Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
Hella Cocktail Co., known for its bitters and mixers, is making a foray into bev-alc with a ready-to-drink (RTD) line debuting this week, Hella Margaritas.
After discontinuing its Blackberry flavor three years ago due to a Pacific Northwest heatwave that abruptly spiked the price of berries, Spindrift today announced the flavor’s return.
With summer quickly approaching, we’re rounding up the newest ready-to-drink cocktail releases. In this gallery, major players like On The Rocks, Jim Beam and Dogfish Head drop new flavors, High Noon makes its first foray into hard tea and Crystal Head capitalizes on the Espresso Martini craze.
The country’s largest grocery retailer is setting up to capitalize on consumers’ growing affinity for private label offerings amid continued, heightened food prices. Walmart debuted its new store brand, bettergoods, today with over 300 unique products.
In this week’s new products roundup, Boston Beer Company grows its portfolio of non-alcoholic offerings, Parch launches its first ever co-branded product in partnership with Daybreaker and KEY enters the energy drink market with its ketone-infused beverage.
In this week’s new products roundup, Pepsi joins forces with chef Bobby Flay to launch two new grilling-inspired flavors, Califia Farms’ latest creamer pays homage to a classic ice cream flavor and Plink enters its magnesium era.
In this week’s new products roundup, Erewhon introduces a canned version of its popular kefir sodas, Poppi creates a prebiotic twist on a classic soda flavor and Free Spirits makes its first foray into the ready-to-drink non-alcoholic canned cocktail category.
In this gallery, major players like Diageo, Tip Top and Straightaway drop new flavors, SummerFall seeks to offer a West Coast-inspired take on Sake and The East Coast Cocktail Company teams up with social media personality Rufus Rice to launch Toxin.
In this week’s new products roundup, we look at a new eclipse-themed beverage from Snapple, a smaller pack size for Liquid Death, and a handful of ready-to-drink launches from Starbucks.
Running a business in the high-stakes beverage industry is a serious undertaking – for 364 days of the year, that is. But today, April Fool’s Day, is more of a laughing matter.
As zero-proof, ‘adult’ non-alcoholic drinks continue to proliferate with no end in sight, the traditional role of a “mixer” is in something of a paradox -- if you mix a mixer with itself, is it still a mixer? That kind of thing.
Continuing with our Expo West 2024 coverage, here's a look at some of the hottest new products and trends that we spotted on the show floor last week, including Bored Cow's take on drinkable yogurt, KOR's new Hydrate line and much more.
Our latest news roundup from Expo West 2024 highlights new product innovations from from Uncle Matt’s Organic, Bones Coffee Co. and Jocko Fuel, plus a move into kids’ drinks for CaliWater and Cure.
To kick things off, here’s a preview of some of the new products and innovations at Expo West 2024, including Super Coffee’s second try at espresso, a first-to-market pistachio milk latte, and much more.
