BevNET & NOSH Boot Camp 2021: Trademarks

How do you keep your intellectual property -- processes, patents, recipes, designs and trademarks under your control? And how should you deal with the inevitable attacks from competitors, both established and copycats, as you grow? Seasoned CPG attorney Allison Roseman Hagey will take founders through some of the key legal touchpoints surrounding brand and product IP.

Transcript

Alison Hagy [00:05] Hey, everybody. Uh, welcome to Trademarks and Intellectual Property. I'm Alison Hagy, a partner at Braun Hagey and Borden LLP. Um, a little bit about Braun-Hagey. So we are a commercial law firm with offices in San Francisco and New York, a boutique firm, which is smaller in size. Uh, we have a corporate litigation and impact litigation practices. Most of you are probably familiar with corporate and litigation. Uh, our litigation practice does have commercial litigation. It also, uh, has been representing food, beverage, and consumer product companies for over a decade. We…

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