D2C Brand Case Study: Miyoko's Creamery

Miyoko Schinner is a D2C pioneer in the cold chain space. Shinner, who took her brand of plant-based dairy brand from a web store into a significant brick-and-mortar footprint, will share the best practices she learned from her experience developing Miyoko’s Creamery both online and from its transition into physical stores. Her case study explains the ways that the role of the D2C channel changes as a brand matures, and she offers tips on how to manage an online store as part of an omnichannel environment.

Miyoko Schinner is founder and CEO of Miyoko’s Creamery, the leading organic plant dairy creamery that’s reinventing the dairy industry. An epicurean activist and leading voice in the future of food, Schinner is known as “the Tesla of the natural foods industry”. Guided by her principles of compassion and justice for all living beings, Schinner pioneered the plant-based dairy revolution by leveraging her vast experience as a chef, former restaurateur, best-selling cookbook author, and a founding board member of the Plant Based Foods Association. An animal rights advocate, Schinner co-founded Rancho Compasión, a nonprofit animal sanctuary in California that provides home to over 70 rescued farm animals.

Transcript

Miyoko Shinner [00:13] Hi, I'm Miyoko Shinner. I'm the founder and CEO of Miyoko's Creamery. We are the creamery of tomorrow, which means that we make your favorite cheeses and butter out of plants and not out of cows. This helps save the environment, it saves animals, and it saves human health. You know, 6 years ago when we first launched our online shop, there weren't a lot of companies selling perishable products. Why did we do it? We did it really because we were not in distribution and we didn't have a retail shop, and that was the only way to get product to consumers. We also knew that…

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