Will Ahern [00:08] My name is Will Ahern. I'm the president and co-founder of Dirty Hands, and I'm excited to be here today to, to chat with you all. The objective is to really give you a sense of why merchandizing matters, uh, what you should be doing to maximize your presence at retail, and ultimately how we at Dirty Hands approach building beverage brands, uh, in the trade. First, a little bit about Dirty Hands. We're a family-owned and operated business, uh, founded by my father, uh, Rory. He worked his way up through sort of the emerging beverage brand space. He started selling 7 Up off…
