Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
Yerbaé Teams With Penn State NIL Collective To Build “Beachhead” For Eastern Expansion
Yerbaé has partnered with Penn State University’s NIL collective, Happy Valley United, in a unique marketing arrangement that includes the release of an exclusive Blue Razz flavor and new distribution partners in Pennsylvania.
This Week’s New Products: Eggo Coffee Creamer, Plus Juvee, HOIST, Health-Ade and Tropicana
In this week’s new products roundup, Luna Bay Booch launches its first zero-proof line, Juvee gets into the hydration game and Nestlé reteams with Eggo for another waffle-themed offering.
Spirits Gallery: New Releases From Yola, Freeland, 1953, Bruichladdich and More
In the latest new spirits roundup, Tamworth Distilling unveils a wilderness-inspired smoked trout brandy, Heaven’s Door announces the newest addition to its Bootleg Series and Chicken Cock partners with headwear brand The Ampal Creative.
This Week’s New Products: Dwanta’s Holiday Punch, Plus Tribucha, Poppi and Red Bull
In this week’s new products roundup, Tribucha Kombucha rocks out with Greta Van Fleet, G.O.A.T. Fuel launches two new exclusive flavors with The Vitamin Shoppe and ZOA, Poppi, Red Bull and Milk Bar unveil festive seasonal offerings.
Ocean Spray Unveils First Zero Sugar Product, Zeroing in on Millennials
For the first time in its 93 years of existence, Ocean Spray has launched a line of Zero Sugar juice drinks as it seeks to modernize the brand’s identity and entice millennial consumers.
New Products: Coffee Mate Iced Coffee, Plus GT’s, Harmless Harvest, Boxed Water
In this week’s new products gallery, Coffee Mate makes its first foray into the iced coffee space, GT’s launches a Target-exclusive new flavor and Boxed Water pays homage to the mischievous yellow Minions from Illumination’s Despicable Me.
Zenso Labs Uses Alc RTDs to Showcase Upcycling Tech
After working for nearly seven years developing the technology to “craft a more sustainable sip,” Massachusetts-based Zenso Labs is toasting to its success. Last week, the company announced its entry into the beverage industry via two alcoholic RTDs – a Pear Ginger hard seltzer and a canned Moscow Mule.
This Week’s New Products: RTD Matcha Almond Latte, Plus Aprch, Celsius, Recess and More
In this week’s new products roundup, Aprch unveils the first installment of its Photo Series collection, Instant IV teams up with Susan G. Komen to celebrate Breast Cancer Awareness Month and Califia Farms releases what it claims to be the first multi-serve, ready-to-drink matcha latte.
Intent Brands Revamps With Gamer-Positioned Functional Drink
Intent Brands has relaunched its functional drink line under the new name, Sly, as it positions toward providing a healthier, calming beverage option for gamers, streamers and the eSport community.
Spirits Gallery: New Expressions From Yellowstone, Blue Run, Barrell Craft, Solento and More
In this month’s new spirits roundup, The Macallan celebrates the anniversary of its Harmony Collection with sisters Stella and Mary McCartney, Yellowstone debuts its Special Finishes Collection and Solento unveils its latest LTO.
Diageo Takes Ketel One, Tanqueray Into Premium RTDs Set
Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category.
NACS: GHOST Enters Hydration; Lemon Perfect Upgrades to 15.2 Oz; AHA Ends
The more the company grows (+$404 million over 52-weeks ended Sept. 9, per Nielsen), the more confidence GHOST seems to take in extending its lifestyle-fitness positioning into new categories and product types.
Coca-Cola, Pernod Ricard Team For Absolut-Sprite RTD Cocktail
The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.
This Week’s New Products: Tomato Lion’s Mane Juice, G FUEL, PLAYR1, Grim Reaper Coffee Co.
In this week’s new products roundup, Uncle Bud’s Hemp & CBD releases its first beverage offering, G Fuel collaborates with video game development studio CD PROJEKT RED and Natalie’s Orchid expands its line of holistic juices.