How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Eternal Water Seeks Longevity as It Ramps Up Business
Founded in 2008 by CEO Karim Mashouf, Eternal Water is a natural alkaline bottled water brand which sources and bottles its naturally alkaline spring water from its facility in Walnut Creek, California. The brand’s product portfolio is minimalist, only offering unflavored still water in 600 mL, 1 L, 1.5 L and 2.5 L varieties in single-serve and multipacks.
‘WaterTok’ Spiked Jel Sert’s Sales, Now it’s Building Around the Trend
For The Jel Sert Company, a 98-year-old family owned drink mix manufacturer with a brand portfolio featuring products like Wyler’s, Welch’s, Sunkist and more, #WaterTok has been nothing short of a revelation.
New Products Gallery: SodaStream’s MTN DEW Line, Plus Mockly, Uncle Matt’s and GURU
In this week’s new products roundup, SodaStream grows its line of PepsiCo drink mixes, Mockly celebrates Dry January with a new low-sugar, low-cal mocktail and Odyssey unveils its new line of energy drinks.
VUUM Marries Protein and Energy with Sparkling Beverage Launch
It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.
New Products Gallery: G Fuel’s Atari 2600+ Collection, Plus Tropicana, Sipjoy and Aura Bora
In this week’s NPG, Yerbaé introduces a new can size for its energy drinks to satisfy evolving consumer preferences, Brew Dr gets in the probiotic pop game, GT’s unveils its first fan-created kombucha flavor and G Fuel evokes nostalgia with an Atari 2600+ collection.
Suja Launches Protein Shakes, “Reinforcing Its Dedication” to Innovation
Suja Organic is going back into protein, today announcing the launch of a line of plant-based Organic Protein Shakes. Available in three flavors at launch – Vanilla Cinnamon, Chocolate and Coffee Bean – each 12 oz. shake delivers 16g of plant-based protein derived from pea, rice and hemp protein.
Michael B. Jordan Co-Founds New Sea Moss Beverage With Dr Smood
New York-based startup Moss has a new celebrity face behind its vibrantly colored bottles, this morning unveiling Black Panther and Creed star Michael B. Jordan as its co-founder.
Oatly Launches Two New Plant Milks, Seeks to “Go Deeper with Existing Customers”
After several years focused primarily on innovating in the food space, Swedish plant-based products maker Oatly is getting back to basics with two new oat milk launches: Unsweetened Oatmilk and Super Basic Oatmilk.
Lemon Perfect Debuts Larger Format, New Flavors
Lemon Perfect’s plans for 2024 follow a simple strategy: go big. That applies to both physical footprint -- in the guise of a new 15.2 oz. PET bottle, replacing the existing 12 oz. format -- and the brand’s market ambitions.
BevNET Live 2023: The Power of Focus in Brand and Business
In this video from BevNET Live Winter 2023 in Marina del Rey, California, Zevia CEO Amy Taylor breaks down how to establish a firm foundation for your brand and find a unique position that will lead your target audience to you.
Snoop Dogg Bursts Into Cannabis Beverages With ‘Death Row’ Drink
Legendary rapper, weed advocate and rising CPG player Snoop Dogg is teaming with Texas-based Hill Beverage Co. to use iconic rap label Death Row Records as a way to enter the rapidly expanding world of cannabis beverages.
Coca-Cola’s Red Tree Beverages Brings More Juice To Bev-Alc Category with Minute Maid Spiked
The Coca-Cola Company’s bev-alc subsidiary Red Tree Beverages is launching a line of multi-serve wine cocktails under the Minute Maid brand in spring 2024.
Taste Radio: What’s So Great About PRIME? Plus, The Collab That Shattered The Internet.
PRIME is a phenomenon. The brand has risen to become a major player in the sports drink category and is generating hundreds of millions of dollars in revenue. What makes it so special? The hosts unpacked PRIME’s appeal and remarkable success. They also highlighted a viral Doritos-flavored spirit, key details to include in investor pitches and a new Girl Scout cookie-inspired snack.
This Week’s New Products: Bridgerton Iced Coffee, Plus Ghia, Cali Sober and More
In this week’s new products roundup, International Delight takes inspiration from one of Netflix's most talked about original series, Elmhurst 1925 and Aura Bora announced the return of seasonal favorites and Cali Sober seeks to make a splash in the THC-infused mocktail space.