Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
After shutting down operations last year, Portland, Oregon-based probiotic tonic brand Good Wolf has relaunched under new ownership. Good Wolf announced the relaunch last week alongside a refreshed website featuring Hibiscus Bloom, Ginger Lemon and Pina Colada flavors in 12 oz. cans, but products have been back on the market for several months according to the brand’s new owner, Nathan Keane.
In this final new products’ roundup of 2022, Nestlé goes dairy-free with Perfect Day, Sylvester Stallone enters the RTD coffee set and G Fuel takes inspiration from an anime franchise.
In this week’s roundup of new products, Ablis increases the potency of its CBD beverages, MTN DEW announces the return of its Pitch Black flavor and Health-Ade literally brings the Holiday Cheer.
After years of research and development, sustainable beverage company Cove is introducing its biodegradable bottled water next month in Erewhon stores in California. Since 2018, California-based Cove has been working to develop a truly revolutionary innovation with the potential to address systemic sustainability and recycling challenges: a plastic-free, biodegradable bottle.
In this week’s roundup of new products, Owen’s Craft Mixers teams up with Folds of Honor in honor of Veterans Day, Cove Drinks unveils revamped packaging for its line of kombuchas and Essentia celebrates the holidays early with its Water + Wine Box.
In this week’s roundup of new products, C4 teams up with the Wounded Warrior Project to launch exclusive products, La Colombe celebrates the holidays early with new latte flavors and Flora Hemp Spirits unveils its newest “cannacocktail.”
Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.
In this autumn edition roundup of new spirits releases, Highclere Castle celebrates the anniversary of discovery of King Tut’s tomb, Åhus Akvavit introduces its seasonal blend in the U.S. and Yobo Kish teams up with Top Chef winner Kristen Kish to launch a new aperitif line.
In this week’s roundup of new products, Jones Soda Co. expands its Mary Jones brand of cannabis-infused sodas, Dr. Pepper takes inspiration from tailgate season for its latest LTO and UK-Based non-alcoholic aperitif maker Everleaf makes the jump across the pond.
This week’s smattering of new products saw Nutpods and Chobani getting into the winter holiday spirit, Wize Tea making its first foray into NFTs and Manzanita celebrating Día De Los Muertos.
Having establishing itself as the sixth largest sports drink brand in the U.S. after less than a year on the market, Logan Paul's PRIME Hydration is now setting its sights on international growth and expanding its platform with powders and energy drinks.
The Beast Unleashed, the first product born from Monster Beverage and CANarchy Craft Brewery Collective’s merger, will roar to life in January 2023.
Gaming lifestyle company 100 Thieves is taking its first steps into the beverage sector with Juvee, a new better-for-you energy drink brand launching online this week.
AriZona Beverages is teaming up with Marvel Entertainment on a functional drink called Super LXR Hero Hydration, marking the iced tea maker’s first true leap into the sports drink category.
