Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
In this week’s new products roundup, Bloom ventures into the energy drink space, Pressed Juicery joins forces with a Grammy award-winning music legend and International Delight gets a head start on the Winter Holiday season.
In this week’s new products roundup, Mitra9 ventures into the Kanna-infused beverage space, Alani Nu’s Hawaiian Shaved Ice gets refreshed both outside and inside the can and Chobani expands its tea lineup.
Joe Tea is is testing out its new canned format in three-SKUs as the company diversifies its distribution options into DTC, ecommerce and on-premise locations where glass bottles are prohibited.
Since creating Daring Foods in 2018, Ross Mackay has embraced the daunting task of getting Americans’ to think differently about the ingredients they consume everyday. But even in its simplicity, his latest venture – hydration beverage Cadence – may represent an even bigger challenge.
Founder Matthew Murray’s new line of hemp-derived 2 oz. shots seek to recontextualize THC, CBD and other lesser-known cannabinoids within the familiar context of a function-specific platform brand.
In this week’s new products roundup, The EVERY Company teams up with Landish Foods to launch a new line of ready-to-mix powders, MTN DEW gears up for the Fourth of July with a Red, White and Blue collection and New Beverage Showdown semifinalist Lily unveils its latest non-alcoholic functional beverage flavor.
Continuing its mission to make tea more accessible across North America, DAVIDsTEA today announced its first foray into the ready-to-drink category with a three-SKU line of sparkling cold brew teas.
Nixie is expanding out of flavored sparkling water and launching a line of organic, zero-sugar sodas in three, classic flavors: Classic Cola, Root Beer and Ginger Ale.
Bones Coffee Co.'s bagged coffee business has been thriving online thanks mainly to its design flair and its winning blend of creative flavors. But amidst a wave of new products entering the category, can that approach translate to success in RTD?
In this week’s new products roundup, BEAM teams up with Dole to introduce Dole Whip-flavored supplement powders, Jones Soda seeks to capture a piece of the ever-expanding craft mixers market and Brew Dr. celebrates Pride Month with limited edition rainbow-wrapped bottles and cans.
It’s another busy day in the world of celebrity drink brands, as we take a first look at Lionel Messi’s new “positive hydration” product and Sofia Vergara’s women-focused Colombian coffee brand, plus Snoop’s next beverage venture.
In this week’s new products roundup, Jones Soda makes its first venture into cans, Poppi takes inspiration from a classic summertime treat and Raw Nutrition grows its collection of ready-to-drink (RTD) products.
After a first taste of the beverage industry, Zeke Bronfman and Nate Medow are back for a second round.
This episode of CPG Week the team digs into the growing trend towards new private label programs and what it means that Nestlé is launching a GLP-1 drug companion frozen food brand.
