Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
Lovely Bones: After ‘Star Wars,’ Rising Coffee Brand Looks to RTDs
Bones Coffee Co.'s bagged coffee business has been thriving online thanks mainly to its design flair and its winning blend of creative flavors. But amidst a wave of new products entering the category, can that approach translate to success in RTD?
New Products: BEAM’s Dole Whip-flavored Supplement Powders, Plus Clevr, Brew Dr., Koia & More
In this week’s new products roundup, BEAM teams up with Dole to introduce Dole Whip-flavored supplement powders, Jones Soda seeks to capture a piece of the ever-expanding craft mixers market and Brew Dr. celebrates Pride Month with limited edition rainbow-wrapped bottles and cans.
Celebrity Parade: Messi Reveals ‘Más+’; Sofia Vergara’s Colombian Coffee
It’s another busy day in the world of celebrity drink brands, as we take a first look at Lionel Messi’s new “positive hydration” product and Sofia Vergara’s women-focused Colombian coffee brand, plus Snoop’s next beverage venture.
New Products: Jones Soda Goes Mini, Plus WTRMLN ADE, Welch’s, Poppi & More
In this week’s new products roundup, Jones Soda makes its first venture into cans, Poppi takes inspiration from a classic summertime treat and Raw Nutrition grows its collection of ready-to-drink (RTD) products.
Let That Sink In: SESH Co-Founders Return with “Absorption” in Mind
After a first taste of the beverage industry, Zeke Bronfman and Nate Medow are back for a second round.
CPG Week: Private Label-Palooza & Nestlé’s Bet On GLP-1
This episode of CPG Week the team digs into the growing trend towards new private label programs and what it means that Nestlé is launching a GLP-1 drug companion frozen food brand.
From Mixers to Margaritas: Hella Cocktail Co. Moves Into RTDs
Hella Cocktail Co., known for its bitters and mixers, is making a foray into bev-alc with a ready-to-drink (RTD) line debuting this week, Hella Margaritas.
A Drink With…Brett Atkinson, SVP of Operations at Spindrift
After discontinuing its Blackberry flavor three years ago due to a Pacific Northwest heatwave that abruptly spiked the price of berries, Spindrift today announced the flavor’s return.
Spirits: New RTD Cocktail Releases From OTR, Dogfish Head, Jim Beam & More
With summer quickly approaching, we’re rounding up the newest ready-to-drink cocktail releases. In this gallery, major players like On The Rocks, Jim Beam and Dogfish Head drop new flavors, High Noon makes its first foray into hard tea and Crystal Head capitalizes on the Espresso Martini craze.
Walmart Doubles Down On Private Label With Premium, Accessible bettergoods Debut
The country’s largest grocery retailer is setting up to capitalize on consumers’ growing affinity for private label offerings amid continued, heightened food prices. Walmart debuted its new store brand, bettergoods, today with over 300 unique products.
New Products: Parch’s Collab With Daybreaker, Plus ZOA, General Admission, Mio & More
In this week’s new products roundup, Boston Beer Company grows its portfolio of non-alcoholic offerings, Parch launches its first ever co-branded product in partnership with Daybreaker and KEY enters the energy drink market with its ketone-infused beverage.
New Products: 5-hour Energy’s Gamer-Focused Line, Plus Goldthread, Skinny Mixes, Pepsi & More
In this week’s new products roundup, Pepsi joins forces with chef Bobby Flay to launch two new grilling-inspired flavors, Califia Farms’ latest creamer pays homage to a classic ice cream flavor and Plink enters its magnesium era.
New Products: Erewhon Brand Kefir Soda, Plus Vita Coco, Mott’s, Free Spirits & More
In this week’s new products roundup, Erewhon introduces a canned version of its popular kefir sodas, Poppi creates a prebiotic twist on a classic soda flavor and Free Spirits makes its first foray into the ready-to-drink non-alcoholic canned cocktail category.
New Products: RTD Cocktails From Tip Top, Diageo, Betty Booze, Straightaway & More
In this gallery, major players like Diageo, Tip Top and Straightaway drop new flavors, SummerFall seeks to offer a West Coast-inspired take on Sake and The East Coast Cocktail Company teams up with social media personality Rufus Rice to launch Toxin.