In this week’s new products lineup, PlantBaby and Treehouse Naturals release new nut milk innovations, Minute Maid expands its line of Latin American-inspired Aguas Frescas and GHOST teams up with gaming lifestyle brand FaZe Clan.
Minute Maid
Minute Maid expanded its Latin American-inspired Aguas Frescas line with the launch of a Pineapple Horchata 52 oz. multiserve bottle. The new offering features a “twist on the traditional sweet and creamy flavor of horchata with a touch of tangy pineapple flavor,” according to the brand. The Aguas Frescas line also features 16 oz. cans available in three flavors: Hibiscus, Mango and Strawberry. For more information, visit minutemaid.com.
PlantBaby
Plant-based nutrition company PlantBaby unveiled its newest innovation under its Kiki Milk brand, Mac Nut Kiki Milk. Available in shelf-stable 32 oz. cartons, the product is crafted with organic macadamia nuts, organic Brazil nuts, organic cashews and organic sprouted pumpkin seeds. Mac Nut Kiki Milk is available online for $52 per 6-pack. For more information, visit kikimilk.com.
Blue Bottle
Oakland, California-based specialty coffee producer Blue Bottle unveiled its newest Exceedingly Rare offering, Yemen Hayma Kharijya Bait Alal Community XII. The product was created by Qima Coffee CEO Faris Sheibani using his alchemy method “in which he manipulates every variable to create a meticulous post-harvest environment,” according to the brand. The new offering has an aroma of baking spices and tasting notes of citrus. Blue Bottle Exceedingly Rare Yemen Hayma Kharijya Bait Alal Community XII is available in both pre-ground and whole bean formats online for $80 per 100-gram container. For more information, visit bluebottlecoffee.com/us/eng.
Treehouse Naturals
Treehouse Milk relaunched with a new line of canned pecanmilks under its Treehouse Naturals sub brand. Offered in two flavors – Original and Chocolate – the nut milk comes in 7.5 oz. cans and is currently available online for $39.99 per 8-pack. For more information, visit treehousenaturals.com.
CELSIUS
CELSIUS released the fourth addition to its Vibe line, Sparkling Mandarin Marshmallow. The new energy drink “has a bright citrusy profile with an end note of creamy marshmallow, similar to an Orangesicle,” according to the brand. Each 12 oz. can boasts 200mg of caffeine from green tea extract. CELSIUS Fantasy Vibe Sparkling Mandarin Marshmallow is available on Amazon for $24.99 per 12-pack. For more information, visit celsius.com.
O’s Bubble Tea
Under its O’s Bubble Tea brand, Orbitel International launched its new line of Jelly Popping Boba. Available in three flavors – Lychee Oolong Tea, Strawberry Oolong Tea and Melon Lemonade – the drinks feature popping boba and are infused with fruit juice and aloe vera. O’s Bubble Tea Jelly Popping Boba will make its debut at Natural Products Expo West and is available in 240ml and 480ml cans. For more information, visit osbubble.com.
GHOST x FaZe Clan
GHOST teamed up with lifestyle and media platform FaZe Clan to create its newest flavor, FAZA POP. Taking inspiration from warmer weather and sunnier days, the new flavor is reminiscent of a classic summer popsicle featuring tasting notes of raspberry and citrus. GHOST x FaZe FAZE POP is offered in GHOST’s GAMER and ENERGY formats and is currently available for purchase online. It will be available in-store at GNC beginning March 2. For more information, visit ghostlifestyle.com.
ROAR
Hydration beverage maker ROAR is set to unveil a new line extension at Expo West, ROAR Plus Powders. Available in two flavors at launch – Berry Lemonade and Strawberry Watermelon – the flavored powders boast 1,000 mg of Vitamin C per stick and contain just 20 calories. The brand is also slated to debut the newest addition to its hydration beverage line, Strawberry Lemonade. For more information, visit roarorganic.com.
CLEAN Cause
CLEAN Cause is seeking to spread its support for addiction recovery further with the launch of its newest product innovation, a functional sparkling water line named Sparkling Pick-Me-Up. Available in three flavors – Strawberry Lemon, Berry Vanilla and Orange Passion – each 12 oz. can has 1000 mg of collagen, 1000 mg of prebiotics and 120 mg of organic caffeine from green tea. CLEAN Cause Sparkling Pick-Me-Up drinks are available online for $35.95 per 12-pack or $60.95 per 24-pack. For more information, visit cleancause.com.