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Expo East 2022: TOST CEO Brooks Addington Talks Non-Alc Trends, New Cans
Fueled by interest in health, wellness and functional benefits, consumers are increasingly looking for new and appealing alternatives to alcohol, creating a new range of opportunities for innovative brands and products to meet that demand. But as the market quickly grows, that also means those brands need to create a sense of purpose and engagement with their potential audiences, or risk getting drowned out in the noise.
Speaking with BevNET at Natural Products Expo East 2022 in Philadelphia in September, TOST CEO Brooks Addington discussed how his brand of sparkling non-alcoholic beverages has found traction by being positioned as an affordable luxury for sophisticated drinking occasions and as a gift. He also talked about how consumer behavior within non-alcoholic beverages has changed from before and after the pandemic, shared perspectives from the international market and discussed TOST’s forthcoming move into cans.
Speaking with BevNET at Natural Products Expo East 2022 in Philadelphia in September, TOST CEO Brooks Addington discussed how his brand of sparkling non-alcoholic beverages has found traction by being positioned as an affordable luxury for sophisticated drinking occasions and as a gift. He also talked about how consumer behavior within non-alcoholic beverages has changed from before and after the pandemic, shared perspectives from the international market and discussed TOST’s forthcoming move into cans.
Transcript
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