Engaging Help to Evolve the Brand

You’ve hit the limit of your knowledge, and your internet research won’t cut it. When should brands look for professional insights, and how do you know if you’re using them effectively? We look into a recent engagement between Smoketown and Aura Bora as a model for engaging outside help for problem solving.


Featuring:

Ryan Pintado-Vertner, Founder & CEO, Smoketown

Paul Voge, CEO, Aura Bora


Transcript

Speaker 1 [00:37] We heard from sort of a more mass kind of retailer. Um, as you're getting started, we're gonna we're and we're gonna wind it back a little bit to that group we talked with earlier. As you're getting started, there's this mix in incubation channels, uh, Whole Foods, direct to consumer. TikTok, targeted brick and mortars like Sprouts. Um, they're the places that thrive on stocking innovative brands, and that have consumers who are willing to pay a premium for it. And that's where so many of you are generating kind of mania for your products. Um. Ultimately that may be where…

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