Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
New Products: Celsius Steps Back in Time, KDP Unveils Slate of Cold Beverages
In this week’s new products gallery, Celsius steps back in time to create its latest Vibe flavor, KDP announces a wide array of new offerings across its brands and G Fuel enters the increasingly crowded powdered hydration space.
UPTIME Energy Acquires RISE Brewing Co.; New Glass Bottle Line Targets C-Stores
UPTIME Energy has acquired cold brew coffee maker RISE Brewing Co. in a deal that aligns two established independent brands in their respective categories into a fully integrated new platform.
Absolut Extends RTDs, Ready-to-Serves with February Flavor Launches
Absolut is expanding both its ready-to-drink and ready-to-serve cocktail lines today, announcing several new flavor additions, including an expansion of its co-branded partnership with cranberry giant Ocean Spray.
On the RIVR: SoCal Tribe Looks ‘Beyond The Reservation’ With Beverages
The Soboba Band of Luiseño Indians have become one of the first Indigenous groups to launch a beverage brand, bringing their unique identity and history to the functional and hemp-derived THC drink categories.
Fancy Food: Tastelli’s New Audience; A2 Builds Awareness
The final Winter Fancy Food Show kicked off at the Las Vegas Convention Center on Sunday and while the show saw more food than beverage, a handful of exhibitors showed off new liquid innovations and brand extensions. Here are our notes:
New Products: Organic Valley Mooves into Non-Dairy, Premier Protein Gets Indulgent
In this week’s new products roundup, Organic Valley ventures into oat-based creamers, Premier Protein unveils a line of dessert-inspired protein shakes and Pepsi adds a new flavor to its permanent portfolio.
Top of ‘Mind’: Notes From D.C.’s Mindful Drinking Fest
The Mindful Drinking Fest returned to Washington, D.C. this past weekend, bringing together over 1,200 attendees and nearly 220 adult non-alcoholic products in a Dry January celebration that has grown 10 times since its first iteration.
Preme Relaunches With New Gut Hydration Platform
Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.
‘The Other White Wine’: Arkansas Sake Maker Plots Future Growth
Arkansas-based Origami Sake is bringing craft sake to American drinkers by pairing its premium-positioned products with transparent packaging callouts, an NA variety and a new distribution partnership.
Odwalla Returns Under Grupo Jumex’s Stewardship
Odwalla, which was discontinued by The Coca-Cola Company in 2020, is set to relaunch this year under the oversight of Mexican beverage producer Grupo Jumex.
Owen’s Enters ‘Daizy’s’ Age With THC-Infused Social Soda
Giving an overarching term like “soda” a more unique positioning has helped create successful sub-categories like “prebiotic soda” and “energy soda” -- but what’s a “social soda”? Josh Miller, founder of Owen’s Mixers, thinks he knows.
New Products: Minus Coffee Goes Instant, Nestlé Vies for More GLP-1 Users
In this week’s new products roundup, Nestlé rolls out another product geared toward GLP-1 users, Minus Coffee transitions from RTDs to instant powdered lattes, and Cann teams up with Sober(ish) for Dry January.
Gallery: This Winter’s Hot New Spirits
In the latest new spirits roundup, the cold weather means the oldest release to-date from Stranahan’s, spiked peppermint lattes from Dunkin’, and an experiment in aging from High West and Casa Noble.
The Top 10 Most Read BevNET Stories of 2024
Another year is behind us and, as is tradition around here, we like to close out the calendar with a look back at what stories caught the most attention of our readers. As we count down to 2025, here’s a countdown of the Top 10 most read BevNET stories of 2024.