How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Coffee, But Make It Like Skoal: New Formats Chase Caffeine Consumers
From pouches to sprays to pastes, on-the-go caffeine consumers searching for portable alternatives to coffee or energy drinks have new formats to choose from.
Cann Expands Portfolio With Aperol-Inspired Spirit Alternative
Cann has launched Citrus Spritz today, its first foray into the 750ml bottle set, targeting the on-premise and at-home cocktail opportunity.
Liquid Death, WhistlePig Collab on Casket-Aged Whiskey
WhistlePig Whiskey and Liquid Death, two beverage disruptors known for their viral marketing stunts and unusual collaborations, have teamed up to kill typical summer drinking trends.
Greenbar Distillery Sidesteps RTDs in Search of Cocktail Convenience
Los Angeles’ first post-prohibition era distillery, Greenbar Distillery, built its business on the craft cocktail movement – providing unique and local spirits for a growing bar scene in the early 2000s. But helping customers execute inexpensive and uncomplicated cocktails at home was always a challenge.
Pinterest Debuts First-Ever Co-Branded Product With Chamberlain Coffee
For the first time in its 15-year history, Pinterest is reaching out into the real world with a co-branded product, enlisting social media star Emma Chamberlain and her eponymous coffee company for a limited release launching today.
Spirits Marketing: Aviation Stirs Up Father’s Day; Aperol Scoots Into Summer
In spirits marketing this month, Aviation Gin stirs up Father's Day, ALB brings to dirty martini to breakfast, Aperol Hits NYC
Yerba Madre Strikes Several Pro Soccer Sponsorship Deals
In its first major marketing announcement since rebranding from Guayakí to Yerba Madre, the California-based brand is tripling down on sports partnerships, via three new soccer-related initiatives.
Icelandic Glacial Strikes First Ever Celeb Deal with Julianne Hough
Premium water brand Icelandic Glacial is joining the celeb club, announcing today a sponsorship agreement with Dancing With the Stars performer Julianne Hough, its first ever brand partnership with a celebrity influencer.
New Spirits From Diplomatico, Greenbar, Smirnoff & More
In this new spirits roundup, Smirnoff gets a ginger guava kick, Diplomatico Rum drops a 13-year limited release and Brother’s Bond graces hotel guests with regenerative grain-whiskey.
BREZ Platforms With Non-Infused Innovation; ‘Hard to Build’ With THC
BRĒZ has launched two new hemp-derived THC SKUs and a pair of non-infused options that position the brand deeper within the growing functional and adult non-alc sets in grocery retail.
Boxed Water to Alter Some Environmental Claims After NAD Ruling
The National Advertising Division (NAD) delivered a mixed decision to Boxed Water is Better on Friday, ruling that while several of its environmental marketing claims were backed up and qualified, others will need to change.
Loom Juice Teams With Michigan Star Justice Haynes On Equity NIL Deal
Justice Haynes is hoping to bring some of his rising star to startup juice brand Loom, as the University of Michigan football player has taken an equity stake in the business as part of a new NIL deal last week.
New Products: Throne Gets A Fresh Look, Gorgie Puts On Blush, Plus Four Sigmatic’s Triple Play
This week’s new product gallery includes a new look for Throne Sport Coffee, Gorgie’s exclusive flavor launch in Target and 5-Hour Energy’s (literally) glowing new flavor addition.
Joyburst Flips Script on Process Server in Video; Soda, Protein Coffee On the Way
Brad Woodgate, founder of functional beverage brand Joyburst, is no stranger to litigation. So when a process server came to his door last month, he seized the chance to turn a sour occurrence into a viral marketing moment.