Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
The Mindful Drinking Fest returned to Washington, D.C. this past weekend, bringing together over 1,200 attendees and nearly 220 adult non-alcoholic products in a Dry January celebration that has grown 10 times since its first iteration.
Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.
Arkansas-based Origami Sake is bringing craft sake to American drinkers by pairing its premium-positioned products with transparent packaging callouts, an NA variety and a new distribution partnership.
Odwalla, which was discontinued by The Coca-Cola Company in 2020, is set to relaunch this year under the oversight of Mexican beverage producer Grupo Jumex.
Giving an overarching term like “soda” a more unique positioning has helped create successful sub-categories like “prebiotic soda” and “energy soda” -- but what’s a “social soda”? Josh Miller, founder of Owen’s Mixers, thinks he knows.
In this week’s new products roundup, Nestlé rolls out another product geared toward GLP-1 users, Minus Coffee transitions from RTDs to instant powdered lattes, and Cann teams up with Sober(ish) for Dry January.
In the latest new spirits roundup, the cold weather means the oldest release to-date from Stranahan’s, spiked peppermint lattes from Dunkin’, and an experiment in aging from High West and Casa Noble.
Another year is behind us and, as is tradition around here, we like to close out the calendar with a look back at what stories caught the most attention of our readers. As we count down to 2025, here’s a countdown of the Top 10 most read BevNET stories of 2024.
It might seem like coffee brands are rushing to enter canned cold brew, but for “beanless” varieties, RTDs seem to be falling out of fashion.
Spindrift is just one of many emerging brands trying to extend its platform into mocktails without actually extending its platform in the traditional ways, like new sub-brands or specialty lines. But why?
The launch of another prebiotic soda isn’t such big news these days. But when Coca-Cola and Pepsi decide to weigh in – and do not (as has been much rumored) open up their checkbooks to do so – it’s kind of a big deal. We’re still awaiting further details on these, but in the meantime, we’ve got some thoughts.
In this week’s new products roundup, Stok expands its cold brew portfolio with decaffeinated offerings, Cowbell ventures into the hydration set, and Tilray Brands unveils a cocktail-inspired line of THC beverages.
Houseplant, the Los Angeles-based cannabis and lifestyle brand co-founded by actor and producer Seth Rogen, is moving into beverages with the U.S. launch of a four-SKU line of hemp-derived THC-infused flavored sparkling waters, available now in select markets and online.
It might not be too surprising that a lifestyle company built around water bottles and travel mugs is extending itself into hydration beverages… it's a tale we know all too well. Simple Modern joined the fray this week, entering into the stick pack electrolyte drink category with the launch of Trevi Enhanced Hydration.
