Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
Barely four months after its initial reveal, Eat the Change’s Just Ice Tea is rolling out to stores this week. Seth Goldman, co-founder of Eat the Change and Honest Tea, first announced the new line of ready-to-drink teas in June, only two weeks after The Coca-Cola Company announced it would discontinue Honest Tea by the end of this year.
In this week’s roundup of new products, CLEAN Cause takes inspiration from National Recovery Month, REDCON1 splashes into the energy drink set and Health-Ade gives consumers a glow up with its new kombuchas.
Nestlé's U.S. R&D Accelerator has partnered with animal-free dairy company Perfect Day to launch an alternative dairy "novel product" that will pilot in the U.S. market later this year.
As competition within the category bubbles up, Spindrift is releasing its first-ever seasonal flavor in its ongoing mission to be the leading premium sparkling water brand on the market.
Boston Beer Company’s plans in the non-alcoholic cannabis-infused beverage space are beginning to play out, as the brewer will launch a cannabis-infused iced tea line TeaPot in select Canadian provinces starting in July.
When Kin Euphorics debuted in 2018, the idea of a nootropic-infused, cognition-enhancing, non-alcoholic aperitif wasn’t necessarily top of mind for consumers or retailers, according to co-founder and CEO Jen Batchelor.
