Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
New Flavors and Digital-First: How a Pernod Ricard Exec Aims to Disrupt Cognac
After over a century of producing Cognac for major players, one family is hoping to revive the category with their own fresh take on the storied French brandy.
NACS: Coca-Cola CSDs Gets Sleek & Spiced
Along with a more muscular coffee program, Coca-Cola's presence at NACS mainly showcased product and packaging innovations within its "loved" legacy brands.
This Week’s New Products: Apple Crumble THC Seltzer, G Fuel, Koia, Super Coffee and More
In this week’s new products roundup, Super Coffee gets XXTRA caffeinated at the 2023 NACS Show, Simply Crafted takes inspiration from a classic autumn dessert and G Fuel teams up with Jason Voorhees to Hack ‘n Slash.
This Week’s New Products: Cereal-flavored Milks, MTN DEW, STōK, Cloud Water and More
In this week’s new products roundup, Mooala seeks to simplify the ingredient list of plant-based milks, MTN DEW harnesses the power of Voo-Dew in anticipation of Halloween and BodyArmor and Electrolit enter the powdered hydration space.
Spirits Gallery: New Whiskeys From Torabhaig, Wyoming, WhistlePig, Jack Daniel’s and More
In our latest roundup of new whiskey offerings, Torabhaig closes the final chapter of its Legacy Series, WhistlePig takes to the race track with Alfa Romeo F1 Team Stake and Jack Daniel’s unveils its first permanent expression made with 100% malted barley.
Expo East: Elmhurst Reboots Coffee; ShineWater Meets ‘Trolls’
Our Expo East 2023 coverage continues with a look into Elmhurst's revamped line of plant-based cold brew lattes, as well as ShineWater's ongoing move into cans under new CEO Clare Verdery. Plus updates from 100 Coconuts and Gorgie, and trend insights from SPINS.
Expo East: GNGR Expands Outside Shots; Clear Cut’s ‘Hero’ Takes Flight; Remedy Embraces Ube
As the final-ever Natural Products Expo East trade show kicks off this morning, our first dispatch looks in at shot maker GNGR Labs' expansion into 12 oz drinks, a new chapter (and product) for growing platform brand Clear Cut, Remedy Organics' growing wellness set and the growing momentum behind American yapoun tea.
REBBL Rebrand Targets Mainstream; “It’s a Different Consumer”
REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.
This Week’s New Products: Cannabis Mocktails, Plus Mayawell, Aura Bora, Saint James
In this week’s new products roundup, Aura Bora holds on to the remaining bits of summer with its Peach Honeysuckle flavor, BLNC launches two new THC-infused mocktails ahead of Sober October and Levo makes its debut in the energy shot space.
This Week’s New Products: Spooky Soda, Plus GHOST, Rowdy Mermaid and LaCroix
In this week’s new products roundup, Fanta unveiled a spooky new soda guaranteed to turn your tongue black, Monster Energy teams up with Call of Duty to celebrate the game’s iconic Ghost character and Rowdy Mermaid dives into the functional soda space.
Spirits: New RTD Cocktail Releases From Glenlivet, BeatBox, Sugarlands, Devil’s Foot
In this roundup of new ready-to-drink cocktails Devil’s Foot ventures outside of the soda category, BeatBox shows team spirit with its Oklahoma State University collaboration and Glenlivet unveils its new Twist & Mix innovation.
This Week’s New Products: Cannabis-Infused Instant Drink Mixes, Olipop, Spindrift, Elmhurst 1925
In this week’s new products roundup, Elmhurst and Spindrift launch (and re-launch) flavors inspired by a classic Thanksgiving dessert, Brelixi makes its debut with a line of fruity cannabis-infused instant drink mixes and G Fuel teams up with Armored Core VI: Fires of Rubicon.
Spirits: New Releases From Hemingway, Jack Daniel’s, Wolves, Brugal and More
In this roundup of notable new spirits, Colorado-based Root Shoot announces the launch of its first completely locally sourced spirit, Kenny Chesney’s Blue Chair Bay celebrates its 10th anniversary with a new LTO and Jack Daniel’s introduces the latest addition to its Single Barrel Special Release Collection.
This Week’s New Products: ‘Witcher’ Potion, waterdrop, La Colombe, Electrolit
In this week’s new products roundup, G Fuel recruits The Witcher to create a fruity new caffeine-packed potion, Onyx Coffee seeks to take the guesswork out of brewing an “exceptional” cup of coffee and waterdrop enters the iced tea space.