BevNET & NOSH Virtually Live: Brand Building in Our New World of Crisis

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Greg Fleishman - CEO & Co-Founder, Foodstirs Junk-Free Bakery
Maya French - Co-founder, Koia
Raquel Tavares - Founder & CEO, 4th & Heart

As the pandemic carries into the summer and the country tops 100,000 deaths, brands continue to face the challenge of how to tackle marketing during a period of national crisis. Should summer campaigns developed months ago be scrapped in order to not appear insensitive? Do consumers want to be reminded of the crisis around them through well wishes and inspirational branding? How can companies navigate this unique challenge to messaging and consumer communication?