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Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.

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Featured Marketing Content

PLEZi Rebuilds Around Steph Curry with Hydration Refresh PLEZi Rebuilds Around Steph Curry with Hydration Refresh

PLEZi Rebuilds Around Steph Curry with Hydration Refresh

by Brad Avery,

The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.

Additional Content

Feisty Fights for a Female-Focus Within Protein Soda Feisty Fights for a Female-Focus Within Protein Soda

Feisty Fights for a Female-Focus Within Protein Soda

by Brad Avery,

Vy Cutting, founder and CEO of U.K.-based Feisty Soda – and a former fashion designer – believes there’s an opportunity not only to play to the high protein diet trend, but to forge a real connection with female consumers.

Coco5’s Rebrand Fuels Fresh Sales with Women, Premium Clubs Coco5’s Rebrand Fuels Fresh Sales with Women, Premium Clubs

Coco5’s Rebrand Fuels Fresh Sales with Women, Premium Clubs

by Brad Avery,

While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.

Campari America Enters Non-Alc Market with Crodino Spritz Campari America Enters Non-Alc Market with Crodino Spritz

Campari America Enters Non-Alc Market with Crodino Spritz

by Ferron Salniker,

Campari America is building on its spritzing success to pursue another trend: adult non-alc (ANA). The Italian spirits group announced today it is bringing Crodino, a zero-proof ready-to-serve spritz, to the U.S. as its first Stateside foray into the growing category.

Crystal Geyser Joins the Surging Flavored Sparkling Category Crystal Geyser Joins the Surging Flavored Sparkling Category

Crystal Geyser Joins the Surging Flavored Sparkling Category

by Martín Caballero,

CG Roxane is the leveraging its flagship brand Crystal Geyser Alpine Spring Water to enter the flavored sparkling water space, which grew 9.3% year-over-year, outpacing both flavored still water and non-flavored sparkling water during that period.

Gopuff Goes Supersized Amidst Fears of Shortages Gopuff Goes Supersized Amidst Fears of Shortages

Gopuff Goes Supersized Amidst Fears of Shortages

by Brad Avery,

As consumers and companies become more fearful of looming economic challenges, Gopuff’s solution is to go big. The ecommerce grocery platform announced today a new multipack line of bulk products called GoXL, with over 300 items available for home delivery.

One Mother of a Rebrand: Guayakí Becomes Yerba Madre One Mother of a Rebrand: Guayakí Becomes Yerba Madre

One Mother of a Rebrand: Guayakí Becomes Yerba Madre

by Brad Avery,

Guayakí this morning debuted a full rebrand under a new name: Yerba Madre. According to the company, the name – which means “Mother Herb” – is intended to be both easier for consumers to remember and more representative of its diverse set of suppliers and partners across South America.