Deal Breakdown: How On the Rocks Went from Startup to Exit

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Rocco Milano co-founded On The Rocks with Halbert and Andrew Gill to bring high-end mixology into the growing ready-to-drink space, and in just five years they were able to sell the brand to Beam Suntory, in 2020. Milano will share the brand’s tale of fast growth and exit, and how that’s informing the partners’ new venture, Gin & Juice By Dre and Snoop.