D2C Brand Case Study: Hoplark Hop Tea

For Hoplark, a brand that was starting
to grow in traditional retail channels, it quickly faced a new strategic
reckoning with the onset of the COVID-19 pandemic in March. So how did
its founders think about their D2C options and capabilities, and how did
they ultimately adapt their business to take advantage of the ongoing
consumer move to that retailing format? How does an omni-channel brand
that’s adding increased D2C emphasis recognize growth signals within the
noise of an industry-wide move to that channel, and how did their
marketing and sales strategy do to take advantage of the new
opportunities D2C presented?

Transcript

Dean [00:14] Hey folks. My name is Dean. I'm one of the co-founders of Hop Lark. We make a first to market category-creating product called Hop tea. You might have seen or tried on the shelf. Uh, if not, feel free to reach out to me, uh, ask for some samples I'd, I'd love to share. Um, I'm here today to talk about some of our success in direct to consumer growth over the past, call it 6 months. You know, if we were to go back 7 months and you were to tell me That I was gonna be talking about our growth in our G2C business, I would laugh because honestly, uh, it wasn't a core focus and it…

To read the full transcript, purchase a BevNET/NOSH subscription.

Related Videos