How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Featured Marketing Content
Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Afterdream Re-Awakens: AMASS, De Soi Distiller Launches THC RTD
Morgan McLachlan, the master distiller behind adult non-alc (ANA) brand De Soi and botanical spirits line AMASS, is dipping back into an exploding beverage category.
More Than Coachella: Why Alix Earle’s Poppi Partnership Matters
Influencer partnerships have become a go-to tool for CPG brands seeking to gain an edge in the crowded marketplace, but how can one ensure the return will be worth it?
Spirits Distribution: Mission Craft Cocktails Hits Total Wine; Carbliss Heads South
In this month’s distribution news, Mission Craft Cocktails reaches a major milestone, RTD Carbliss continues its push through the Midwest, a spirits veteran makes a big play, and more.
Feisty Fights for a Female-Focus Within Protein Soda
Vy Cutting, founder and CEO of U.K.-based Feisty Soda – and a former fashion designer – believes there’s an opportunity not only to play to the high protein diet trend, but to forge a real connection with female consumers.
Nowadays Tests THC Template For Sports At F1 Miami Grand Prix; ‘It’s A Massive Experiment’
Hemp-derived THC brand Nowadays activated at Formula 1's Miami Grand Prix earlier this month, presenting a case study in how cannabis beverages can partner with live event venues.
Spirits Marketing: Bombay Sapphire Races With E1; 1800 Tequila Goes High Fashion
Bacardi’s Bombay Sapphire gin is stepping into sports entertainment for the first time – or should we say, racing into sports entertainment.
Gallery: New RTD Cocktails From On The Rocks, Spirit of Gallo, VMC, Talkhouse
This latest roundup of spring RTD releases includes canned and limited-edition debuts from premium cocktail brand On The Rocks, tropical refreshes from Coca-Cola’s Topo Chico and Simply Spiked, and a hard lemonade backed by Spirit of Gallo.
Katy Perry’s De Soi Goes After The On-Premise With Haute Margarita
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is turning up the heat with its newest launch, Haute Margarita.
Coco5’s Rebrand Fuels Fresh Sales with Women, Premium Clubs
While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.
Campari America Enters Non-Alc Market with Crodino Spritz
Campari America is building on its spritzing success to pursue another trend: adult non-alc (ANA). The Italian spirits group announced today it is bringing Crodino, a zero-proof ready-to-serve spritz, to the U.S. as its first Stateside foray into the growing category.
Blood, Sugar, Sex… Coffee? Singer Anthony Kiedis, Shane Powers, Live Nation Launch JOLENE
Anthony Kiedis, the hyperkinetic Red Hot Chili Peppers’ lead singer, along with Shane Powers, a podcaster and former Survivor contestant, has turned the pair’s 20-year-plus standing weekly Thursday coffee meeting into a beverage business.
New Products: Kool-Aid Does Soda, Joyburst Teams With Lilo & Stitch
In this week’s new products roundup, Kool-Aid ventures into the soda space, Joyburst celebrates the upcoming release of the live-action Lilo & Stitch film and TÖST releases a non-alcoholic sangria.
Crystal Geyser Joins the Surging Flavored Sparkling Category
CG Roxane is the leveraging its flagship brand Crystal Geyser Alpine Spring Water to enter the flavored sparkling water space, which grew 9.3% year-over-year, outpacing both flavored still water and non-flavored sparkling water during that period.
Gopuff Goes Supersized Amidst Fears of Shortages
As consumers and companies become more fearful of looming economic challenges, Gopuff’s solution is to go big. The ecommerce grocery platform announced today a new multipack line of bulk products called GoXL, with over 300 items available for home delivery.