D2C Brand Case Study: Hoplark Hop Tea


To play this video, purchase a BevNET/NOSH subscription or Login.

For Hoplark, a brand that was starting
to grow in traditional retail channels, it quickly faced a new strategic
reckoning with the onset of the COVID-19 pandemic in March. So how did
its founders think about their D2C options and capabilities, and how did
they ultimately adapt their business to take advantage of the ongoing
consumer move to that retailing format? How does an omni-channel brand
that’s adding increased D2C emphasis recognize growth signals within the
noise of an industry-wide move to that channel, and how did their
marketing and sales strategy do to take advantage of the new
opportunities D2C presented?

Related Videos

Supercharge: D2C 15 Videos

Playlist: Supercharge: D2C

Jan 1, 2021 at 7:57 PM

D2C: Roundtable Breakout: Unboxing - Marketing on the Route to the Consumer 00:35:16

D2C: Roundtable Breakout: Unboxing - Marketing on the Route to the Consumer

Oct 5, 2020 at 7:59 PM
Stephan Ango, Co-Founder of Lumi discusses marketing on the route to the customer.

D2C: Roundtable Breakout: D2C Via the Cold Chain 00:39:49

D2C: Roundtable Breakout: D2C Via the Cold Chain

Oct 5, 2020 at 7:24 PM
Mark Nelson, CEO at Perishable Shipping Solutions discusses D2C Via the Cold Chain.

D2C: Roundtable Breakout: Using Social to Drive Sales Q&A 00:43:51

D2C: Roundtable Breakout: Using Social to Drive Sales Q&A

Oct 5, 2020 at 7:20 PM
Dan Baum, CEO at MULTIPLY, answers questions from our audience about using social media to drive sales.

D2C: Roundtable Breakout: Operations Q&A 00:37:56

D2C: Roundtable Breakout: Operations Q&A

Oct 5, 2020 at 6:28 PM
Blueprint Partners founder Mike Gammarino answers questions from our audience on D2C Opeartions.

D2C: Roundtable Breakout: Optimizing Packaging 00:43:01

D2C: Roundtable Breakout: Optimizing Packaging

Oct 5, 2020 at 3:39 PM
Jon Beam, Marketing Manager at Crown Beverage Packaging North America discusses package optimization for D2C.

Comments