Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
Gallery: New RTD Cocktails From Tip Top, WeldWerks, The Finnish Long Drink & More
A wide array of ready-to-drink (RTD) cocktail makers have rolled out new products this summer with the goal of shaking up the saturated category. In this gallery, major players like Tip Top and The Finnish Long Drink drop new flavors, newcomer New York Cocktail Company launches a negroni collection and WeldWerks Brewing Co. makes its first foray into the space.
Betting On BLU: Spirulina Beverage Rebrands
FUL Foods has relaunched its sparkling beverage as BLUwater complete with a packaging refresh and reformulated recipe that leans into the functional benefits and color of its hero ingredient, blue spirulina.
New Products: Fanta Summons Beetlejuice, Plus Mooala, Recess, BIGFACE & More
In this week’s new products roundup, BIGFACE ventures into the ready-to-drink coffee space, Fanta summons the one and only Beetlejuice and Recess expands its lineup of Zero Proof mocktails.
New Products: Bored Cow’s First ‘Limited Batch’ Flavor, Plus Arizona, Loom, Free AF, Kencko & More
This week, Kencko unveils its line of instant iced lattes, Bored Cow introduces its first ever limited batch flavor and Wildwonder's new collaboration with RuPaul Drag Race winner Nymphia Wind.
New Products: Chobani’s Fall Seasonals, Plus Wandering Bear, Amaí, Celsius and More
In this week’s new products roundup, Chobani and La Colombe gear up for fall, Celsius takes inspiration from a classic soda flavor and ALOHA shows off its new PET packaging for its protein drinks.
THC-Infused Beverage Maker Climbing Kites Pushes Forward Amid Murky Iowa Law; Distribution Expansion On Tap
After being stuck in limbo for much of July following the passage of regulations on THC-infused beverages in Iowa, Iowa City-based Climbing Kites is pushing new products into retailers this week.
New Products: Bloom Enters RTDs, Plus Blue Bottle, Pressed Juicery, Vital Proteins, and More
In this week’s new products roundup, Bloom ventures into the energy drink space, Pressed Juicery joins forces with a Grammy award-winning music legend and International Delight gets a head start on the Winter Holiday season.
New Products: Mitra9’s First Foray into Kanna, Plus Califia, Juvee, Snapple & More
In this week’s new products roundup, Mitra9 ventures into the Kanna-infused beverage space, Alani Nu’s Hawaiian Shaved Ice gets refreshed both outside and inside the can and Chobani expands its tea lineup.
Joe Tea ‘Crawls’ Into Cans
Joe Tea is is testing out its new canned format in three-SKUs as the company diversifies its distribution options into DTC, ecommerce and on-premise locations where glass bottles are prohibited.
Be My Salt Bae: Daring Foods Co-founder Dives Into Salt Water Hydration With Cadence
Since creating Daring Foods in 2018, Ross Mackay has embraced the daunting task of getting Americans’ to think differently about the ingredients they consume everyday. But even in its simplicity, his latest venture – hydration beverage Cadence – may represent an even bigger challenge.
Blaze n Chill Building Functional Platform Around Cannabinoids, One Shot At A Time
Founder Matthew Murray’s new line of hemp-derived 2 oz. shots seek to recontextualize THC, CBD and other lesser-known cannabinoids within the familiar context of a function-specific platform brand.
New Products: EVERY’s Collab With Landish, Plus Califia, Nixie, MTN DEW & More
In this week’s new products roundup, The EVERY Company teams up with Landish Foods to launch a new line of ready-to-mix powders, MTN DEW gears up for the Fourth of July with a Red, White and Blue collection and New Beverage Showdown semifinalist Lily unveils its latest non-alcoholic functional beverage flavor.
Spilling the (Sparkling) Tea: DAVIDsTEA Unveils Ready-to-Drink Line
Continuing its mission to make tea more accessible across North America, DAVIDsTEA today announced its first foray into the ready-to-drink category with a three-SKU line of sparkling cold brew teas.
Nixie Leads With Organic On New Zero-Sugar Soda Launch
Nixie is expanding out of flavored sparkling water and launching a line of organic, zero-sugar sodas in three, classic flavors: Classic Cola, Root Beer and Ginger Ale.