Deal Breakdown: How On the Rocks Went from Startup to Exit

Name: Deal Breakdown: How On the Rocks Went from Startup to Exit
Uploaded: 2024-12-10T18:27:00-05:00
Duration: 26 min 5 s
Description: Rocco Milano co-founded On The Rocks with Halbert and Andrew Gill to bring high-end mixology into the growing ready-to-drink space, and in just five years they were able to sell the brand to Beam Suntory, in 2020. Milano will share the brand’s tale of fast growth and exit, and how that’s informing the partners’ new venture, Gin & Juice By Dre and Snoop.

Dec. 10, 2024 at 6:27 pm

Rocco Milano co-founded On The Rocks with Halbert and Andrew Gill to bring high-end mixology into the growing ready-to-drink space, and in just five years they were able to sell the brand to Beam Suntory, in 2020. Milano will share the brand’s tale of fast growth and exit, and how that’s informing the partners’ new venture, Gin & Juice By Dre and Snoop.

Transcript

Speaker 1 [00:37] While the faces of gin and juice music legends Snoop and Dre are well known across the world, the founders behind the gin company also have a big reputation, at least in the beverage industry. Rocco Milano is one of the people behind Snoop and Dre's gin venture, along with his co-founders of On the Rocks. On the Rocks was one of the first craft ready to drink cocktails, which sold to Centauri spirits five years after it launched. Milano will be the first to tell you that he's still a bartender at heart. He got his start as a mixologist and later headed groundbreaking craft…

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Transcript

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