the official fitness water of the Brooklyn Nets.
After working for nearly seven years developing the technology to “craft a more sustainable sip,” Massachusetts-based Zenso Labs is toasting to its success. Last week, the company announced its entry into the beverage industry via two alcoholic RTDs – a Pear Ginger hard seltzer and a canned Moscow Mule.
In this week’s new products roundup, Aprch unveils the first installment of its Photo Series collection, Instant IV teams up with Susan G. Komen to celebrate Breast Cancer Awareness Month and Califia Farms releases what it claims to be the first multi-serve, ready-to-drink matcha latte.
Intent Brands has relaunched its functional drink line under the new name, Sly, as it positions toward providing a healthier, calming beverage option for gamers, streamers and the eSport community.
In this month’s new spirits roundup, The Macallan celebrates the anniversary of its Harmony Collection with sisters Stella and Mary McCartney, Yellowstone debuts its Special Finishes Collection and Solento unveils its latest LTO.
Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category.
The more the company grows (+$404 million over 52-weeks ended Sept. 9, per Nielsen), the more confidence GHOST seems to take in extending its lifestyle-fitness positioning into new categories and product types.
The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.
