In this week’s new products roundup, Kool-Aid ventures into the soda space, Joyburst celebrates the upcoming release of the live-action Lilo & Stitch film and TÖST releases a non-alcoholic sangria.
Vita Coco
We’re not sure what their position is on getting caught in the rain, but Vita Coco definitely likes Piña Coladas, given it’s the latest flavor for their line of Coconut Juices with Pulp. According to the brand, the new offering “delivers a vacation-in-a-bottle feeling,” but we’ll let you be the judge of that. Vita Coco Piña Colada Coconut Juice With Pulp is now available on the brand’s website and at retailers nationwide in 16.5 oz. cans. For more information, visit vitacoco.com.
Wyld
Cannabis-infused beverage maker Wyld has unveiled a new collection of D9 beverages. The lineup includes seven flavors – Raspberry Lime (10mg THC), Blackberry Lemon (10mg THC), Strawberry Guava (10mg THC, 10mg CBD), Watermelon (10mg THC, 10mg CBD), Mango (10mg THC, 10mg CBD), Clementine (2mg THC, 20mg CBD) and White Peach (2mg THC, 20mg THC). For more information, visit wyldcbd.com.
Free AF
Free AF has expanded its portfolio of non-alcoholic canned cocktails with three new offerings: Margarita, Chili Margarita and Mango Margarita. The products are now available at Sprouts Farmers Market and Target. For more information, visit us.af-drinks.com.
Sēkwl Beverage House
Sēkwl has launched a line of adaptogenic sparkling waters made with functional mushrooms, sold in six flavors including Hibiscus, Grapefruit, Lemon Ginger, Chamomile, Blue Spruce and Cacao. Consumers can purchase the sparkling waters on the brand’s website for $48 per 12-pack of 12 oz. cans and $96 per 24-pack of 12 oz. cans. For more information, visit drinksekwl.com.
Joyburst
Ahead of the film’s release, Joyburst is promoting Lilo & Stitch (the 2025 live-action version) with a new Tropical Fruit Punch flavor. According to the brand, the new flavor “captures the spirit of ohana – family, connection and joy.” Additionally, the brand has entered the powdered hydration space with the release of Hydration Stick Packs in Strawberry-Lemonade and Watermelon Varieties. For more information, visit joyburst.com.
Raw Generation
Nutrition brand Raw Generation has unveiled its latest innovation, Little Sippers, a weekly set of cold-pressed juices formulated for kids. Each set includes juices crafted with 40 raw fruits and vegetables. Each pack contains seven rainbow sippers (red, orange, yellow, green, blue, purple and pink). Little Sippers are available on Raw Generation’s website for $99.99 per 28-pack (four weeks’ worth of cold-pressed juices). For more information, visit rawgeneration.com/products/sippers.
Melo
Kava-based beverage brand Melo has introduced a Tahitian Lime flavor to its lineup of canned relaxation drinks, alongside an updated sleek can design. The launch comes after a fire at Melo’s co-packer last month wiped out the brand’s entire finished inventory, according to co-founder and CEO Amy Bett. The addition of Tahitian Lime rounds out the brand’s zero-sugar, zero-calorie lineup, which includes Passionfruit Orange Guava and Banana Cream flavors. The updated cans will roll out on the brand’s website, with retail expansion continuing across more than 250 stores later this month. For more information, visit drinkmelo.co.
C4
C4 is launching its “most advanced pre-workout formula yet”: C4 Alpha Bomb. The new product contains 336mg of caffeine, featuring Deura9 (d9-caffeine), a first-to-market stimulant created by d9 Designs. Each serving also has 8 grams of the patented VELOX blend of L-Arginine and L-Citrulline and 8 grams of CarnoSyn Beta-Alanine. C4 Alpha Bomb will be available for $54.99 beginning May 10. For more information, visit cellucor.com/pages/c4-energy.
Reed’s
Reed’s has gone functional with a new 4-SKU line of Multifunctional Sodas, available in Berry Bubbly, Strawberry Vanilla, Root Beer and Lemongrass Ginger flavors. The new lineup is crafted with organic ginger, prebiotic fiber, functional mushrooms and adaptogens (reishi, cordyceps, lion’s mane, chaga and turkey tail), turmeric, black pepper and organic cane sugar. Reed’s Functional Soda Line is now available at Sprouts Farmers Market stores nationwide. For more information, visit drinkreeds.com/soda-smarter.
Kool-Aid
Oh, yeah! Kool-Aid has entered the soda space through a new partnership with Fire Brands. Available in five flavors – Black Cherry, Orange, Sharkleberry Fin, Blue Raspberry Lemonade and Grape – the new beverage offers a bubbly twist on a nostalgic childhood beverage. For more information, visit kraftheinz.com/en-CA/kool-aid/products.
Hint
Hint has expanded its portfolio of unsweetened flavored still water with the debut of a limited edition 12-bottle Hint Summer Classics Variety Pack featuring Orange Vanilla Swirl, Cherry Berry Burst, Lemon Zest Freeze and Citrus Raspberry Twist flavors. The LTO is available at select retailers nationwide, including Stop & Shop, Wegman’s, Giant Eagle, Wakefern and Bi-Mart, among others. It’s also available on the brand’s website for $22.99. For more information, visit drinkhint.com.
TÖST
Sparkling non-alcoholic beverage maker TÖST has unveiled its latest creation: Sangria. The new beverage introduces blood orange and red grape to the brand’s signature blend of white tea, berries and botanicals. TÖST Sangria is available at select retailers nationwide and on the brand’s website for $27 per 3-pack of 750ml bottles. For more information, visit tostbeverages.com.