Bringing Joy to the Consumer

Dubitsky, whose work ranges from founding, advising, or investing in groundbreaking brands in the cleaning (Method), consumer care (Eos, Hello), and food (Popcorn, Indiana) CPG space, will draw on years of design and branding experience to discuss ways that founders can instill an optimistic, consumer-friendly approach to beverage brands.

Transcript

Speaker 1 [00:37] People get into the beverage business, as we know, for all kinds of reasons. There's money, competition, cause, money, family, family money. Love of certain ingredients or flavors, failure in the snack business. The chance to launch an energy drink because you're a pro wrestler. The chance to launch an energy drink because you won an election. And then the chance to democratize organics. Our first speaker isn't here for any of those reasons. He's here because for him, the beverage business was almost a logical extension of a career that has brought innovation and joy to…

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