Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
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Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
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New Products: Cinnamon Toast Crunch Iced Coffee, Plus Califia, High Rise, ROAR and More
In this week’s new products roundup, High Rise introduces its first THC-free line of beverages, Pressed Juicery gets into the Valentine’s Day spirit with its Love Shot and Victor Allen’s teams up with General Mills to transform a popular cereal into iced coffee.
Seth Rogen’s Houseplant Bringing ‘Contemporary Cannabis Culture’ To Coffee Via Cometeer Collaboration
Seth Rogen is the latest Hollywood name looking to be a part of your morning cup with Houseplant Coffee, a collaborative venture announced this morning between the actor’s Houseplant brand and frozen coffee capsule platform Cometeer.
New Products: Rockstar Focus, Plus Gatorade, REBBL, The Plug and Poppi
In this week’s new products roundup, NotCo grows its U.S. beverage portfolio, The Plug Drink updates its signature formula and Prairie Farms expands its presence in the ready-to-drink coffee category.
Get ‘Happy’: Meet Marvel Star Robert Downey, Jr.’s New Coffee Brand
CPG industry veteran Craig Dubitsky launched today a new coffee brand called happy products that seeks to pair a philanthropic mission and unique business structure with the clout of a recognizable face to compete in the $17 billion coffee category.
New Products Gallery: SodaStream’s MTN DEW Line, Plus Mockly, Uncle Matt’s and GURU
In this week’s new products roundup, SodaStream grows its line of PepsiCo drink mixes, Mockly celebrates Dry January with a new low-sugar, low-cal mocktail and Odyssey unveils its new line of energy drinks.
VUUM Marries Protein and Energy with Sparkling Beverage Launch
It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.
New Products Gallery: G Fuel’s Atari 2600+ Collection, Plus Tropicana, Sipjoy and Aura Bora
In this week’s NPG, Yerbaé introduces a new can size for its energy drinks to satisfy evolving consumer preferences, Brew Dr gets in the probiotic pop game, GT’s unveils its first fan-created kombucha flavor and G Fuel evokes nostalgia with an Atari 2600+ collection.
Suja Launches Protein Shakes, “Reinforcing Its Dedication” to Innovation
Suja Organic is going back into protein, today announcing the launch of a line of plant-based Organic Protein Shakes. Available in three flavors at launch – Vanilla Cinnamon, Chocolate and Coffee Bean – each 12 oz. shake delivers 16g of plant-based protein derived from pea, rice and hemp protein.
Oatly Launches Two New Plant Milks, Seeks to “Go Deeper with Existing Customers”
After several years focused primarily on innovating in the food space, Swedish plant-based products maker Oatly is getting back to basics with two new oat milk launches: Unsweetened Oatmilk and Super Basic Oatmilk.
Lemon Perfect Debuts Larger Format, New Flavors
Lemon Perfect’s plans for 2024 follow a simple strategy: go big. That applies to both physical footprint -- in the guise of a new 15.2 oz. PET bottle, replacing the existing 12 oz. format -- and the brand’s market ambitions.
Snoop Dogg Bursts Into Cannabis Beverages With ‘Death Row’ Drink
Legendary rapper, weed advocate and rising CPG player Snoop Dogg is teaming with Texas-based Hill Beverage Co. to use iconic rap label Death Row Records as a way to enter the rapidly expanding world of cannabis beverages.
Coca-Cola’s Red Tree Beverages Brings More Juice To Bev-Alc Category with Minute Maid Spiked
The Coca-Cola Company’s bev-alc subsidiary Red Tree Beverages is launching a line of multi-serve wine cocktails under the Minute Maid brand in spring 2024.
This Week’s New Products: Bridgerton Iced Coffee, Plus Ghia, Cali Sober and More
In this week’s new products roundup, International Delight takes inspiration from one of Netflix's most talked about original series, Elmhurst 1925 and Aura Bora announced the return of seasonal favorites and Cali Sober seeks to make a splash in the THC-infused mocktail space.
White Claw Goes Dry For 0% Alcohol Sparkling Water
White Claw announced yesterday the launch of White Claw 0% Alcohol, a four-SKU line of “premium seltzer for adults” set to begin rolling out in variety 12-packs and single flavor 6-packs on January 1, 2024.