How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Huel Launches Daily Greens, Pushing Further into RTDs
The “de-powderization movement” is underway at Huel, as the British meal replacement brand reaches into the red-hot greens category for its next and widest RTD release.
New Products: Spindrift Packs A Punch, SunSip Covers A Classic
This week's new product gallery features Spindrift's latest seasonal release, a new budget-conscious line of blends from Tropicana, and SunSip's take on Classic Cola.
Marketing: Liquid I.V.’s RTD Rugpull Reveals Energy Play; Mountain Dew Teams with Brain Dead
As it turns out, Liquid I.V.'s reveal-turned-fakeout was the brand's way of teasing its deeper presence in the energy drink category with Energy Multiplier.
Gold Bar Whiskey Drafts Joe Montana for 49ers-Themed RTD Launch
The San Francisco-based distillery announced today the launch of its first RTD cocktail, a take on a Moscow Mule called the Gold Bar Whiskey ‘Double Gold’. Each 12 oz. can contains ginger, lime, a splash of orange juice and has an 8% ABV.
Malibu Teams Up With Dole To Launch RTD Pineapple Rum Cocktail
A favorite poolside duo just got a convenient upgrade. Malibu and Dole are teaming up to launch ready-to-drink (RTD) cocktails coming early 2026.
Dirty Business: Why Soda Trends Are Shaping Strategy From Pepsi to Taco Bell
Emerging from the soda shop channel frequented by Utah’s Mormon plurality, the dirty soda trend became a social media sensation thanks in no small part to the vibrant colors of the drinks and Gen Z’s thirst for customizable beverage options.
Yerba Madre Launches Summer Seasonal Flavor, Teasing New LTO Strategy
For its first release since changing its name from Guayaki in May, yerba mate specialist Yerba Madre is embracing fresh, fruit-forward summer vibes – while teasing a new seasonal flavor strategy.
‘Too Good To Pass Up’: Not Beer Launches THC Drinks
Not Beer is not just a sparkling water brand anymore with the launch of a 3-SKU line of THC drinks, focused on value-generation in flavor formulation and pricing.
VUUM Seeking Edge in New Sparkling Protein Set with ‘2.0’ Rebrand
When VUUM first launched in late 2023, it was largely alone in trying to pitch consumers that sparkling energy and protein were a proper match. But now, the startup has debuted a rebranded and reformulated product line dubbed ‘VUUM 2.0."
Analysis: PepsiCo’s Gut Health Play is a Gut Check for CSDs
As the alt-soda category has grown over the past decade, the success of main brands Poppi and Olipop has been largely parallel, with one slight separation: the emphasis on functionality.…
Hiyo Expands National Whole Foods Footprint with New Flavor Drop
Hiyo, a non-alc social tonic infused with adaptogens and nootropics, has extended its national retail partnership with Whole Foods Market with its latest flavor, Pineapple Coconut, the company announced today.
Pepsi Announces New Prebiotic Cola Launching Online This Fall
Months after acquiring poppi, PepsiCo is launching Pepsi Prebiotic Cola, a new two-SKU line featuring three grams of prebiotic fiber per 12 ounce can that is set to launch on Black Friday in November.
No Cap Closes $3M Round to Fuel Supply Chain, Marketing Growth
After pulling off its first activation at the X Games last month, zero-sugar soda No Cap is putting more fuel in the tank for the second-half of 2025 with $3 million in new investment to support supply chain optimization and marketing support.
Courage In A Can? This Non-Alc RTD Aims For A Flirty Buzz
Flirting while buzzed can be one of the many hazards or benefits of picking up a drink, but is there a way for a non-alc beverage to bottle up that liquid courage? Amber Murphy and Jordan Bauer, founders of Drink Redacted, are hoping so with an “aphrodisiac tonic” hitting the market this month.