Aviation Gin Stirs Up Father’s Day
Ryan Renolds’s Aviation Gin TV spot from 2021 has returned with the help of 90210 stars Brian Austin Green and Tori Spelling. The Vasectomy, a cocktail that Reynolds – a father of three – made while sarcastically reflecting on the joys of fatherhood, arrived in a new form thanks to the on-screen couple.
In the video that hit socials on Father’s Day, Brian jokes about his IRL fiancé very publicly asking him to father a sixth child, despite the fact he’s already closed up shop. To make it happen, he’ll need a new cocktail: The Reverse Vasectomy, made with an assist from Spelling.
The campaign marks Aviation American Gin’s fifth year in a row stirring up Father’s Day with its signature cocktail, following help from other celebrities Nick Cannon and Jesse James Decker in years past.
Dirty Martini Bagels From ALB
The data experts will tell you that earlier drinking occasions have picked up in the last few years, but we’d bet a dirty martini for breakfast wasn’t on their bingo card. Capitalizing on the martini trend, New York-based vodka brand ALB teamed up with “bagel disruptor” PopUp Bagels for a dirty martini schmear. The briny spread was available May 29 through June 4.
ALB is one of the vodka brands aiming to challenge spirits leader, Tito’s Handmade Vodka, and is clearly looking for multiple marketing angles – earlier this month the company also announced its official sponsorship of PREMA Racing at the 2025 Indianapolis 500.
Cuervo Looks For Love
Cuervo is heating things up as the official tequila partner of Peacock’s “Love Island USA!” The tequila brand made its grand entrance with the season seven premiere on June 3, integrating on-screen with islanders recapping villa drama over cocktails; there’s also social and ad content from fan-favorite Leah Kateb. The tequila was also made available to order via Instacart thanks to NBCU’s Virtual Concessions. Cuervo is bringing the villa vibes to Bravo’s Watch What Happens Live with Andy Cohen as well, featuring a branded Cuervo bar on select days.
Aperol Claims New York Summer
Aperol officially kicked off its Summer of Spritz campaign this month with a large-scale experiential activation across New York City — a move to further cement the brand’s place in warm-weather drinking occasions. The activation featured a surprise launch moment at Domino Park with a fleet of branded Vespas and 100 uniformed waiters carrying the orange hued spritz, topped with QR code-enabled interactions that unlocked offers and a $5 Uber credit.
Tanqueray Rings In The Weekend
In a very different New York atmosphere, Tanqueray Gin literally rang in the weekend by partnering with The New York Stock Exchange to introduce ‘Tanq Holiday,’ a play on the ‘Bank Holiday’ that winks to the brand’s British heritage
To mark the start of Memorial Day weekend, Tanqueray tapped mixologist and industry educator Tiffanie Barriere to ring the NYSE closing bell, becoming the first mixologist ever to do so. As the gin brand’s program beverage director, she also curated a menu of classic Tanqueray cocktails inspired by the NYSE and led a celebratory cocktail-making class.
Grey Goose Checks Into Luxury Campaign
Last week, Grey Goose launched its new global campaign, “GREY GOOSE Hôtel,” featuring Oscar-winning actor Zoe Saldaña. The campaign includes a series of creative shorts set at the fictional hotel and includes a 30-second film showing Saldaña playfully gathering cocktail essentials after the bar closes to extend the good times.
The ‘Hôtel’ opened its doors on June 12 across TV, YouTube, and social media, with airings expected during major summer events like the NBA Finals, U.S. Open Golf Championship, Wimbledon, and the U.S. Open Tennis Championship. Grey Goose also plans to release new creative vignettes and immersive experiential pop-ups later this year, inviting people to “check in” at the GREY GOOSE Hôtel.