Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
In this week’s NPG, Yerbaé introduces a new can size for its energy drinks to satisfy evolving consumer preferences, Brew Dr gets in the probiotic pop game, GT’s unveils its first fan-created kombucha flavor and G Fuel evokes nostalgia with an Atari 2600+ collection.
Suja Organic is going back into protein, today announcing the launch of a line of plant-based Organic Protein Shakes. Available in three flavors at launch – Vanilla Cinnamon, Chocolate and Coffee Bean – each 12 oz. shake delivers 16g of plant-based protein derived from pea, rice and hemp protein.
After several years focused primarily on innovating in the food space, Swedish plant-based products maker Oatly is getting back to basics with two new oat milk launches: Unsweetened Oatmilk and Super Basic Oatmilk.
Lemon Perfect’s plans for 2024 follow a simple strategy: go big. That applies to both physical footprint -- in the guise of a new 15.2 oz. PET bottle, replacing the existing 12 oz. format -- and the brand’s market ambitions.
Legendary rapper, weed advocate and rising CPG player Snoop Dogg is teaming with Texas-based Hill Beverage Co. to use iconic rap label Death Row Records as a way to enter the rapidly expanding world of cannabis beverages.
The Coca-Cola Company’s bev-alc subsidiary Red Tree Beverages is launching a line of multi-serve wine cocktails under the Minute Maid brand in spring 2024.
In this week’s new products roundup, International Delight takes inspiration from one of Netflix's most talked about original series, Elmhurst 1925 and Aura Bora announced the return of seasonal favorites and Cali Sober seeks to make a splash in the THC-infused mocktail space.
White Claw announced yesterday the launch of White Claw 0% Alcohol, a four-SKU line of “premium seltzer for adults” set to begin rolling out in variety 12-packs and single flavor 6-packs on January 1, 2024.
Yerbaé has partnered with Penn State University’s NIL collective, Happy Valley United, in a unique marketing arrangement that includes the release of an exclusive Blue Razz flavor and new distribution partners in Pennsylvania.
In this week’s new products roundup, Luna Bay Booch launches its first zero-proof line, Juvee gets into the hydration game and Nestlé reteams with Eggo for another waffle-themed offering.
In the latest new spirits roundup, Tamworth Distilling unveils a wilderness-inspired smoked trout brandy, Heaven’s Door announces the newest addition to its Bootleg Series and Chicken Cock partners with headwear brand The Ampal Creative.
In this week’s new products roundup, Tribucha Kombucha rocks out with Greta Van Fleet, G.O.A.T. Fuel launches two new exclusive flavors with The Vitamin Shoppe and ZOA, Poppi, Red Bull and Milk Bar unveil festive seasonal offerings.
For the first time in its 93 years of existence, Ocean Spray has launched a line of Zero Sugar juice drinks as it seeks to modernize the brand’s identity and entice millennial consumers.
In this week’s new products gallery, Coffee Mate makes its first foray into the iced coffee space, GT’s launches a Target-exclusive new flavor and Boxed Water pays homage to the mischievous yellow Minions from Illumination’s Despicable Me.
