Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
This Week’s New Products: Cannabis-Infused Sodas & Non-Alcoholic Aperitifs
In this week’s roundup of new products, Jones Soda Co. expands its Mary Jones brand of cannabis-infused sodas, Dr. Pepper takes inspiration from tailgate season for its latest LTO and UK-Based non-alcoholic aperitif maker Everleaf makes the jump across the pond.
This Week’s New Products: Eggo Nog and NFT Iced Tea
This week’s smattering of new products saw Nutpods and Chobani getting into the winter holiday spirit, Wize Tea making its first foray into NFTs and Manzanita celebrating Día De Los Muertos.
Logan Paul’s PRIME Hydration Looks to Powders, Energy & International Expansion
Having establishing itself as the sixth largest sports drink brand in the U.S. after less than a year on the market, Logan Paul's PRIME Hydration is now setting its sights on international growth and expanding its platform with powders and energy drinks.
Monster’s The Beast Unleashed to Roll Out January 2023
The Beast Unleashed, the first product born from Monster Beverage and CANarchy Craft Brewery Collective’s merger, will roar to life in January 2023.
100 Thieves Taking Gamer Cred into Energy Drinks with Juvee
Gaming lifestyle company 100 Thieves is taking its first steps into the beverage sector with Juvee, a new better-for-you energy drink brand launching online this week.
AriZona Flies Into Sports Drinks With Marvel Collaboration
AriZona Beverages is teaming up with Marvel Entertainment on a functional drink called Super LXR Hero Hydration, marking the iced tea maker’s first true leap into the sports drink category.
Seth Goldman’s Just Ice Tea Launches Nationwide
Barely four months after its initial reveal, Eat the Change’s Just Ice Tea is rolling out to stores this week. Seth Goldman, co-founder of Eat the Change and Honest Tea, first announced the new line of ready-to-drink teas in June, only two weeks after The Coca-Cola Company announced it would discontinue Honest Tea by the end of this year.
This Week’s New Products: National Recovery Month-Inspired Yerba Matés & Glow-Up Kombucha
In this week’s roundup of new products, CLEAN Cause takes inspiration from National Recovery Month, REDCON1 splashes into the energy drink set and Health-Ade gives consumers a glow up with its new kombuchas.
Perfect Day Helps Nestlé Build Animal-Free Dairy Beverage
Nestlé's U.S. R&D Accelerator has partnered with animal-free dairy company Perfect Day to launch an alternative dairy "novel product" that will pilot in the U.S. market later this year.
Spindrift Shakes Up Innovation Strategy with First Seasonal Flavor Launch
As competition within the category bubbles up, Spindrift is releasing its first-ever seasonal flavor in its ongoing mission to be the leading premium sparkling water brand on the market.
Boston Beer to Launch Cannabis-Infused Iced Tea Line TeaPot in Canada
Boston Beer Company’s plans in the non-alcoholic cannabis-infused beverage space are beginning to play out, as the brewer will launch a cannabis-infused iced tea line TeaPot in select Canadian provinces starting in July.
Kin Euphorics See Its Next Evolution Through Third Spritz And New Hires
When Kin Euphorics debuted in 2018, the idea of a nootropic-infused, cognition-enhancing, non-alcoholic aperitif wasn’t necessarily top of mind for consumers or retailers, according to co-founder and CEO Jen Batchelor.