How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
MUD\WTR Pumps Up With Protein, Positions For Retail Expansion
Alt coffee maker MUD\WTR has launched into the powdered protein shake set as the brand plans its expansion further in retail.
“Bachelor in Paradise” Star Justin Glaze Finds Love With Espresso Martini RTD
Will Justin Glaze find love on this season of Bachelor in Paradise? Only time and reality TV producers who violate their non-disclosure agreement will tell, but we do have the scoop on Glaze’s new labor of love: a ready-to-drink (RTD) cocktail brand that launches today.
Marketing: REIGN Total Body Fuel Seeks 100 ‘Warriors’; C4 Honors ‘Local Legends’
REIGN Total Body Fuel, the performance beverage created by Monster Energy, is kicking off a search for 100 “Reign Warriors,” a grassroots ambassador program
BevNET Live: The Strategic Mind Steering Liquid Death’s Lust for Life
At BevNET Live Summer 2025, Liquid Death Chief Strategy Officer Marisa Bertha sat down for a discussion on how the heavy metal CPG company went from canned water to a full health and wellness platform.
Above Average: Joe Tea Expands Into Hydration, Cans, Snacks
Joe Tea is expanding globally while building on its core base of iced teas, lemonades and chips to bring innovation to snacking and beverage.
Jarritos, Taste Salud Aim for Latin Authenticity With Co-Branded Launch
Los Angeles-based Taste Salud has been marketing its agua fresca powder stick packs since 2021, but its recently launched collaboration with iconic Mexican soda brand Jarritos on a pair of releases represents a new phase of growth.
New Non-Alc Alternatives Debut At Summer Fancy Foods
t the Specialty Food Association’s Summer Fancy Food Show this week, new adult non-alc brands introduced themselves to the category and showed off new product innovation in the growing alcohol-free RTD set.
Trillium Rolls Out First Spirits-Based RTDs
Half a decade after wading into distilling, Massachusetts-based Trillium Brewing is diving into the ready-to-drink (RTD) canned cocktail segment. Rum Punch and Margarita, the first offerings from the new RTD line
Can Paraxanthine Power Caffeine-Free Energy Drinks?
Paraxanthine is the latest innovative beverage ingredient to start bubbling up in the functional set, touting energy-boosting and cognitive attributes while also increasing metabolism.
The Willie Nelson Effect: Willie’s Remedy+ Becomes JuneShine’s Fastest Growing Launch
California-based JuneShine Brands has spent the last seven years expanding its bev-alc portfolio from only hard kombucha, to now spirits-based canned cocktails, an American light lager and flavored malt beverages (FMBs).
BIOLYTE Gets a Glow Up as Driving Velocities Take Priority
BIOLYTE is sporting a fresh new look. The medical-grade hydration beverage brand this Spring introduced an updated package design, intended to help drive trial in retail and better reflect modern aesthetic trends in premium brand design.
Rekt Reaches Retail: Web3 Beverage Brand Enters SoCal 7-Elevens
After launching online late last year with a series of limited time drops for each flavor, web3-aligned sparkling water brand Rekt is entering the real world with the roll out of its Liquidated Lime flavor into three Southern California 7-Eleven locations this month.
Coca-Cola, Disney Alliance Strong With New ‘Star Wars’ Campaign
Coca-Cola is heading to a galaxy far, far away for its latest global campaign, celebrating the iconic Star Wars franchise through limited-edition packaging, online content and augmented reality experiences.
New Products: Naked Nutrition Gets Energized, Josh Cellars Goes NA, Califia Farms Pumps Up Protein
Naked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just that this week’s edition of the New Product gallery is full of pleasant surprises.