Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
Rekt Reaches Retail: Web3 Beverage Brand Enters SoCal 7-Elevens
After launching online late last year with a series of limited time drops for each flavor, web3-aligned sparkling water brand Rekt is entering the real world with the roll out of its Liquidated Lime flavor into three Southern California 7-Eleven locations this month.
New Products: Naked Nutrition Gets Energized, Josh Cellars Goes NA, Califia Farms Pumps Up Protein
Naked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just that this week’s edition of the New Product gallery is full of pleasant surprises.
Coffee, But Make It Like Skoal: New Formats Chase Caffeine Consumers
From pouches to sprays to pastes, on-the-go caffeine consumers searching for portable alternatives to coffee or energy drinks have new formats to choose from.
Cann Expands Portfolio With Aperol-Inspired Spirit Alternative
Cann has launched Citrus Spritz today, its first foray into the 750ml bottle set, targeting the on-premise and at-home cocktail opportunity.
Liquid Death, WhistlePig Collab on Casket-Aged Whiskey
WhistlePig Whiskey and Liquid Death, two beverage disruptors known for their viral marketing stunts and unusual collaborations, have teamed up to kill typical summer drinking trends.
Greenbar Distillery Sidesteps RTDs in Search of Cocktail Convenience
Los Angeles’ first post-prohibition era distillery, Greenbar Distillery, built its business on the craft cocktail movement – providing unique and local spirits for a growing bar scene in the early 2000s. But helping customers execute inexpensive and uncomplicated cocktails at home was always a challenge.
New Spirits From Diplomatico, Greenbar, Smirnoff & More
In this new spirits roundup, Smirnoff gets a ginger guava kick, Diplomatico Rum drops a 13-year limited release and Brother’s Bond graces hotel guests with regenerative grain-whiskey.
BREZ Platforms With Non-Infused Innovation; ‘Hard to Build’ With THC
BRĒZ has launched two new hemp-derived THC SKUs and a pair of non-infused options that position the brand deeper within the growing functional and adult non-alc sets in grocery retail.
New Products: Throne Gets A Fresh Look, Gorgie Puts On Blush, Plus Four Sigmatic’s Triple Play
This week’s new product gallery includes a new look for Throne Sport Coffee, Gorgie’s exclusive flavor launch in Target and 5-Hour Energy’s (literally) glowing new flavor addition.
Afterdream Re-Awakens: AMASS, De Soi Distiller Launches THC RTD
Morgan McLachlan, the master distiller behind adult non-alc (ANA) brand De Soi and botanical spirits line AMASS, is dipping back into an exploding beverage category.
Gallery: New RTD Cocktails From On The Rocks, Spirit of Gallo, VMC, Talkhouse
This latest roundup of spring RTD releases includes canned and limited-edition debuts from premium cocktail brand On The Rocks, tropical refreshes from Coca-Cola’s Topo Chico and Simply Spiked, and a hard lemonade backed by Spirit of Gallo.
Katy Perry’s De Soi Goes After The On-Premise With Haute Margarita
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is turning up the heat with its newest launch, Haute Margarita.
Campari America Enters Non-Alc Market with Crodino Spritz
Campari America is building on its spritzing success to pursue another trend: adult non-alc (ANA). The Italian spirits group announced today it is bringing Crodino, a zero-proof ready-to-serve spritz, to the U.S. as its first Stateside foray into the growing category.
Blood, Sugar, Sex… Coffee? Singer Anthony Kiedis, Shane Powers, Live Nation Launch JOLENE
Anthony Kiedis, the hyperkinetic Red Hot Chili Peppers’ lead singer, along with Shane Powers, a podcaster and former Survivor contestant, has turned the pair’s 20-year-plus standing weekly Thursday coffee meeting into a beverage business.