Everything You Always Wanted to Know About Food and Beverage Distribution But Were Afraid to Ask

This discussion provides a concise overview of the beverage industry's distribution and retail landscape. It emphasizes that success hinges on great execution, not just a great brand. The talk covers essential topics such as different types of distributors, sales channels, pricing and margins, and the real costs of getting a product on the shelf. It also highlights common mistakes made by founders and offers practical advice for navigating the competitive beverage market, where shelf space is a battlefield.