Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
Launched in 2022, Frazy - a DTC coffee, mocktail and boba tea company - was built to bring the personalized experience to specialty beverages. Less than a year in, the business has released a concentrate version of its customizable coffee platform bringing a shelf-stable, on-the-go format to the brand.
Energy drink Kill Cliff announced it is expanding its partnership with celebrity podcaster Joe Rogan and adding endurance sport and bowhunting influencer Cameron Hanes as a new collaborator on an exclusive CBD beverage, Elk Blood Spicy Cherry.
Steph Curry announced Tuesday the launch of Game Changer Distillery which is producing its first product Gentleman's Cut bourbon whiskey in partnership with 190-year-old Boone County Distilling Co. who will oversee all aspects of production.
In this week’s new products gallery, health and wellness brand BEAM teams up with SunnyD to create a limited edition Super Greens flavor, Spindrift kicks off summer early with its Peach Strawberry offering and Devil’s Foot and ISH roll out new non-alcoholic cocktail offerings.
As the sunshine begins to stick around, many RTD cocktail producers are beginning to roll out summer-inspired sips. In this gallery, Atomic Coffee Roasters makes its first foray into the spirits world with an espresso martini offering, U.K.-based Funkin Cocktails splashes down in the U.S. and SoulBoxer expands its lineup of ready-to-pour bottled cocktails.
Buddha Brands has launched a line of prebiotic sodas that align with its core Thirsty Buddha coconut waters and its recent visual refresh across its plant-based snack and beverage portfolio.
Though summer is still several months away, some ready-to-drink cocktail makers are looking to kick off the season early with their new releases. In this gallery, Jennifer Lopez makes her first foray into the category with a line of lightly sparkling cocktails, Boston Beer Company announces its new “bang-for-your-buck” brand and Tip Top Proper Cocktails expands its portfolio of classic low-ball cocktails.
In this week’s new products roundup, EverGrain teams up with filmmaker James Wilks to create a new sports nutrition product, BLK & Bold expands its portfolio of cold brews and winery Sunstone Estate makes its first foray into the cannabis-infused beverage set.
Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.
In this week’s new products roundup, Pressed teams up with HIIT workout brand Barry’s to launch post-gym recovery products, LEVIA gears up for 4/20 and C4 Smart Energy gets a transformation both inside and outside of the can.
Starbucks has formally unveiled its new slate of ready-to-drink products, highlighted by two fruit juice-based, cafe-inspired beverages – Pink Drink and Paradise Drink.
With a martini resurgence sweeping cocktail bars, Grey Goose is getting in on the action with a ready-to-pour Classic Martini Cocktail bottle launching nationwide today.
This week’s new products roundup, GURU and CELSIUS release fruit-flavored energy drinks, G FUEL teams up with video game publisher Ubisoft to launch a unicorn-inspired flavor and Honeydrop unveils a new line of wellness shots.
After launching in Mexico last fall, Jack Daniel’s & Coca-Cola ready-to-drink (RTD) canned cocktails have rolled out in the U.S. The 7% ABV spirits-based RTD, the result of a partnership between Coca-Cola and Jack Daniel’s parent company Brown-Forman, is inspired by the ubiquitous “Jack & Coke” bar call and combines two of the world’s most recognizable beverage brands in one package.
