Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
With spring on the horizon and warmer weather on its way, many beverage brands are rolling out tropical-inspired RTD cocktails. In this roundup of new releases, Crafthouse Cocktails unveils two limited-edition highballs, Lone River Beverage Company rolls out a variety pack and De La Calle brings its flagship tepaches into the alcoholic beverage category.
With the official arrival of spring comes a number of new spirits ready to be enjoyed in the warming weather. From premium whiskey to White Claw branded vodka, here are the latest launches from American distillers.
Dairy Farmers of America has entered a licensing agreement with cultured dairy brand Good Culture to make a probiotic fluid milk product that hopes to target a younger demographic.
Both BevNET and NOSH will have ongoing Expo West coverage over the coming days, but here’s a quick preview of just some of the new releases from exhibiting brands, including Harmless Harvest, Machu Picchu, La Colombe and Sanzo.
In this week’s new products lineup, PlantBaby and Treehouse Naturals release new nut milk innovations, Minute Maid expands its line of Latin American-inspired Aguas Frescas and GHOST teams up with gaming lifestyle brand FaZe Clan.
In this week’s new products roundup, Coca-Cola teams up with a Grammy-award winning artist to unveil the newest addition to its Creations collection, Pepsi and XTEND take flavor inspiration from nostalgia candies and TikTok star Chris Olsen enters the CPG world with the debut of his coffee brand.
Just in time for Valentine’s Day, several whiskey brands are rolling out new expressions featuring tasting notes ranging from caramel and vanilla to nut brittle to butterscotch.
As cold and flu season rages on, this week’s new products gallery showcases immunity-boosting beverages from Favor and Ocean Spray. Plus, Renude introduces a mushroom-based twist on the classic matcha latte and Willa’s unveils an improved formula for its barista oat milk.
As Valentine’s Day approaches, some RTD cocktail brands are holding onto an eternal summer with tropical-inspired flavors while others are rolling out new iterations of classic cocktails. Check out this gallery for the latest launches from brands like Tip Top Proper Cocktails, Captain Morgan and Hercules Mulligan.
As Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are rolling out nationwide. As well, classic CSD brands introduce new and revamped flavors, Rockstar Energy expands its better-for-you offerings and BodyArmor pays tribute to the troops.
In this week’s new products roundup, Monster Energy unveils its first zero sugar offering, Aplós launches a new non-alcoholic spirit and PepsiCo looks to challenge Sprite with its new lemon-lime soda, Starry.
Molson Coors continues to grow its non-alcoholic portfolio with its latest release Roxie, a zero-proof canned cocktail launching today exclusively online.
While the term “hard water” might make you think of whether you need to change your detergent brand, in the case of Bluebird Hardwater, it’s a little more literal. The ready-to-drink cocktail launched this week offering the first canned beverage combining premium spirits with pure non-sparkling mineral water.
In this first new products roundup of the New Year, Nguyen Coffee Supply unveils two new cold brew varieties, Super Coffee transitions its multi-serve bottle into rPET packaging and International Delight transports consumers to Central Perk cafe with its latest licensed flavor release.
