Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
As the final-ever Natural Products Expo East trade show kicks off this morning, our first dispatch looks in at shot maker GNGR Labs' expansion into 12 oz drinks, a new chapter (and product) for growing platform brand Clear Cut, Remedy Organics' growing wellness set and the growing momentum behind American yapoun tea.
REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.
In this week’s new products roundup, Aura Bora holds on to the remaining bits of summer with its Peach Honeysuckle flavor, BLNC launches two new THC-infused mocktails ahead of Sober October and Levo makes its debut in the energy shot space.
In this week’s new products roundup, Fanta unveiled a spooky new soda guaranteed to turn your tongue black, Monster Energy teams up with Call of Duty to celebrate the game’s iconic Ghost character and Rowdy Mermaid dives into the functional soda space.
In this roundup of new ready-to-drink cocktails Devil’s Foot ventures outside of the soda category, BeatBox shows team spirit with its Oklahoma State University collaboration and Glenlivet unveils its new Twist & Mix innovation.
In this week’s new products roundup, Elmhurst and Spindrift launch (and re-launch) flavors inspired by a classic Thanksgiving dessert, Brelixi makes its debut with a line of fruity cannabis-infused instant drink mixes and G Fuel teams up with Armored Core VI: Fires of Rubicon.
In this roundup of notable new spirits, Colorado-based Root Shoot announces the launch of its first completely locally sourced spirit, Kenny Chesney’s Blue Chair Bay celebrates its 10th anniversary with a new LTO and Jack Daniel’s introduces the latest addition to its Single Barrel Special Release Collection.
In this week’s new products roundup, G Fuel recruits The Witcher to create a fruity new caffeine-packed potion, Onyx Coffee seeks to take the guesswork out of brewing an “exceptional” cup of coffee and waterdrop enters the iced tea space.
Master Distiller Marianne Eaves has carved out a career in the often male-dominated whiskey industry as not only a commodity for blending innovative spirits but as a tastemaker for craft distillers.
In this week’s new products lineup, PATH Water joins the Barbiemania craze with a new limited edition bottle, Café Grumpy expands its retail lineup with its first foray into instant coffee and nutpods gears up for fall with the return of its Pumpkin Spice Creamer.
With summer in full swing, many ready-to-drink cocktail makers are releasing sun-inspired sips. In this gallery, former bachelorette JoJo Fletcher enters the beverage space with an Amalfi Coast-inspired beverage, J. Rieger & Co. Distillery launches an “Electric” new line and Sunshine Punch seeks to evoke a sense of nostalgia.
Equator Coffee is teaming with Swiss dairy giant Emmi AG on a joint venture that kicks off with the launch of four-SKU line of premium refrigerated cold brews this summer.
Kombucha company Better Booch launched Cha, a 4-SKU line of prebiotic, sparkling teas, that capitalize on the growing market for gut-healthy beverages with functional benefits.
Frozen dessert maker GoodPop has stepped into the beverage category with a bubbly new sparkling kid’s juice drink line, complimenting its flagship line of better-for-you freezer pops.
