Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
Spirits: 7 Pre-Valentine’s Day RTD Cocktail Releases
As Valentine’s Day approaches, some RTD cocktail brands are holding onto an eternal summer with tropical-inspired flavors while others are rolling out new iterations of classic cocktails. Check out this gallery for the latest launches from brands like Tip Top Proper Cocktails, Captain Morgan and Hercules Mulligan.
This Week’s New Products: Simply Mixology and DRY Soda Co. Liven Up Dry January
As Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are rolling out nationwide. As well, classic CSD brands introduce new and revamped flavors, Rockstar Energy expands its better-for-you offerings and BodyArmor pays tribute to the troops.
This Week’s New Products: Non-Alcoholic Spirits for Dry January, Plus the Launch of Starry Soda
In this week’s new products roundup, Monster Energy unveils its first zero sugar offering, Aplós launches a new non-alcoholic spirit and PepsiCo looks to challenge Sprite with its new lemon-lime soda, Starry.
Molson Coors Launches Zero-Proof Cocktail
Molson Coors continues to grow its non-alcoholic portfolio with its latest release Roxie, a zero-proof canned cocktail launching today exclusively online.
Hold the Bubbles: Canned ‘Hard Water’ Has Arrived
While the term “hard water” might make you think of whether you need to change your detergent brand, in the case of Bluebird Hardwater, it’s a little more literal. The ready-to-drink cocktail launched this week offering the first canned beverage combining premium spirits with pure non-sparkling mineral water.
This Week’s New Products: RTD Coffee for a Caffeinated New Year, Plus FRIENDS-inspired Creamer
In this first new products roundup of the New Year, Nguyen Coffee Supply unveils two new cold brew varieties, Super Coffee transitions its multi-serve bottle into rPET packaging and International Delight transports consumers to Central Perk cafe with its latest licensed flavor release.
Good Wolf Relaunches Under New Ownership
After shutting down operations last year, Portland, Oregon-based probiotic tonic brand Good Wolf has relaunched under new ownership. Good Wolf announced the relaunch last week alongside a refreshed website featuring Hibiscus Bloom, Ginger Lemon and Pina Colada flavors in 12 oz. cans, but products have been back on the market for several months according to the brand’s new owner, Nathan Keane.
This Week’s New Products: RTD Coffee from Sylvester Stallone & Anime-inspired Energy Drinks
In this final new products’ roundup of 2022, Nestlé goes dairy-free with Perfect Day, Sylvester Stallone enters the RTD coffee set and G Fuel takes inspiration from an anime franchise.
This Week’s New Products: Pitch Black Soda & Holiday Kombucha
In this week’s roundup of new products, Ablis increases the potency of its CBD beverages, MTN DEW announces the return of its Pitch Black flavor and Health-Ade literally brings the Holiday Cheer.
Biodegradable Bottled Water Brand Cove Launches in Erewhon
After years of research and development, sustainable beverage company Cove is introducing its biodegradable bottled water next month in Erewhon stores in California. Since 2018, California-based Cove has been working to develop a truly revolutionary innovation with the potential to address systemic sustainability and recycling challenges: a plastic-free, biodegradable bottle.
This Week’s New Products: Green Bean Casserole Sparkling Water & Cannabis Margaritas
In this week’s roundup of new products, Owen’s Craft Mixers teams up with Folds of Honor in honor of Veterans Day, Cove Drinks unveils revamped packaging for its line of kombuchas and Essentia celebrates the holidays early with its Water + Wine Box.
This Week’s New Products: Passion Fruit Cannacocktail & Cinnamon Churro Creamer
In this week’s roundup of new products, C4 teams up with the Wounded Warrior Project to launch exclusive products, La Colombe celebrates the holidays early with new latte flavors and Flora Hemp Spirits unveils its newest “cannacocktail.”
Jarritos Maker Novamex Partners with Anheuser-Busch on Cantaritos Hard Sodas
Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.
Spirits: 15 New Autumn Releases From Top Chef to King Tut
In this autumn edition roundup of new spirits releases, Highclere Castle celebrates the anniversary of discovery of King Tut’s tomb, Åhus Akvavit introduces its seasonal blend in the U.S. and Yobo Kish teams up with Top Chef winner Kristen Kish to launch a new aperitif line.