Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
The family behind Langers Juice Company never imagined it would get into the soda category when it founded the health-minded business back in 1960. But in 2024, up is down and soda is good for you (well, better-for-you to be completely accurate).
One week after a wrenching presidential election, Jack Owoc’s demeanor somewhat reflects the winning candidate himself: the flamboyant founder of Bang Energy is optimistic and effusive about the future – highlighted by his return to the category this fall with a new drink called Ai Energy
In the latest new spirits roundup, El Tesoro continues its experiments in whiskey barrel aging, Heavensake collaborates with two of Japan’s most prestigious sake breweries, and former college football star Eric LeGrand expands his portfolio with a limited-edition Kentucky Straight Bourbon Whiskey.
In this week’s new products roundup, De Soi debuts its first-ever limited edition flavor, REDCON1 resurrects the “first energy drink of the 80s,” and G.O.A.T. Fuel announces a multi-year partnership with Muhammed Ali Enterprises.
Non-alcoholic apéritif brand De Soi is getting a winter makeover today as its first-ever limited-edition flavor hits shelves – part of the brand’s strategy to continue to emotionally connect with its consumers as the adult non-alc (ANA) category “grows and becomes hegemonized."
Forty-five-year-old vertically integrated beverage manufacturer Trilliant Nutrition, whose portfolio includes brands like Victor Allen, Aspen Ridge and Study Fuel, is looking for growth opportunities beyond the coffee category with the launch of Nurri ultra-filtered protein milk shakes, exclusively available at Costco.
Chobani is putting on some muscle, in more ways than one. It may be a crowded space, but like La Colombe with coffee, Chobani believes the core proposition of its protein drinks is particularly compelling, ticking boxes for no added sugar, natural ingredients and high-quality casein protein.
In this week’s new products roundup, Monster Energy joins forces with rapper French Montana, Aura Bora partners with Magnolia Bakery to create a sweet treat-inspired sparkling water and GHOST goes punk at the When We Were Young Festival.
Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a "dedicated beverage company."
Dre and Snoop are “still” at it. The hip hop legends and budding beverage entrepreneurs have released their second bev-alc collaboration, an ultra-premium gin, following the launch of a canned cocktails line earlier this year.
With the rise of online shopping, and omnipresence of platforms such as Amazon, Walmart and Target, the pressure to outperform past promotional events is building. Forget Black Friday, according to Illicit Elixirs’ co-founder Jason Gaboriau, Amazon Prime Day events have “become a pop culture moment.”
In this week’s new products roundup, C4 Ultimate Energy gears up to showcase its new Frost collection at NACS, Hint kicks off the winter holiday season early and Olipop gets a sleek makeover for convenience stores.
As the weather begins to cool down, a wide array of spirits makers are rolling out new products for fall. In this gallery, Hennessy teams up with Los Angeles Lakers superstar LeBron James, Milagro Tequila unveils its first launch in ten years and Planteray Rum introduces its oldest bottling to date.
In this week’s new products roundup, GHOST teams up with Cinnabon for a second product collaboration, Jones Soda ventures into the prebiotic soda space and Do’Mo unveils a collection of zero-proof elixirs.
