Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
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Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
After “Forbidden,” Will More Female Bourbon Distillers Follow Marianne Eaves?
Master Distiller Marianne Eaves has carved out a career in the often male-dominated whiskey industry as not only a commodity for blending innovative spirits but as a tastemaker for craft distillers.
This Week’s New Products: PATH Water Joins Barbiemania, Plus Celsius, Café Grumpy and nutpods
In this week’s new products lineup, PATH Water joins the Barbiemania craze with a new limited edition bottle, Café Grumpy expands its retail lineup with its first foray into instant coffee and nutpods gears up for fall with the return of its Pumpkin Spice Creamer.
New RTD Spirits: Summer Sips From J. Rieger & Co., Seagram’s and RIKI
With summer in full swing, many ready-to-drink cocktail makers are releasing sun-inspired sips. In this gallery, former bachelorette JoJo Fletcher enters the beverage space with an Amalfi Coast-inspired beverage, J. Rieger & Co. Distillery launches an “Electric” new line and Sunshine Punch seeks to evoke a sense of nostalgia.
Coffee Connection: Equator Teams With Swiss Dairy Giant on Premium RTD Cold Brews
Equator Coffee is teaming with Swiss dairy giant Emmi AG on a joint venture that kicks off with the launch of four-SKU line of premium refrigerated cold brews this summer.
Better Booch “Scratches An Itch” With Sparkling Tea Line
Kombucha company Better Booch launched Cha, a 4-SKU line of prebiotic, sparkling teas, that capitalize on the growing market for gut-healthy beverages with functional benefits.
Pop Star: GoodPop Frozen Treats Launches Beverage Brand
Frozen dessert maker GoodPop has stepped into the beverage category with a bubbly new sparkling kid’s juice drink line, complimenting its flagship line of better-for-you freezer pops.
Frazy Talk: Startup Aims For Cafe Quality Out The Freezer
Launched in 2022, Frazy - a DTC coffee, mocktail and boba tea company - was built to bring the personalized experience to specialty beverages. Less than a year in, the business has released a concentrate version of its customizable coffee platform bringing a shelf-stable, on-the-go format to the brand.
Kill Cliff & Joe Rogan Want You To Drink Elk Blood
Energy drink Kill Cliff announced it is expanding its partnership with celebrity podcaster Joe Rogan and adding endurance sport and bowhunting influencer Cameron Hanes as a new collaborator on an exclusive CBD beverage, Elk Blood Spicy Cherry.
NBA Star Steph Curry Gets Into the Bourbon Business
Steph Curry announced Tuesday the launch of Game Changer Distillery which is producing its first product Gentleman's Cut bourbon whiskey in partnership with 190-year-old Boone County Distilling Co. who will oversee all aspects of production.
This Week’s New Products: Non-Alcoholic Cocktails, Plus SunnyD Super Greens
In this week’s new products gallery, health and wellness brand BEAM teams up with SunnyD to create a limited edition Super Greens flavor, Spindrift kicks off summer early with its Peach Strawberry offering and Devil’s Foot and ISH roll out new non-alcoholic cocktail offerings.
New RTD Spirits: Spindrift Spiked, Deep Eddy and SWAY Release Summer-Inspired Sips
As the sunshine begins to stick around, many RTD cocktail producers are beginning to roll out summer-inspired sips. In this gallery, Atomic Coffee Roasters makes its first foray into the spirits world with an espresso martini offering, U.K.-based Funkin Cocktails splashes down in the U.S. and SoulBoxer expands its lineup of ready-to-pour bottled cocktails.
Buddha Brands Chases Gut-Healthy Soda Trend, Refreshes Packaging
Buddha Brands has launched a line of prebiotic sodas that align with its core Thirsty Buddha coconut waters and its recent visual refresh across its plant-based snack and beverage portfolio.
New RTD Spirits: Tip Top Cocktails, Grey Goose, Boston Beer Bring Sips For Spring
Though summer is still several months away, some ready-to-drink cocktail makers are looking to kick off the season early with their new releases. In this gallery, Jennifer Lopez makes her first foray into the category with a line of lightly sparkling cocktails, Boston Beer Company announces its new “bang-for-your-buck” brand and Tip Top Proper Cocktails expands its portfolio of classic low-ball cocktails.
This Week’s New Products: Cannabis-Infused Spritzes, Plus EverGrain Teams Up with Filmmaker James Wilks
In this week’s new products roundup, EverGrain teams up with filmmaker James Wilks to create a new sports nutrition product, BLK & Bold expands its portfolio of cold brews and winery Sunstone Estate makes its first foray into the cannabis-infused beverage set.