D2C Brand Case Study: Catalina Crunch

Krishna Kaliannan is a serial entrepreneur and founder of the better-for-you-foods brand Catalina Crunch. While his background is in business and engineering, Krishna has always had a passion for nutrition. He was diagnosed with type 1 diabetes and epilepsy and looked to the ketogenic diet to help with seizures and overall lifestyle management. Catalina Crunch was born out of his desire to make a keto-friendly breakfast cereal that didn't sacrifice nutrition and overall tasted delicious and crunchy without sugar loads. Since the company debuted with one flavor of Catalina Crunch cereal two years ago, it expanded its line to now seven cereal flavors, a keto-friendly smoothie as well as zero sugar, keto-friendly cookie lines.

Transcript

Krishna Kalianan [00:13] My name is Krishna Kalianan. Um, I'm the founder and CEO of Catalina Crunch. We are a manufacturer of keto-friendly snacks and cereals. Uh, we have been in business for about 3 years. Uh, we sell, um, nationally at Whole Foods, uh, Sprouts, Wegmans, Hy-Vee, Meyer, um, lots of other accounts as well as online through our website at CatalinaCrunch.com. So the main pain point that I'd say 99% of B2C brands are going to face and are facing as they scale their brands is customer acquisition costs. When you start out and you just establish yourself for the first time, you…

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