How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Beverage Forum: Tom Holland’s New Role in Beverage
This week’s Beverage Forum event in California went deep into one area that L.A. Libations CEO Danny Stepper holds near and dear: brands’ relationships with celebrities.
New Products: Collabs From Happy Products and Wildwonder, Plus Olipop’s Orange Cream Relaunch
In this week’s new products roundup, Wildwonder partners with at-home manicure kit maker Le Mini Macaron on a cross-branded collaboration, Red Bull gears up for warmer weather with its latest Summer Edition, and Olipop relaunches Orange Cream as a permanent option.
One Mother of a Rebrand: Guayakí Becomes Yerba Madre
Guayakí this morning debuted a full rebrand under a new name: Yerba Madre. According to the company, the name – which means “Mother Herb” – is intended to be both easier for consumers to remember and more representative of its diverse set of suppliers and partners across South America.
Marketing: Wildwonder, Le Mini Macaron Toast to ‘Feeling Good’
Female AAPI-founded brands Wildwonder and Le Mini Macaron are coming together for a pair of co-branded releases: a new limited-time RTD, Cherry Lemonade, and a nail lacquer kit. Plus news from 818 Tequila, Happy Products, Brew Dr. and Almave.
New Products: Suja Grows Green Juice Lineup, Cornbread Does THC Seltzers
In this week’s new products roundup, Suja expands its lineup of cold-pressed green juices, hemp-derived wellness product producer Cornbread enters the beverage world and Mountain Dew collaborates with Little Caesars.
Marketing: Anna Kendrick, Rebel Wilson Star for Splash Refresher
'Pitch Perfect' pals Anna Kendrick and Rebel Wilson reunite as the faces of a new TV campaign for Primo Brands' new sparkling Splash Refreshers line, plus more marketing news from Monster, Chamberlain Coffee, Reign Storm, Simply and more.
Daily Briefing (Insiders Only): No/Low Beverages Go On Tour
This is one case where drinking and driving kind of go together. With its third edition kicking off in Denver last month, the No/Low Tour, presented by for-profit industry group Focus on Health, aims to spread education, awareness and best practices for the red-hot adult non-alcoholic (ANA) and low-alcohol space.
New Products: FitAID Launches Supplements, Free Rein Goes Decaf
This week's new product gallery is filled with powdered supplements, new flavor launches for insurgent beverage brands and a nod to warm weather with lemonade mixers.
Here’s A First Look At BodyArmor’s Visual Makeover
BodyArmor unveiled its updated label design, new formulations and an advertising campaign leveraging its athlete ambassadors.
Marketing: Minute Maid Steps into the WWE Ring; Blue Bottle Teams With Marimekko
Just in time for its 80th anniversary, Minute Maid is partnering with World Wrestling Entertainment (WWE) to launch its ‘Bring the Juice’ multi-year platform that is “designed for longevity.”
Daily Briefing (Insiders Only): OWYN’s Protein Maxes Out, Atkins Drops
Rising interest in protein drinks, coupled with new innovation, helped Quest and OWYN (Only What You Need) offset the faltering Atkins brand for parent company The Simply Good Foods Company (SGFC) during the second quarter.
Marketing: Halfday’s PTO PSA; Celsius’ Vibe House
Looking for an incentive to use your accrued PTO? Well, Halfday has you covered. The canned iced tea maker is encouraging consumers to “take a half day on us” with its newest ad campaign, giving cash to 100 people to make the most of their unused PTO.
Diageo Strikes Deal With LeBron James-Backed Lobos 1707, Cîroc via Joint Venture
Diageo is teaming up with consulting and investment firm Main Street Advisors for a strategic joint venture that swaps out the spirits giant’s majority ownership of Cîroc Vodka in North America for a majority stake in basketball legend Lebron James-backed Lobos 1707 Tequila.
New Products: BRĒZ Goes Extra Strength, Waterloo Teams With Guy Fieri
In this week’s new products gallery, BRĒZ gives its flagship product an extra kick, Waterloo heads to Flavortown with Guy Fieri and La Colombe pays homage to a classic summertime treat.