Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
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Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
Generous Brands Repositions As “Dedicated Beverage Company”
Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a "dedicated beverage company."
The Next Episode: Dr. Dre and Snoop Launch Still G.I.N.
Dre and Snoop are “still” at it. The hip hop legends and budding beverage entrepreneurs have released their second bev-alc collaboration, an ultra-premium gin, following the launch of a canned cocktails line earlier this year.
How Illicit Elixirs’ Approached Prime Day Promos
With the rise of online shopping, and omnipresence of platforms such as Amazon, Walmart and Target, the pressure to outperform past promotional events is building. Forget Black Friday, according to Illicit Elixirs’ co-founder Jason Gaboriau, Amazon Prime Day events have “become a pop culture moment.”
New Products: C4’s Frost Collection, Plus Hint, NOCCO, Aplós, Olipop & More
In this week’s new products roundup, C4 Ultimate Energy gears up to showcase its new Frost collection at NACS, Hint kicks off the winter holiday season early and Olipop gets a sleek makeover for convenience stores.
Gallery: New Spirits From Hennessy, Milagro Tequila, Planteray Rum & More
As the weather begins to cool down, a wide array of spirits makers are rolling out new products for fall. In this gallery, Hennessy teams up with Los Angeles Lakers superstar LeBron James, Milagro Tequila unveils its first launch in ten years and Planteray Rum introduces its oldest bottling to date.
New Products: Jones Does Prebiotic ‘Pop’, 7Up Drops Throwback Soda, and GHOST Stops By Cinnabon
In this week’s new products roundup, GHOST teams up with Cinnabon for a second product collaboration, Jones Soda ventures into the prebiotic soda space and Do’Mo unveils a collection of zero-proof elixirs.
Tilray Rolling Out Hemp-Derived Delta-9 THC Beverages Next Month
Tilray Brands will launch several hemp-derived Delta-9 THC beverages in “key markets across the U.S.” starting in October, the company announced today.
Non-Alc Michelob Ultra Zero to Launch in January 2025
Anheuser-Busch InBev (A-B) is tapping into the equity of one of its biggest brands for its next adult non-alcoholic (NA) beer play: Michelob Ultra Zero.
New Products: Peet’s First Concentrated Espresso, Plus Gatorade, Humm, Stash Tea & More
In this week’s new products roundup, Peet’s Coffee unveils its first-ever concentrated espresso, Stash Tea makes its first foray into lattes and prebiotic soda brand Poppi joins forces with Post Malone.
Coca-Cola, Bacardi Launching Rum Cocktail RTD in Limited Markets
The Coca-Cola Company is expanding its reach in bev-alc with another ready-to-drink canned cocktail (RTD).
New Products: Coffee Mate’s Bagel & Cream Cheese Creamer, Plus Jones Soda, Monster, Nurri and More
In this week’s new products roundup, Coffee Mate takes inspiration from a classic breakfast food, Jones Soda drops its latest limited edition craft soda flavor and Empyrean Brewing Co. expands into hop-infused waters.
New Products: Welch’s Enters Zero-Sugar Category, Plus SunSip, Devil’s Foot & More
In this week’s new products roundup, Welch’s makes its first foray into the zero-sugar category, Health-Ade builds up its SunSip prebiotic soda line, and Devil’s Foot Beverage Company unveils its ninth Zero Proof release.
New Products: Milkadamia’s Flat Pack Organic Oat Milk, Plus Spindrift, Nutpods, Hiya & More
In this week’s new products roundup, Milkadamia unveils what it claims to be the world’s first flat pack oat milk, Five-Hour Energy tees up a new energy shot flavor and Muscle Milk draws inspiration from a classic campfire treat.
Beyonce Partners With Moët Hennessy on American Whiskey
Queen B has stepped onto the spirits stage. Beyoncé Knowles-Carter has joined forces with Moët Hennessy, the wine and spirits subsidiary of luxury group LVMH, to launch a new whiskey venture, announced today.