Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
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Boston Beer to Launch Slingers Signature Cocktails Singles as Convenience Play in 3 Markets
Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.
This Week’s New Products: Pressed Teams up with Barry’s, C4 Smart Energy Gets a Revamp
In this week’s new products roundup, Pressed teams up with HIIT workout brand Barry’s to launch post-gym recovery products, LEVIA gears up for 4/20 and C4 Smart Energy gets a transformation both inside and outside of the can.
Starbucks Unveils New RTD Lineup: Pink & Paradise, Frappuccino Minis
Starbucks has formally unveiled its new slate of ready-to-drink products, highlighted by two fruit juice-based, cafe-inspired beverages – Pink Drink and Paradise Drink.
Grey Goose Launches Bottled Martini Cocktail
With a martini resurgence sweeping cocktail bars, Grey Goose is getting in on the action with a ready-to-pour Classic Martini Cocktail bottle launching nationwide today.
This Week’s New Products: Fruit-flavored Energy Drinks, Plus White Chocolate Coffee Creamer
This week’s new products roundup, GURU and CELSIUS release fruit-flavored energy drinks, G FUEL teams up with video game publisher Ubisoft to launch a unicorn-inspired flavor and Honeydrop unveils a new line of wellness shots.
Jack & Coke RTD Hitting Stores Nationwide
After launching in Mexico last fall, Jack Daniel’s & Coca-Cola ready-to-drink (RTD) canned cocktails have rolled out in the U.S. The 7% ABV spirits-based RTD, the result of a partnership between Coca-Cola and Jack Daniel’s parent company Brown-Forman, is inspired by the ubiquitous “Jack & Coke” bar call and combines two of the world’s most recognizable beverage brands in one package.
New RTD Spirits Gallery: The Latest from Crafthouse, Altos Tequila, Cutwater, Batch & Bottle & More
With spring on the horizon and warmer weather on its way, many beverage brands are rolling out tropical-inspired RTD cocktails. In this roundup of new releases, Crafthouse Cocktails unveils two limited-edition highballs, Lone River Beverage Company rolls out a variety pack and De La Calle brings its flagship tepaches into the alcoholic beverage category.
New Spirits Gallery: White Claw, Stranahan’s, Lux Row, Wolves
With the official arrival of spring comes a number of new spirits ready to be enjoyed in the warming weather. From premium whiskey to White Claw branded vodka, here are the latest launches from American distillers.
DFA Looks To Younger Milk Drinkers, Partners With Good Culture
Dairy Farmers of America has entered a licensing agreement with cultured dairy brand Good Culture to make a probiotic fluid milk product that hopes to target a younger demographic.
Expo West 2023: New Products From La Colombe, Sanzo, Machu Picchu and More
Both BevNET and NOSH will have ongoing Expo West coverage over the coming days, but here’s a quick preview of just some of the new releases from exhibiting brands, including Harmless Harvest, Machu Picchu, La Colombe and Sanzo.
This Week’s New Products: Nut Milk Innovations, Plus a Sparkling Pick-Me-Up
In this week’s new products lineup, PlantBaby and Treehouse Naturals release new nut milk innovations, Minute Maid expands its line of Latin American-inspired Aguas Frescas and GHOST teams up with gaming lifestyle brand FaZe Clan.
This Week’s New Products: Peeps and Transformation-flavored Colas, Plus Chris Olsen’s Coffee Brand
In this week’s new products roundup, Coca-Cola teams up with a Grammy-award winning artist to unveil the newest addition to its Creations collection, Pepsi and XTEND take flavor inspiration from nostalgia candies and TikTok star Chris Olsen enters the CPG world with the debut of his coffee brand.
Spirits: 7 New Whiskeys for Valentine’s Day
Just in time for Valentine’s Day, several whiskey brands are rolling out new expressions featuring tasting notes ranging from caramel and vanilla to nut brittle to butterscotch.
This Week’s New Products: Immunity-Boosting Beverages, Plus Chaga Matcha Mix
As cold and flu season rages on, this week’s new products gallery showcases immunity-boosting beverages from Favor and Ocean Spray. Plus, Renude introduces a mushroom-based twist on the classic matcha latte and Willa’s unveils an improved formula for its barista oat milk.