Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
Two brands are taking two different approaches to expansion as they vie to be the "first" hard seltzer brand launched for and by Black people.
In this week’s new products roundup, Rowdy Mermaid grows its core line of canned kombuchas, GoodBelly extends its presence into the seltzer set and Topo Chico makes its first foray into the mixer category.
In this week’s new products roundup, G Fuel goes on an excellent adventure with Bill and Ted, Spindrift reimagines two familiar classics and Mooala introduces a new on-the-go format for its Bananamilks.
The Just Ice Tea express rolled through BevNET HQ yesterday, with CEO Seth Goldman and Cyndi Ireland, Sales Director and Head of Sales for Conventional & Mass Channels in the engine car to talk through developments with the brand.
In the growing market for stress-relief beverages, a new functional mushroom platform brand is hoping to melt consumers’ woes away. Melting Forest is a brand of adaptogenic mushroom (Lion’s Mane and cordyceps) beverages created by California-based CBD Living.
In this week’s new products roundup, Beekeeper Coffee teams up with Taco Bell to pay homage to a classic Mexican beverage, DripDrop unveils a Zero Sugar version of its flagship electrolyte powders and Oatly and Dunkin’ roll out new creamers for your morning cup of coffee.
Seeking to ride the momentum of its biggest distribution win thus far, Blume announced today the launch of its new line of SuperBelly gut-building hydration multipliers, marking the brand’s first foray into the hydration space.
In the latest new spirits roundup, Johnnie Walker rings in the Lunar New Year with a limited edition design created by Asian-American artist James Jean, Grammy-nominated rapper Quzvo teams up with Sezac and Rémy Martin celebrates its tricentennial.
In this week’s new products roundup, High Rise introduces its first THC-free line of beverages, Pressed Juicery gets into the Valentine’s Day spirit with its Love Shot and Victor Allen’s teams up with General Mills to transform a popular cereal into iced coffee.
Seth Rogen is the latest Hollywood name looking to be a part of your morning cup with Houseplant Coffee, a collaborative venture announced this morning between the actor’s Houseplant brand and frozen coffee capsule platform Cometeer.
In this week’s new products roundup, NotCo grows its U.S. beverage portfolio, The Plug Drink updates its signature formula and Prairie Farms expands its presence in the ready-to-drink coffee category.
CPG industry veteran Craig Dubitsky launched today a new coffee brand called happy products that seeks to pair a philanthropic mission and unique business structure with the clout of a recognizable face to compete in the $17 billion coffee category.
In this week’s new products roundup, SodaStream grows its line of PepsiCo drink mixes, Mockly celebrates Dry January with a new low-sugar, low-cal mocktail and Odyssey unveils its new line of energy drinks.
It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.
