Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
Daily Briefing (Insiders Only): Beanless Brew Alternatives Ditch RTDs
It might seem like coffee brands are rushing to enter canned cold brew, but for “beanless” varieties, RTDs seem to be falling out of fashion.
Daily Briefing (Insiders Only): How NA Is Tapping The Cocktail Codex
Spindrift is just one of many emerging brands trying to extend its platform into mocktails without actually extending its platform in the traditional ways, like new sub-brands or specialty lines. But why?
Coke & Pepsi Embrace Prebiotic Pops; What Could Go Wrong?
The launch of another prebiotic soda isn’t such big news these days. But when Coca-Cola and Pepsi decide to weigh in – and do not (as has been much rumored) open up their checkbooks to do so – it’s kind of a big deal. We’re still awaiting further details on these, but in the meantime, we’ve got some thoughts.
New Products: Stok Does Decaf, Cowbell Gets Hydrated
In this week’s new products roundup, Stok expands its cold brew portfolio with decaffeinated offerings, Cowbell ventures into the hydration set, and Tilray Brands unveils a cocktail-inspired line of THC beverages.
Seth Rogen Brings Houseplant THC Seltzers to U.S.
Houseplant, the Los Angeles-based cannabis and lifestyle brand co-founded by actor and producer Seth Rogen, is moving into beverages with the U.S. launch of a four-SKU line of hemp-derived THC-infused flavored sparkling waters, available now in select markets and online.
Daily Briefing (Insiders Only): Simple Modern Slides Into Stick Packs
It might not be too surprising that a lifestyle company built around water bottles and travel mugs is extending itself into hydration beverages… it's a tale we know all too well. Simple Modern joined the fray this week, entering into the stick pack electrolyte drink category with the launch of Trevi Enhanced Hydration.
Daily Briefing (Insiders Only): Langers Jumps in on Cola
The family behind Langers Juice Company never imagined it would get into the soda category when it founded the health-minded business back in 1960. But in 2024, up is down and soda is good for you (well, better-for-you to be completely accurate).
‘Time to Get Out and Play’: Ex-Bang CEO Jack Owoc Charts ‘Ai’-Driven Future
One week after a wrenching presidential election, Jack Owoc’s demeanor somewhat reflects the winning candidate himself: the flamboyant founder of Bang Energy is optimistic and effusive about the future – highlighted by his return to the category this fall with a new drink called Ai Energy
Gallery: New Spirits From El Tesoro, Heavensake, Brother’s Bond & More
In the latest new spirits roundup, El Tesoro continues its experiments in whiskey barrel aging, Heavensake collaborates with two of Japan’s most prestigious sake breweries, and former college football star Eric LeGrand expands his portfolio with a limited-edition Kentucky Straight Bourbon Whiskey.
New Products: De Soi Gets a Winter Makeover, REDCON1 Reintroduces JOLT Cola
In this week’s new products roundup, De Soi debuts its first-ever limited edition flavor, REDCON1 resurrects the “first energy drink of the 80s,” and G.O.A.T. Fuel announces a multi-year partnership with Muhammed Ali Enterprises.
De Soi’s Distiller Talks Winter Game Plan
Non-alcoholic apéritif brand De Soi is getting a winter makeover today as its first-ever limited-edition flavor hits shelves – part of the brand’s strategy to continue to emotionally connect with its consumers as the adult non-alc (ANA) category “grows and becomes hegemonized."
Victor Allen’s Coffee Maker Trilliant Seeks Growth Outside of Coffee With Nurri
Forty-five-year-old vertically integrated beverage manufacturer Trilliant Nutrition, whose portfolio includes brands like Victor Allen, Aspen Ridge and Study Fuel, is looking for growth opportunities beyond the coffee category with the launch of Nurri ultra-filtered protein milk shakes, exclusively available at Costco.
NACS: Chobani’s Prolific Protein Portfolio Growing
Chobani is putting on some muscle, in more ways than one. It may be a crowded space, but like La Colombe with coffee, Chobani believes the core proposition of its protein drinks is particularly compelling, ticking boxes for no added sugar, natural ingredients and high-quality casein protein.
New Products: GHOST Goes Punk, Monster Energy Teams With French Montana
In this week’s new products roundup, Monster Energy joins forces with rapper French Montana, Aura Bora partners with Magnolia Bakery to create a sweet treat-inspired sparkling water and GHOST goes punk at the When We Were Young Festival.