Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
New Products: Pressed Juicery’s Nootropics Collection, Plus Liquid Death, Gatorade, Snapple & More
In this week’s new products roundup, we look at a new eclipse-themed beverage from Snapple, a smaller pack size for Liquid Death, and a handful of ready-to-drink launches from Starbucks.
Marketing: Beverage’s Best April Fool’s Pranks
Running a business in the high-stakes beverage industry is a serious undertaking – for 364 days of the year, that is. But today, April Fool’s Day, is more of a laughing matter.
New Flavors, New Flights: Owen’s Steps Toward “Premium” Brand Vision
As zero-proof, ‘adult’ non-alcoholic drinks continue to proliferate with no end in sight, the traditional role of a “mixer” is in something of a paradox -- if you mix a mixer with itself, is it still a mixer? That kind of thing.
Expo West Gallery: New Products From Bored Cow, Chameleon Cold Brew, KOR & More
Continuing with our Expo West 2024 coverage, here's a look at some of the hottest new products and trends that we spotted on the show floor last week, including Bored Cow's take on drinkable yogurt, KOR's new Hydrate line and much more.
Expo West Notebook: Tea Time for Uncle Matt; CaliWater, Cure Enter Kids’ Shelf
Our latest news roundup from Expo West 2024 highlights new product innovations from from Uncle Matt’s Organic, Bones Coffee Co. and Jocko Fuel, plus a move into kids’ drinks for CaliWater and Cure.
Expo West Gallery: New Products From Super Coffee, Táche, Mela & More
To kick things off, here’s a preview of some of the new products and innovations at Expo West 2024, including Super Coffee’s second try at espresso, a first-to-market pistachio milk latte, and much more.
“For The Folks”: Black-Owned Brands Take On Hard Seltzer
Two brands are taking two different approaches to expansion as they vie to be the "first" hard seltzer brand launched for and by Black people.
New Products: Rowdy Mermaid’s Lunar Berry, Plus GoodBelly, Guayaki and More
In this week’s new products roundup, Rowdy Mermaid grows its core line of canned kombuchas, GoodBelly extends its presence into the seltzer set and Topo Chico makes its first foray into the mixer category.
New Products: G Fuel’s Excellent Adventure With Bill & Ted, Plus Spindrift, Coca-Cola, and More
In this week’s new products roundup, G Fuel goes on an excellent adventure with Bill and Ted, Spindrift reimagines two familiar classics and Mooala introduces a new on-the-go format for its Bananamilks.
Just Ice Tea Looks to Cans for New Channel Opportunities
The Just Ice Tea express rolled through BevNET HQ yesterday, with CEO Seth Goldman and Cyndi Ireland, Sales Director and Head of Sales for Conventional & Mass Channels in the engine car to talk through developments with the brand.
Stress Test: Melting Forest Aims to Grow Mushroom-Powered RTDs
In the growing market for stress-relief beverages, a new functional mushroom platform brand is hoping to melt consumers’ woes away. Melting Forest is a brand of adaptogenic mushroom (Lion’s Mane and cordyceps) beverages created by California-based CBD Living.
New Products: Beekeeper Coffee x Taco Bell, Plus DripDrop, Celsius, Oatly and More
In this week’s new products roundup, Beekeeper Coffee teams up with Taco Bell to pay homage to a classic Mexican beverage, DripDrop unveils a Zero Sugar version of its flagship electrolyte powders and Oatly and Dunkin’ roll out new creamers for your morning cup of coffee.
Blume Launches Gut-Focused Hydration Powders, Lands Superfood Lattes in Target
Seeking to ride the momentum of its biggest distribution win thus far, Blume announced today the launch of its new line of SuperBelly gut-building hydration multipliers, marking the brand’s first foray into the hydration space.
Spirits Gallery: New Releases From Absinthia, Johnnie Walker, Rémy Martin and More
In the latest new spirits roundup, Johnnie Walker rings in the Lunar New Year with a limited edition design created by Asian-American artist James Jean, Grammy-nominated rapper Quzvo teams up with Sezac and Rémy Martin celebrates its tricentennial.